If you’re comparing Iconosquare and Later, you’re likely looking for a platform that offers more. While Later gets the job done, Iconosquare goes further. With advanced analytics, smarter scheduling, seamless team workflows, and cross-platform flexibility, Iconosquare empowers agencies and brands to excel in social media without the headache!
While essential features are available only in Later's highest subscription plans, Iconosquare delivers more value upfront by providing a comprehensive suite at a competitive rate, making it ideal for budget-conscious teams.
Iconosquare's analysis features are much more comprehensive and granular, whereas Later’s lack depth.
Unlike Later, create and customize all kinds of reports with Iconosquare, from competitors to hashtags to your white-label exportable monthly report.
To track your industry's performance, trends, and competitors, Iconosquare is the best option, as Later offers no such features.
Pricing
From $33/month
From $16.67/month
Social platform supported
Free trial
(no credit card required)
(credit card required)
Best time to post
Promoted posts analytics
Custom views / dashboards
Brand customizable reports
Campaigns performance
Gained and lost followers
IG Reels / Stories
FB Reels
IG/FB Posts engagement timeline
IG/FB Reach distribution (age and gender)
Channel / SP Group analytics
Data retention
Unlimited
1 year
Reminder for native publishing (for stickers, music, etc.)
Calendar view
Feed view
Alt text
AI Caption
AI Hashtag generator
Link in bio
Publishing recommendation
Saved captions & hashtags
Social media events calendar
First comment
Easy publishing on multiple social profiles or by channel/SP Group
Mentions in post
Promote an existing post
Approval workflows
Internal notes
Assign posts to team members
UGC monitoring
Competitors
Industry benchmark
Trends inspiration
Comments
Mentions
Direct messages
We are here to answer to your questions.
Iconosquare is better for teams needing advanced analytics, enterprise-grade reporting, smarter and visual scheduling, and strategic social listening tools. It excels for digital marketing agencies, multi-location brands, and small and medium businesses prioritizing data-driven decisions. Later suits creators, focused on scheduling and basic analytics, with a simpler interface and lower starting price, which doesn't contain all the features a social media manager needs.
Later is a great tool for influencer marketing. But for social media, it's less obvious:
- Platform gaps : All the essential features of a social media pro are not included in Later's cheapest plans. The subscription price climbs quickly.
- Limited analytics depth : No cross-account comparisons, competitor reports, or even customizable and exportable reports.
- Basic collaboration tools : Lacks white-label reports, stakeholder sharing features, and automated workflows.
When we examine the raw data, Later has a lower starting price than Iconosquare for its first subscription. However, Iconosquare offers more features in its starting subscription plan. Ultimately, the prices are similar for equivalent capabilities. If you’re looking for more advanced features, such as social listening and collaboration tools, Iconosquare is definitely the more cost-effective option compared to Later.
No. Iconosquare supports Instagram, Facebook, LinkedIn, TikTok, and Pinterest, while Later adds YouTube, X (Twitter), Threads, and Snapchat. However, it’s important to note that Iconosquare’s platform-specific features are more robust for its core platforms.
Yes, both platforms offer 14-day free trials; however, Later requires a credit card to start the trial, while Iconosquare does not.
Iconosquare provides dedicated support through email and live chat, along with onboarding and structured training to help teams master advanced social media tools. In contrast, Later offers standard support but lacks formalized training, leaving users with limited guidance for complex workflows.