Iconosquare vs. Hootsuite: A smarter and more value-packed alternative
Looking for an alternative to Hootsuite that delivers more for less? Meet Iconosquare, your go-to social media management platform. While Hootsuite has long been a familiar name, Iconosquare is rewriting the rules of the game with prices up to 200% lower, deeper analytics, stronger scheduling, and an intuitive interface built for social media pros, by social media pros.
How is Iconosquare more effective and less expensive than Hootsuite?
200%
Iconosquare costs up to 200% less than Hootsuite, without cutting back on features.
9.1
This is the score users give Iconosquare for ease of use on G2, where Hootsuite scores 8.6.
Source: G2 Comparison
8.9
This is how users rate the quality of Iconosquare's support on G2, where Hootsuite scores 8.1.
Source: G2 Comparison
Why is Iconosquare the best Hootsuite alternative ?
Superior analytics
Iconosquare delivers more detailed and comprehensive analytics. 100+ metrics.
Better reporting
Iconosquare offers complete reporting from the very first plan. 10x faster creation and export.
Strong scheduling tools
Iconosquare offers a more user-friendly experience for content planning with complete tools.
User-friendly interface
Unlike Hootsuite, which is often compared to a white elephant, Iconosquare offers a very user-friendly platform.
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5 reasons to choose Iconosquare over Hootsuite
Advanced analytics beyond vanity metrics
Iconosquare delivers platform-specific insights that go far beyond Hootsuite’s basic metrics. Iconosquare digs into the details you care about, allowing you to track over 100 metrics and compare your performance against competitors in real time. G2 reviewers even rate Iconosquare’s analytics at 8.8, outshining Hootsuite’s score of 8.5 when it comes to actionable insights!
Complete reporting with fully customizable dashboards
Iconosquare’s reporting suite is built for customization and scalability. Create fully branded, exportable dashboards with drag-and-drop widgets tailored to your KPIs. Automate report scheduling, generate white-label PDFs, and track campaign performance side-by-side with industry benchmarks. Hootsuite’s rigid templates pale in comparison, leaving users reliant on third-party tools to refine their insights.
Smarter collaboration, not harder
Iconosquare’s approval workflows enable teams to comment, edit, and approve posts directly within the platform, eliminating the need for external tools. This seamless collaboration contrasts with Hootsuite’s limited feedback systems, which often require third-party coordination.
Visual & intuitive scheduling tools
Iconosquare’s scheduling tools are designed to save you time. Apart from publishing functions, features include a Social Media Holidays Calendar for timely posts, an Instagram Giveaway Picker for instant contests, and a Feed View to visualize your grid. Unlike Hootsuite, Iconosquare allows you to set time slots, create personalized events, and publish to multiple social profiles simultaneously using Groups.
User experience that feels like magic
Built for social media managers, Iconosquare’s interface is clean, intuitive, and packed with smart tools. No bloated menus or outdated layouts—just a sleek, purpose-built platform that lets you focus on creating, not learning. It's a gem for social media teams focusing on Instagram and TikTok. Hootsuite’s generic “social relationship” vibe? Not for us.
“The scheduler is super easy, with just a few steps I can plan my content. But what I find best of all is the entire analytics section & the individual dashboards, which makes any reporting super easy."
“A variety of features that help analyze account performance. The social listening tool is also very useful for monitoring competitor activity. The scheduling tool is also very handy."
“A clear and easy-to-use tool with which to have all the KPIs necessary to improve your social media strategy. Within the Teddy Group we have happily adopted Iconosquare for all our brands."
“The scheduler is super easy, with just a few steps I can plan my content. But what I find best of all is the entire analytics section & the individual dashboards, which makes any reporting super easy."
“A variety of features that help analyze account performance. The social listening tool is also very useful for monitoring competitor activity. The scheduling tool is also very handy."
“A clear and easy-to-use tool with which to have all the KPIs necessary to improve your social media strategy. Within the Teddy Group we have happily adopted Iconosquare for all our brands."
FAQ
Which is better: Iconosquare or Hootsuite?
Iconosquare clearly outshines Hootsuite with its uncluttered, user-friendly interface, tailored dashboards, in-depth analytics, and scheduling tools for Instagram, Facebook, LinkedIn, TikTok, Pinterest, X (Twitter), YouTube, and Threads. Moreover, with our detailed and actionable analytics, you are equipped to gain a deep understanding of your audience and the results of your campaigns.
Is Iconosquare really cheaper than Hootsuite?
Yes! Iconosquare starts at $33/month, while Hootsuite begins at $99/month per user —making Iconosquare up to 200% more affordable. If you wondered how much is Hootsuite, or is Hootsuite free, the answers are a lot, and no. Both offer similar core features, but Iconosquare delivers more value for less. Hootsuite may seem to have a lot of features, but there are great things about it that you don't use half of them.
Do Iconosquare and Hootsuite offer free trials?
Iconosquare offers a 14-day free trial with no credit card required, while Hootsuite provides a 30-day trial but asks for a credit card upfront. Iconosquare’s trial is ideal for quick testing without commitment, and you can cancel at any time!
What are Hootsuite's biggest disadvantages?
According to reviews on G2 and TrustRadius, Hootsuite's biggest disadvantages are:
- Clunky UI: The interface feels outdated and less intuitive.
- Limited scheduling tools: It lacks features such as Giveaway Picker, Feed View, Holidays calendar, etc.
- Basic analytics: It falls short in providing deep, platform-specific insights.
- Pricing model: The per-user pricing can be costly for teams.
Does Iconosquare support the same social platforms as Hootsuite?
Iconosquare supports Instagram, Facebook, LinkedIn, TikTok, X (Twitter), Pinterest, YouTube, and Threads. Hootsuite adds Bluesky to its list. However, Iconosquare’s platform-specific tools provide deeper insights and stronger scheduling and collaboration features for key platforms, compared to Hootsuite’s broader but less specialized approach.
Who offers the best customer support, Iconosquare or Hootsuite?
While some users have found Hootsuite's support lacking at times, Iconosquare's attentive support team is ready to assist you whenever you need help, in five languages.
Iconosquare takes pride in offering comprehensive customer care, a wealth of informational materials, guidance during the onboarding process, real-time training workshops, and a user-centric design to facilitate your transition. Transitioning from another platform? We aim to make the process smooth and intuitive, allowing you to seamlessly oversee your social media accounts!
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