Iconosquare vs. Agorapulse: Select the superior choice for social media management
Choosing between Iconosquare and Agorapulse can feel tricky. Both are respected social media management tools, but they aren’t created equal. Iconosquare specializes in what social media managers, agencies, and brands truly need most: deeper analytics, comprehensive planning, essential listening, and features that save you hours every week.
What does Iconosquare do better than Agorapulse?
180%
Agorapulse’s entry price is $92/month, compared to Iconosquare’s $33/month. That’s a staggering 180% difference, and that’s before you start adding Agorapulse add-ons.
x7.2
For the same features, including social listening, and the same number of users, you will pay seven times more with Agorapulse, resulting in a difference of over $12,000 per year.
100+ metrics
Iconosquare offers access to over 100 detailed social media metrics, whereas Agorapulse does not provide such extensive analytics.
Why is Iconosquare the best Agorapulse alternative ?
Smarter pricing
Iconosquare starts at $33/month, without costly add-ons for essentials like X publishing or listening features, like Agorapulse does.
Complete creation tools
With Iconosquare you can schedule across platforms and boost creativity with AI; unlike Agorapulse, where creation tools are limited.
Stronger analytics & reporting
With deeper analytics and reporting, from your own performance to competitor benchmarking, Iconosquare is your go-to analytics-first management platform.
Listening made easy
With Iconosquare you get essential competitor, trend, and UGC tracking included — unlike Agorapulse, where listening features are restricted or hidden behind add-ons.
Try Iconosquare with a 14-day free trial
Check out our flexible plans that grow with your business.
4 reasons to choose Iconosquare over Agorapulse
Smarter pricing, no surprises
Iconosquare starts at just $33/month, with all the essentials included. Agorapulse begins at $92/month and charges extra for key features like X scheduling or social listening. With Iconosquare, you get full power at a fair price, no hidden add-ons.
Create & schedule without limits
Plan, preview, and publish across all major platforms — and supercharge your content with AI tools for captions, hashtags, and inspiration. Agorapulse covers basic scheduling, but Iconosquare turns planning into a creative, effortless workflow with extras like holiday calendars and event reminders.
Analytics that go deeper
Track everything from post performance to competitor benchmarks with complete, customizable reporting. Iconosquare gives you report templates, white-label exports, and automated scheduling, making client reporting a breeze. Agorapulse offers more limited analytics and fewer reporting options; meaning less insight for you.
Listening that keeps you ahead
Iconosquare helps you monitor UGC, track competitors, follow industry trends, and spot inspiration — all included in your plan. With Agorapulse, many of these insights are hidden behind paid add-ons. Iconosquare puts the listening tools you need right at your fingertips, without the extra cost.
“The scheduler is super easy, with just a few steps I can plan my content. But what I find best of all is the entire analytics section & the individual dashboards, which makes any reporting super easy."
“A variety of features that help analyze account performance. The social listening tool is also very useful for monitoring competitor activity. The scheduling tool is also very handy."
“A clear and easy-to-use tool with which to have all the KPIs necessary to improve your social media strategy. Within the Teddy Group we have happily adopted Iconosquare for all our brands."
“The scheduler is super easy, with just a few steps I can plan my content. But what I find best of all is the entire analytics section & the individual dashboards, which makes any reporting super easy."
“A variety of features that help analyze account performance. The social listening tool is also very useful for monitoring competitor activity. The scheduling tool is also very handy."
“A clear and easy-to-use tool with which to have all the KPIs necessary to improve your social media strategy. Within the Teddy Group we have happily adopted Iconosquare for all our brands."
FAQ
Which is better: Iconosquare or Agorapulse?
It depends on your priorities — but if you’re looking for smarter pricing, stronger analytics, creative AI tools, and built-in monitoring, Iconosquare is the better choice.
What are Agorapulse’s biggest disadvantages?
Agorapulse often hides key features like X publishing, competitor tracking, and advanced listening behind costly add-ons. Its reporting is also less flexible compared to Iconosquare, with analytics that are not as in-depth.
Is Iconosquare cheaper than Agorapulse ?
Yes. Iconosquare starts at $33/month, while Agorapulse begins at $92/month — and that’s before add-ons.
Does Iconosquare support the same social platforms as Agorapulse?
Both cover the major platforms (Instagram, Facebook, TikTok, LinkedIn, Pinterest, and X (Twitter), YouTube, and Threads). Agorapulse adds Bluesky, Reddit, and Google Business Profile to the list.
Do Iconosquare and Agorapulse offer free trials?
Yes. Iconosquare offers a 14-day free trial with no credit card required, and Agorapulse offers a 30-day free trial, also without a credit card.
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