Iconosquare vs. Later: Crush competition with smarter social tools

If you’re comparing Iconosquare and Later, you’re likely looking for a platform that offers more. While Later gets the job done, Iconosquare goes further. With advanced analytics, smarter scheduling, seamless team workflows, and cross-platform flexibility, Iconosquare empowers agencies and brands to excel in social media without the headache!

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Why is Iconosquare the best Later alternative?

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Robust features on all our plans

While essential features are available only in Later's highest subscription plans, Iconosquare delivers more value upfront by providing a comprehensive suite at a competitive rate, making it ideal for budget-conscious teams.

Connect your social profiles

Deeper analytics

Iconosquare's analysis features are much more comprehensive and granular, whereas Later’s lack depth.

Let us get the data

Comprehensive reporting

Unlike Later, create and customize all kinds of reports with Iconosquare, from competitors to hashtags to your white-label exportable monthly report.

Wow!All set up

Smarter social listening tools

To track your industry's performance, trends, and competitors, Iconosquare is the best option, as Later offers no such features.

Iconosquare

Later

Pricing

From $33/month

From $16.67/month

Social platform supported

Free trial

 (no credit card required)

 (credit card required)

Analytics and reporting

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Best time to post

Promoted posts analytics

Custom views / dashboards

Brand customizable reports

Campaigns performance

Gained and lost followers

IG Reels / Stories

FB Reels

IG/FB Posts engagement timeline

IG/FB Reach distribution (age and gender)

Channel / SP Group analytics

Data retention

Unlimited

1 year

Scheduling and publishing

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Reminder for native publishing (for stickers, music, etc.)

Calendar view

Feed view

Alt text

AI Caption

AI Hashtag generator

Link in bio

Publishing recommendation

Saved captions & hashtags

Social media events calendar

First comment

Easy publishing on multiple social profiles or by channel/SP Group

Mentions in post

Promote an existing post

Collaboration

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Approval workflows

Internal notes

Assign posts to team members

Listening

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UGC monitoring

Competitors

Industry benchmark

Trends inspiration

Community management

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Comments

Mentions

Direct messages

Trusted by more than 10,000 social media marketers around the world.

Still hesitating between Iconosquare and Later?

We are here to answer to your questions.

Which is better: Iconosquare or Later?

Iconosquare is better for teams needing advanced analytics, enterprise-grade reporting, smarter and visual scheduling, and strategic social listening tools. It excels for digital marketing agencies, multi-location brands, and small and medium businesses prioritizing data-driven decisions. Later suits creators, focused on scheduling and basic analytics, with a simpler interface and lower starting price, which doesn't contain all the features a social media manager needs.

What are Later’s biggest disadvantages?

Later is a great tool for influencer marketing. But for social media, it's less obvious:
- Platform gaps : All the essential features of a social media pro are not included in Later's cheapest plans. The subscription price climbs quickly.
- Limited analytics depth : No cross-account comparisons, competitor reports, or even customizable and exportable reports.
- Basic collaboration tools : Lacks white-label reports, stakeholder sharing features, and automated workflows.

Is Iconosquare cheaper than Later ?

When we examine the raw data, Later has a lower starting price than Iconosquare for its first subscription. However, Iconosquare offers more features in its starting subscription plan. Ultimately, the prices are similar for equivalent capabilities. If you’re looking for more advanced features, such as social listening and collaboration tools, Iconosquare is definitely the more cost-effective option compared to Later.

Does Iconosquare support the same social platforms as Later?

No. Iconosquare supports Instagram, Facebook, LinkedIn, TikTok, and Pinterest, while Later adds YouTube, X (Twitter), Threads, and Snapchat. However, it’s important to note that Iconosquare’s platform-specific features are more robust for its core platforms.

Do Iconosquare and Later offer free trials?

Yes, both platforms offer 14-day free trials; however, Later requires a credit card to start the trial, while Iconosquare does not.

Who offers the best customer support, Iconosquare or Later?

Iconosquare provides dedicated support through email and live chat, along with onboarding and structured training to help teams master advanced social media tools. In contrast, Later offers standard support but lacks formalized training, leaving users with limited guidance for complex workflows.

See for yourself why Iconosquare is the best social media management tool