What’s new at Iconosquare

We’ve refreshed our website and platform interface to align with Positive’s visual identity, bringing a more consistent look and feel across the group.

What’s changed?

• A refreshed visual identity across our website and platform.
• A more consistent brand experience across Positive’s ecosystem.
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What hasn’t changed?

All your favourite Iconosquare features are still here, and the way you use the platform remains the same. This is a visual refresh, designed to give Iconosquare a fresh new look while staying true to what makes us unique.

We hope you enjoy the new look!

You can now connect your Iconosquare analytics to compatible AI tools using the Model Context Protocol (MCP).

Ask questions about your social media performance in natural language and get answers powered by your latest Iconosquare data. No need to export reports or search through dashboards. Simply use your preferred AI assistant to explore trends, generate summaries and uncover insights faster.

With Iconosquare MCP, you can:

• Connect your analytics to compatible AI tools.
• Ask questions using natural language.
• Bring your analytics into your AI workflow.
• Generate summaries, performance insights, or even social media audits in seconds.
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Available with all Iconosquare paid plans, and on the free trial.

Introducting Uma, your personal AI Analyst, now available in beta on Iconosquare.

Uma helps you instantly understand what's happening in your social media performance, and more importantly, why.

Instead of digging through dashboards, comparing reporting periods, and searching for answers, simply ask a question about your data and get a clear, evidence-based explanation in seconds.

What can Uma help you do?

• Understand what's driving your social media performance
• Spot key trends, changes, and opportunities faster
• Turn hours of analysis into seconds

We've redesigned key parts of the Iconosquare experience to make switching between profiles, groups, and date periods faster and more intuitive.

With contextual controls, a new profile and Group switcher, and streamlined Group management, you can spend less time navigating and more time analyzing your performance.

You can now schedule TikToks with trending audio directly from Iconosquare, with no extra steps and no last-minute mobile edits.

Choose from TikTok's Top 100 trending tracks while scheduling your content, stay on top of the latest sounds, and keep your entire workflow in one place.