Iconosquare vs. Buffer: The Ultimate Social Media Management Solution Comparison

If you're searching for a top-notch social media management tool that delivers advanced analytics, robust features, and unbeatable value for your money, look no further than Iconosquare. In this comparison with Buffer, we'll explore why Iconosquare is the preferred choice for businesses seeking to skyrocket their social media game.

Profite d’un plan annuel à prix réduit !

Spoiler alert: There is no Iconosquare alternative. Here's why.

Create your account

Great value for money

Pay only for what you require. Iconosquare provides budget-friendly pricing options with more bang for your buck when compared to Buffer, making it a financially smart choice for businesses and agencies of all scopes.

Connect your social profiles

User-Friendly Interface

User-friendly, straightforward (and just super pretty!), Iconosquare’s interface stands out from the rest, making it relatively effortless for agencies to handle their clients’ social media profiles.

Let us get the data

Data-Centric Tools

Iconosquare's analytical tools enable Social Media Managers to monitor key metrics such as follower expansion, engagement levels, and hashtag effectiveness, offering them a clearer picture of what strategies are successful and which are not.

Wow!All set up

Customizable Dashboard

Iconosquare's adaptable dashboards empower teams to generate reports that cater to their unique requirements, making it hassle-free to gain the insights necessary for making educated decisions.



PricingFrom $49/month
Restricted free plan available,
then from $5/month
Social platforms supported
Free trial
All features opened for all plans

Analytics and reporting

Best time to post
Promoted posts analytics
Custom views / dashboards
Brand customizable reports
Campaigns performance
Gained and lost followers
IG Reels / Stories
FB Reels
IG/FB Posts engagement timeline
IG/FB Reach distribution (age and gender)
Channel / SP Group analytics
Data retentionunlimited24 months maximum

Scheduling and publishing

Reminder for native publishing (for stickers, music, etc.)
Calendar view
Feed view
Alt text
AI Caption
AI Hashtag generator
AI Hashtag generator
Publishing recommendation
Saved captions & hashtags
Social media events calendar
First comment
Easy publishing on multiple social profiles or by channel/SP Group
Mentions in post
Promote an existing post


Approval workflows
Internal notes
Assign posts to team members


UGC monitoring
Industry benchmark
Trends inspiration

Community management

Direct messages

Trusted by more than 20,000 social media marketers around the world.

Made it to the bottom?
Then it’s time to decide for yourself.
Try Iconosquare today!