Iconosquare vs. Hootsuite: A smarter and more value-packed alternative

Looking for an alternative to Hootsuite that delivers more for less? Meet Iconosquare, your go-to social media management platform. While Hootsuite has long been a familiar name, Iconosquare is rewriting the rules of the game with prices up to 200% lower, deeper analytics, stronger scheduling, and an intuitive interface built for social media pros, by social media pros.

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Why is Iconosquare the best Hootsuite alternative?

Create your account

Superior analytics

Iconosquare delivers more detailed and comprehensive analytics. 100+ metrics.

Connect your social profiles

Better reporting

Iconosquare offers complete reporting from the very first plan. 10x faster creation and export.

Let us get the data

Comprehensive Analytics

While Hootsuite may limit analytics in its basic plans, Iconosquare ensures you have deep insights for platforms like Instagram, Facebook, LinkedIn, TikTok and Pinterest. Get the tools you need to truly understand your followers, monitor your progress, and strategize with precision.

Wow!All set up

Fully Customizable Dashboard

Why settle for rigid views? With Iconosquare, customize your dashboard to mirror your priorities. This flexibility makes juggling multiple social profiles not just possible, but a pleasure.

No compromise on basic functionality with a starting price 200% lower than Hootsuite's.

Iconosquare

Hootsuite

Pricing

From $33/month

From $99/month

Social platform supported

Free trial

 (no credit card required)

 (credit card required)

Analytics and reporting

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Best time to post

Promoted posts analytics

Custom views / dashboards

Brand customizable reports

Campaigns performance

Gained and lost followers

IG Reels / Stories

FB Reels

IG/FB Posts engagement timeline

IG/FB Reach distribution (age and gender)

Channel / SP Group analytics

Data retention

Unlimited

Unlimited

Scheduling and publishing

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Reminder for native publishing (for stickers, music, etc.)

Calendar view

Feed view

Alt text

AI Caption

AI Hashtag generator

Link in bio

Publishing recommendation

Saved captions & hashtags

Social media events calendar

First comment

Easy publishing on multiple social profiles or by channel/SP Group

Mentions in post

Promote an existing post

Collaboration

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Approval workflows

Internal notes

Assign posts to team members

Listening

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UGC monitoring

Competitors

Industry benchmark

Trends inspiration

Community management

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Comments

Mentions

Direct messages

Trusted by more than 10,000 social media marketers around the world.

Still hesitating between Iconosquare and Hootsuite?

We are here to answer to your questions.

Which is better: Iconosquare or Hootsuite?

Iconosquare clearly outshines Hootsuite with its uncluttered, user-friendly interface, tailored dashboards, in-depth analytics, and scheduling tools for Instagram, Facebook, LinkedIn, TikTok, and Pinterest. Moreover, with our detailed and actionable analytics, you are equipped to gain a deep understanding of your audience and the results of your campaigns.

What are Hootsuite's biggest disadvantages?

According to reviews on G2 and TrustRadius:
- Clunky UI: The interface feels outdated and less intuitive.
- Limited scheduling tools: It lacks features such as Giveaway Picker, Feed View, Holidays calendar, etc.
- Basic analytics: It falls short in providing deep, platform-specific insights.
- Pricing model: The per-user pricing can be costly for teams.

Is Iconosquare really cheaper than Hootsuite?

Yes! Iconosquare starts at $33/month, while Hootsuite begins at $99/month per user —making Iconosquare up to 200% more affordable. If you wondered how much is Hootsuite​, or is Hootsuite free​, the answers are a lot, and no. Both offer similar core features, but Iconosquare delivers more value for less. Hootsuite may seem to have a lot of features, but there are great things about it that you don't use half of them.

Does Iconosquare support the same social platforms as Hootsuite?

Iconosquare supports Instagram, Facebook, LinkedIn, TikTok, and Pinterest. Hootsuite adds X (Twitter), YouTube, and Threads to its list. However, Iconosquare’s platform-specific tools provide deeper insights and stronger scheduling and collaboration features for key platforms, compared to Hootsuite’s broader but less specialized approach.

Do Iconosquare and Hootsuite offer free trials?

Iconosquare offers a 14-day free trial with no credit card required, while Hootsuite provides a 30-day trial but asks for a credit card upfront. Iconosquare’s trial is ideal for quick testing without commitment, and you can cancel at any time!

Who offers the best customer support, Iconosquare or Hootsuite?

While some users have found Hootsuite's support lacking at times, Iconosquare's attentive support team is ready to assist you whenever you need help, in five languages.Iconosquare takes pride in offering comprehensive customer care, a wealth of informational materials, guidance during the onboarding process, real-time training workshops, and a user-centric design to facilitate your transition. Transitioning from another platform? We aim to make the process smooth and intuitive, allowing you to seamlessly oversee your social media accounts!

See for yourself why Iconosquare is the best social media management tool