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Emily Marsh

Emily Marsh

Head of Marketing at Iconosquare. UK-born and France-based, with a background in semiotics and 10 years at Iconosquare, Emily has shaped the brand's content and marketing strategy from the ground up. She writes about audience-driven content, SEO, B2B SaaS marketing, and the craft of social media at scale; sharing what actually works for experienced social media marketers and agencies.

Articles from Emily Marsh

32 articles
TikTok for Brands

A Beginner's Guide to TikTok Marketing

TikTok has gone from non-existent to a near necessity for brands in the past months. No one wants to be left behind, however starting from scratch is terrifying

10 MIN.
Emily Marsh
A Beginner's Guide to TikTok Marketing