In this article, we will look at 14 ways you can grow your Instagram like a top growth hacker.
When it comes to Instagram, it’s all about numbers. From growing your followers and increasing your engagement, a successful account needs growth.
But growing an Instagram account is easier said than done.
When over 200 million business accounts are active on Instagram, how can you cut through the noise to increase engagement and attract more followers?
Unfortunately, there’s no set formula you can follow to grow your account. But there are some best practices you can use to give yourself the best chance for success.
In this article, we will look at 14 ways you can grow your Instagram like a top growth hacker. From understanding your target audience to posting the right content at the right time, keep reading to find out what you can do to give your Instagram account the boost it needs.
A growth hacker focuses on the strategies they need to use to grow their account. To help you get into their mindset, we’ve outlined 14 best practices that can guide your growth strategy and take your account to the next level.
Let’s get to it.
A niche allows you to focus on one specific area that’s relevant to your business and your target audience.
If your account doesn’t have a niche, chances are your content will be pretty scattered. That’ll make it hard for you to target the right audience, which isn’t ideal.
So how can you find your niche?
Here’s what we’d suggest:
Once you’ve found your niche, you can make sure that all of your content is relevant to your target audience, which will hopefully increase your engagement.
Knowing who you want to target with your Instagram account is one thing. But it’s a different kettle of fish knowing what they want to see.
If you’re not showing your audience what they want, they’ve got no reason to stick around.
So how can you find out what your audience wants from you?
There are several ways you can do this, but here’s what we’d suggest:
Reviewing your competitors can help you grow your Instagram in two ways:
But where do you start when it comes to performing a competitor analysis?
We’d suggest using Iconosquare.
Its competitor section allows you to track and review the following information:
All of this information will give you the insight you need to figure out what works well and what you could do to gain a competitive advantage.
If your content isn’t relevant, your followers won’t engage with it. And if they don’t engage with it, Instagram’s algorithm is less likely to show your content in its Explore section.
Top tip: Getting featured in the Explore section is a great way to reach more people and grow your account.
To keep your content relevant, you need to stay on top of the latest trends — and we’re not talking about fashion.
Here’s what you need to know:
So make sure you know what the latest trends are on Instagram. It will help you post content that’s more likely to engage with your audience and reach new followers.
Get yourself up to speed on the above to make sure you’re posting the right type of content at the right time. Failing to keep up with trends could restrict your growth.
Too much sales content can come across as pushy and prevent users from engaging with your content or following your account altogether.
To avoid being too salesy or self-promotional, you need a balance of the following:
Take a look at Preply as an example.
The online language learning platform strikes a good balance between promotional content, informative posts, and lighthearted content on its Instagram feed.
So try to get a mix of content on your feed. Sure, you can go for the hard sell, but pick your moments wisely, and don’t be afraid to use some lighthearted content to break things up.
Quality content is about posting information that’s both useful and interesting.
If you want to grow your Instagram, your content needs to be interesting and valuable. It’s not enough to post images and videos that add no value.
Whether that’s offering a solution to a problem or providing followers with interesting and useful facts about a certain topic, quality content must have value.
If this means posting less, then so be it. Quality is what’s important.
When used well, hashtags and location tags help you reach a wider audience.
So how can you use hashtags and location tags strategically?
Let’s take a look.
Put yourself in the shoes of your audience for a second.
How would you feel if an Instagram account you followed constantly posted meaningless images and captions throughout the day? It’d be annoying, right?
Chances are, you’d unfollow them.
So how often should you be posting?
Most businesses post 3–4 times per week, but that doesn’t mean this is right for you.
To figure out how much you should post, try posting different amounts each week and see what happens. That’ll show you what your audience wants — and providing them with what they want is a surefire way to increase engagement.
Scheduling your posts gives you a clear oversight of the content you’re posting, and you won’t have to worry about remembering to post content manually. It’s a win-win.
But how can scheduling posts help you grow your Instagram?
Let’s find out:
So make sure you think about how you can schedule your posts in advance.
Hint: We’d suggest using a social media scheduling platform, like Iconosquare.
There are a lot of options to choose from when it comes to posting on Instagram. From Instagram posts and reels to stories and IGTV, the options are pretty varied.
So what should you use?
Unfortunately, we can’t answer this question. What works best for you depends on your account, the industry you work in, and your followers.
Put simply, the only way to know for sure is to experiment.
You can track your engagement on each type of post to see what your followers engage with. That’ll give you a solid foundation to know what you should (and shouldn’t) focus on going forward.
Engagement doesn’t end with your followers. You have a part to play, too.
Think about it. If you engage your followers, they’re more likely to continue engaging with your posts. And the more users engage with your posts, the more likely your posts will be shown to users who don’t follow you.
So make sure you dedicate time to engaging with your target audience. If someone comments on your post, comment back. If someone sends you a message, reply. Better yet, respond with an invitation to schedule an online meeting to build real relationships with your followers.
Now, we know what you’re thinking.
Responding to every comment and message is a time-consuming task.
You’re right; it is. But it’s worth it. So if you don’t have the time, consider hiring and training a social media virtual assistant to do it for you, or invest in a social media engagement tool to answer comments more efficiently.
Linking up with similar influencers might not sound like a great idea. They’re your competition, right?
But partnering with another Instagrammer or brand can seriously help your growth.
By reaching a wider (and similar) audience.
If your account is being promoted by another account, you’ll be on the radar of all their followers. And because you’re in a similar niche, chances are their followers will be interested in what you have to offer.
So don’t be afraid to reach out to other Instagrammers and see if anyone wants to start a partnership. Whether that’s offering a discount for a product or service they’re promoting or cross-promoting content onto your channel, it’ll be beneficial to both of you.
When people land on your Instagram page, the first thing they see is your feed. Whether you like it or not, they’ll make a snap judgment about who you are and what your brand is in a matter of seconds.
So you need to show them something that’ll encourage them to stick around.
Here’s our advice:
Once you’ve put all the effort into growing your Instagram account, you need to track and monitor its performance.
After all, without tracking progress, how will you know if you’ve been successful?
Schedule time into your calendar to regularly review your performance. This will tell you what’s going well and what can be improved. And as you notice areas of improvement, you can make changes.
When it comes to reviewing performance, Instagram’s analytics won’t always cut the mustard. If you want something robust, take a look at Iconosquare. Its performance measurement software helped Kicker grow its Instagram audience by 50%.
If you’re ready to start growing your Instagram account, put these steps into action. They’ll help you increase engagement, reach a wider audience, and grow your following.
And if you want to take it to the next level, use Iconosquare for your social media scheduling and analytics. You can even try the 14-day free trial to test the waters before you commit.
Is your Instagram Business account well-optimized? Run a quick audit courtesy of Iconosquare.
Every week, Emily interviews top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.Listen to esm2