Welcome to esm², the blog by Iconosquare. Get ready to learn from the experiences of other professionals, so you don’t have to fall before you fly.
After Instagram Reels were introduced in 2020, Reels Insights followed in May 2021. They are part of the wider Instagram Analytics feature. Whereas previously you could only see comments, likes, and a view count, Reels Insights adds extra data including saves, shares, account reach, and number or plays.
There’s more to TikTok than just the entertainment factor. It’s an incredibly valuable tool people use to discover new ideas and answer their questions. As a marketer, you can unlock a whole new level of growth for your brand on TikTok by treating the channel like a search engine.
Every week, Emily interviews top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.Listen to esm2