Iconosquare vs. Sprout Social: A smarter and more affordable alternative
Looking for an alternative to Sprout Social that doesn't break the bank? Iconosquare is your smarter and more affordable choice, delivering the same essential social media management features, in a simpler, more affordable package.
What does Iconosquare do better than Sprout Social?
503%
Sprout Social’s entry price is $199/month, compared to Iconosquare’s $33/month. That’s a staggering 503% difference, and that’s before you start adding Sprout Social’s costly add-ons.
9.3
This is the score users give Iconosquare for ease of installation on G2, where Sprout Social scores 8.7.
Source: G2 Comparison
9.1
This is the score users give Iconosquare for ease of use on G2, where Sprout Social scores 8.8.
Why is Iconosquare the best Sprout Social alternative ?
Advanced analytics
Actionable analytics with unlimited data, custom dashboards, and personalized reports without add-ons.
Collaboration made simple
Easily assign posts, streamline approvals, and share calendars, without corporate-level complexity.
Powerful listening tools
Track mentions, UGC, benchmarks, and trends, all included, while Sprout Social often charges extra.
User-friendly platform
An intuitive design that saves you time every day, unlike Sprout Social’s heavier enterprise interface.
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Check out our flexible plans that grow with your business.
5 reasons to choose Iconosquare over Sprout Social
Collaboration made easy
Social media is a team effort, and Iconosquare is designed for smooth teamwork. Assign posts, leave internal notes, streamline approvals, and share calendars or reports with stakeholders in just a few clicks. Sprout Social offers collaboration too, but it’s tied to complex setups and higher costs—making it less agile for small teams and agencies. However, it should be noted that Sprout Social has very advanced collaboration features that are suitable for very large organizations.
Analytics that go deeper
Iconosquare gives you access to hundreds of deep metrics across every supported platform. Even better, all types of reports are included: customizable dashboards, white-label reports, scheduled exports, and ready-made templates. With Sprout Social, many of these reporting options require expensive add-ons, and data retention stops at 13 months. With Iconosquare, you get the complete picture without extra fees.
Listening tools included
Track mentions, monitor UGC, follow industry trends, and set up customized feeds—all built into Iconosquare. Sprout Social requires add-ons (and extra budget) for comparable listening capabilities, meaning you pay more for insights that come standard with Iconosquare.
A platform you’ll actually enjoy using
Iconosquare’s intuitive, user-friendly interface is built to save time and reduce complexity. From publishing to reporting, everything is streamlined so you can focus on results. Sprout Social is powerful but heavy and corporate-oriented, making it harder to navigate and slower to adopt for most teams.
Pricing that makes sense
Sprout Social starts at $199/month—and the real cost often skyrockets once you add essential features like reporting, AI tools, or listening modules. Iconosquare, on the other hand, starts at just $33/month, with these features already included. That’s a 503% price difference, making Iconosquare the clear value-for-money choice for teams and agencies. Even our most expensive plan (excluding Custom) is 42% more affordable.
“The scheduler is super easy, with just a few steps I can plan my content. But what I find best of all is the entire analytics section & the individual dashboards, which makes any reporting super easy."
“A variety of features that help analyze account performance. The social listening tool is also very useful for monitoring competitor activity. The scheduling tool is also very handy."
“A clear and easy-to-use tool with which to have all the KPIs necessary to improve your social media strategy. Within the Teddy Group we have happily adopted Iconosquare for all our brands."
“The scheduler is super easy, with just a few steps I can plan my content. But what I find best of all is the entire analytics section & the individual dashboards, which makes any reporting super easy."
“A variety of features that help analyze account performance. The social listening tool is also very useful for monitoring competitor activity. The scheduling tool is also very handy."
“A clear and easy-to-use tool with which to have all the KPIs necessary to improve your social media strategy. Within the Teddy Group we have happily adopted Iconosquare for all our brands."
FAQ
Which is better: Iconosquare or Sprout Social?
If you’re a large corporation with complex customer care needs, Sprout Social might fit. But for most teams and agencies, Iconosquare is better: it’s more affordable, easier to use, and includes advanced analytics, collaboration, and listening tools without costly add-ons.
What are Sprout Social’s biggest disadvantages?
Sprout Social is expensive (starting at $199/month), restrictive on data retention (13 months), and many essential features like reporting templates, listening modules, or AI tools come as extra add-ons—making the final bill high.
Is Iconosquare cheaper than Sprout Social ?
Yes. 503% cheaper. Iconosquare starts at $33/month with advanced analytics, collaboration, and reporting included, while Sprout Social starts at $199/month and charges extra for many basics.
Does Iconosquare support the same social platforms as Sprout Social?
Almost. Iconosquare supports Instagram, Facebook, LinkedIn, TikTok, X (Twitter), Pinterest, YouTube, and Threads. Sprout Social adds Bluesky, WhatsApp, and Reddit, but most teams find Iconosquare’s supported platforms cover their needs.
Do Iconosquare and Sprout Social offer free trials?
Yes. Iconosquare offers a 14-day free trial (no credit card needed), while Sprout Social provides a 30-day free trial (also no credit card required).
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