Looking for an alternative to Hootsuite that delivers more for less? Meet Iconosquare, your go-to social media management platform. While Hootsuite has long been a familiar name, Iconosquare is rewriting the rules of the game with prices up to 200% lower, deeper analytics, stronger scheduling, and an intuitive interface built for social media pros, by social media pros.
Iconosquare offers complete reporting from the very first plan. 10x faster creation and export.
While Hootsuite may limit analytics in its basic plans, Iconosquare ensures you have deep insights for platforms like Instagram, Facebook, LinkedIn, TikTok and Pinterest. Get the tools you need to truly understand your followers, monitor your progress, and strategize with precision.
Why settle for rigid views? With Iconosquare, customize your dashboard to mirror your priorities. This flexibility makes juggling multiple social profiles not just possible, but a pleasure.
No compromise on basic functionality with a starting price 200% lower than Hootsuite's.
Pricing
From $33/month
From $99/month
Social platform supported
Free trial
(no credit card required)
(credit card required)
Best time to post
Promoted posts analytics
Custom views / dashboards
Brand customizable reports
Campaigns performance
Gained and lost followers
IG Reels / Stories
FB Reels
IG/FB Posts engagement timeline
IG/FB Reach distribution (age and gender)
Channel / SP Group analytics
Data retention
Unlimited
Unlimited
Reminder for native publishing (for stickers, music, etc.)
Calendar view
Feed view
Alt text
AI Caption
AI Hashtag generator
Link in bio
Publishing recommendation
Saved captions & hashtags
Social media events calendar
First comment
Easy publishing on multiple social profiles or by channel/SP Group
Mentions in post
Promote an existing post
Approval workflows
Internal notes
Assign posts to team members
UGC monitoring
Competitors
Industry benchmark
Trends inspiration
Comments
Mentions
Direct messages
We are here to answer to your questions.
Iconosquare clearly outshines Hootsuite with its uncluttered, user-friendly interface, tailored dashboards, in-depth analytics, and scheduling tools for Instagram, Facebook, LinkedIn, TikTok, and Pinterest. Moreover, with our detailed and actionable analytics, you are equipped to gain a deep understanding of your audience and the results of your campaigns.
According to reviews on G2 and TrustRadius:
- Clunky UI: The interface feels outdated and less intuitive.
- Limited scheduling tools: It lacks features such as Giveaway Picker, Feed View, Holidays calendar, etc.
- Basic analytics: It falls short in providing deep, platform-specific insights.
- Pricing model: The per-user pricing can be costly for teams.
Yes! Iconosquare starts at $33/month, while Hootsuite begins at $99/month per user —making Iconosquare up to 200% more affordable. If you wondered how much is Hootsuite, or is Hootsuite free, the answers are a lot, and no. Both offer similar core features, but Iconosquare delivers more value for less. Hootsuite may seem to have a lot of features, but there are great things about it that you don't use half of them.
Iconosquare supports Instagram, Facebook, LinkedIn, TikTok, and Pinterest. Hootsuite adds X (Twitter), YouTube, and Threads to its list. However, Iconosquare’s platform-specific tools provide deeper insights and stronger scheduling and collaboration features for key platforms, compared to Hootsuite’s broader but less specialized approach.
Iconosquare offers a 14-day free trial with no credit card required, while Hootsuite provides a 30-day trial but asks for a credit card upfront. Iconosquare’s trial is ideal for quick testing without commitment, and you can cancel at any time!
While some users have found Hootsuite's support lacking at times, Iconosquare's attentive support team is ready to assist you whenever you need help, in five languages.Iconosquare takes pride in offering comprehensive customer care, a wealth of informational materials, guidance during the onboarding process, real-time training workshops, and a user-centric design to facilitate your transition. Transitioning from another platform? We aim to make the process smooth and intuitive, allowing you to seamlessly oversee your social media accounts!
