Iconosquare vs. Later: Crush competition with smarter social tools
If you’re comparing Iconosquare and Later, you’re likely looking for a platform that offers more. While Later gets the job done, Iconosquare goes further. With advanced analytics, smarter scheduling, seamless team workflows, and cross-platform flexibility, Iconosquare empowers agencies and brands to excel in social media without the headache!
What does Iconosquare do better than Later?
$69
This is Iconosquare's subscription plan starting price for social listening features. In contrast, Later requires you to purchase a custom plan, which is significantly more expensive.
93%
Later is 93% more expensive than Iconosquare for the same collaboration and approval features.
100+ metrics
Iconosquare offers over 100 social network statistics, while Later falls short in this area.
Why is Iconosquare the best Later alternative ?
Robust features on all our plans
While essential features are available only in Later's highest subscription plans, Iconosquare delivers more value upfront by providing a comprehensive suite at a competitive rate, making it ideal for budget-conscious teams.
Deeper analytics
Iconosquare's analytics features are much more comprehensive and granular, whereas Later’s lack depth.
Comprehensive reporting
Unlike Later, create and customize all kinds of reports with Iconosquare, from competitors to hashtags to your white-label exportable monthly report.
Smarter social listening tools
To track your industry's performance, trends, and competitors, Iconosquare is the best option, as Later offers no such features.
Try Iconosquare with a 14-day free trial
Check out our flexible plans that grow with your business.
5 reasons to choose Iconosquare over Later
Platform focus vs. breadth
Later and Iconosquare support the same social networks, with the exception of Snapchat. Iconosquare prioritizes depth over breadth by offering specialized tools for major platforms—Instagram, Facebook, LinkedIn, TikTok, X (Twitter), Threads, Pinterest, and YouTube—ensuring best-in-class features.
Advanced analytics, as you deserve
Iconosquare delivers deeper insights than Later, offering over 100 granular metrics across performance, engagement, and audience behavior. With customizable dashboards and automated reports, you’ll uncover actionable data to refine your campaigns more quickly. While Later’s analytics are functional, they lack the depth needed for enterprise-level strategy.
Smarter reporting for actionable insights
Iconosquare’s reporting suite is unmatched, offering customizable dashboards, white-label reports, and automated scheduling to streamline strategic decisions for your stakeholders outside the platform. Unlike Later, you can track not only your performance but also that of your campaigns, competitors, and selected strategic hashtags. Iconosquare transforms raw data into actionable strategies, making it the clear choice for teams prioritizing precision and scalability!
Seamless team collaboration
Iconosquare’s workspace features—such as role-based permissions, in-platform commenting, and approval workflows—streamline teamwork. Additionally, stakeholder-friendly features like shareable calendars and white-label reports are critical for marketing teams juggling multiple accounts or departments. In contrast, Later lacks advanced collaboration tools like internal feedback loops and cross-team scheduling, making Iconosquare the ideal choice for social media agencies or large teams.
Deeper social listening tools
Iconosquare excels in social listening with advanced tools such as competitor benchmarking, UGC monitoring, and trend analysis, all seamlessly integrated into customizable dashboards and reports. In contrast, Later offers basic brand mention tracking and sentiment analysis but lacks depth in competitor insights and cross-platform trends.
“The scheduler is super easy, with just a few steps I can plan my content. But what I find best of all is the entire analytics section & the individual dashboards, which makes any reporting super easy."
“A variety of features that help analyze account performance. The social listening tool is also very useful for monitoring competitor activity. The scheduling tool is also very handy."
“A clear and easy-to-use tool with which to have all the KPIs necessary to improve your social media strategy. Within the Teddy Group we have happily adopted Iconosquare for all our brands."
“The scheduler is super easy, with just a few steps I can plan my content. But what I find best of all is the entire analytics section & the individual dashboards, which makes any reporting super easy."
“A variety of features that help analyze account performance. The social listening tool is also very useful for monitoring competitor activity. The scheduling tool is also very handy."
“A clear and easy-to-use tool with which to have all the KPIs necessary to improve your social media strategy. Within the Teddy Group we have happily adopted Iconosquare for all our brands."
FAQ
Which is better: Iconosquare or Later?
Iconosquare is better for teams needing advanced analytics, enterprise-grade reporting, smarter and visual scheduling, and strategic social listening tools. It excels for agencies, multi-location brands, and small and medium businesses prioritizing data-driven decisions. Later suits creators, focused on scheduling and basic analytics, with a simpler interface and lower starting price, which doesn't contain all the features a social media manager needs.
Is Iconosquare cheaper than Later ?
When we examine the raw data, Later has a lower starting price than Iconosquare for its first subscription. However, Iconosquare offers more features in its starting subscription plan. Ultimately, the prices are similar for equivalent capabilities. If you’re looking for more advanced features, such as social listening and collaboration tools, Iconosquare is definitely the more cost-effective option compared to Later.
Do Iconosquare and Later offer free trials?
Yes, both platforms offer 14-day free trials; however, Later requires a credit card to start the trial, while Iconosquare does not.
What are Later’s biggest disadvantages?
Later is a great tool for influencer marketing. But for social media, it's less obvious:
- Platform gaps : All the essential features of a social media pro are not included in Later's cheapest plans. The subscription price climbs quickly.
- Limited analytics depth : No cross-account comparisons, competitor reports, or even customizable and exportable reports.
- Basic collaboration tools : Lacks white-label reports, stakeholder sharing features, and automated workflows.
Does Iconosquare support the same social platforms as Later?
Almost! Iconosquare supports Instagram, Facebook, LinkedIn, TikTok, X (Twitter), Pinterest, YouTube and Threads. Later adds Snapchat. However, it’s important to note that Iconosquare’s platform-specific features are more robust for its core platforms.
Who offers the best customer support, Iconosquare or Later?
Iconosquare provides dedicated support through email and live chat, along with onboarding and structured training to help teams master advanced social media tools. In contrast, Later offers standard support but lacks formalized training, leaving users with limited guidance for complex workflows.
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