Iconosquare vs. Hootsuite: A Smarter and More Value-Packed Alternative

Seeking an alternative to Hootsuite that delivers more for less? Iconosquare stands out as your smart and economical solution. Discover why businesses are choosing Iconosquare as their go-to social media management tool.

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Spoiler alert: There is no Iconosquare alternative. Here's why.

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Cost-Effective Choice

Iconosquare is more affordable than Hootsuite, making it the top pick for budget-savvy and nimble teams looking to maximize their return on investment.

Connect your social profiles

Seamless UI/UX

Say goodbye to the clutter and confusion. Iconosquare's intuitive user interface means smooth sailing, regardless if you're a social media veteran or just getting your feet wet.

Let us get the data

Comprehensive Analytics

While Hootsuite may limit analytics in its basic plans, Iconosquare ensures you have deep insights for platforms like Instagram, FB, X, and TikTok. Get the tools you need to truly understand your followers, monitor your progress, and strategize with precision.

Wow!All set up

Fully Customizable Dashboard

Why settle for rigid views? With Iconosquare, customize your dashboard to mirror your priorities. This flexibility makes juggling multiple social profiles not just possible, but a pleasure.




From $49/month

From $99/month

Social platform supported

Free trial

All features opened for all plans

Analytics and reporting


Best time to post

Promoted posts analytics

Custom views / dashboards

Brand customizable reports

Campaigns performance

Gained and lost followers

IG Reels / Stories

FB Reels

IG/FB Posts engagement timeline

IG/FB Reach distribution (age and gender)

Channel / SP Group analytics

Data retention



Scheduling and publishing


Reminder for native publishing (for stickers, music, etc.)

Calendar view

Feed view

Alt text

AI Caption

AI Hashtag generator

Link in bio

Publishing recommendation

Saved captions & hashtags

Social media events calendar

First comment

Easy publishing on multiple social profiles or by channel/SP Group

Mentions in post

Promote an existing post



Approval workflows

Internal notes

Assign posts to team members



UGC monitoring


Industry benchmark

Trends inspiration

Community management




Direct messages

Trusted by more than 20,000 social media marketers around the world.

Still hesitating?

We are there to answer to your last questions.

Which is better: Iconosquare or Hootsuite?

Iconosquare clearly outshines Hootsuite with its uncluttered, user-friendly interface, tailored dashboards, and in-depth analytics for Instagram, Facebook, Twitter, LinkedIn, and TikTok. Unlike Hootsuite's sometimes overwhelming layout, Iconosquare's platform boasts a design that guarantees smooth sailing, catering to both newcomers and experienced social media managers. The provision for fully customizable dashboards offers a workspace that adapts to your unique needs.

Moreover, with our detailed and actionable analytics, you're equipped to deeply comprehend your audience and your campaigns' results. And, while some users have found Hootsuite's support to be wanting at times, Iconosquare's attentive support crew stands by, ready to assist whenever you need. All this cements Iconosquare's position as the superior choice for streamlined and efficient social media management.

How does Iconosquare support and train its users?

Iconosquare takes pride in offering comprehensive customer care, a wealth of informational materials, guidance during the onboarding process, real-time training workshops, and a user-centric design to facilitate your transition. Transitioning from another platform? We aim to make the process smooth and intuitive, so you can seamlessly oversee your social media accounts.

Can I sample Iconosquare's features before deciding to subscribe?

Indeed, Iconosquare extends a 15-day complimentary trial, enabling you to dive into and assess our platform's capabilities without any obligations. This gives you a no-obligation chance to familiarize yourself with the advantages Iconosquare offers. Initiate your free trial now.