Iconosquare vs. Metricool: Why settle for less when you can have the best?
Struggling to choose between Iconosquare and Metricool for your social media management needs? While Metricool offers basic scheduling and analytics for individuals, Iconosquare provides a complete solution designed for social media teams and agencies looking for a trust and comprehensive tool.
What does Iconosquare do better than Metricool?
$69
That's the starting price of an Iconosquare subscription to access valuable social listening features. We can't say that Metricool offers such comprehensive functionalities (at all).
4.5
This is the rating given by Iconosquare users for the quality of its support. Metricool is rated 4.1.
Source: Software Advice Comparison
100+ metrics
Iconosquare offers access to over 100 detailed social media metrics, whereas Metricool does not provide such extensive analytics.
Why is Iconosquare the best Metricool alternative ?
Advanced reporting
Iconosquare lets you dive deep into competitor benchmarks, customized dashboards, hashtag analytics, and campaign tracking. Metricool falls short, offering only surface-level insights.
Superior collaboration
With Iconosquare, assign posts, leave internal notes, and effortlessly share content calendars with stakeholders. Metricool misses these critical teamwork functionalities.
AI-powered tools
Only Iconosquare provides AI-driven caption enhancements, content inspiration, and intelligent hashtag generation. Metricool leaves you doing this tedious work manually.
Advanced listening tools
Iconosquare offers robust listening features like mentions tracking, UGC monitoring, customized social feeds, and trend inspiration. You won't find such features on Metricool.
Iconosquare
From $33/month
Metricool
Restricted free plan available
Then from $18/month
No free trial on paid plans
Try Iconosquare with a 14-day free trial
Check out our flexible plans that grow with your business.
5 reasons to choose Iconosquare over Metricool
Collaborate better, achieve more
Iconosquare enables seamless teamwork by letting you assign posts, provide feedback with internal notes, and easily share content calendars and reports to stakeholders. Metricool doesn’t offer these crucial collaboration capabilities, limiting your team's efficiency and productivity.
AI-enhanced content creation
Iconosquare’s innovative AI features—including caption generation and enhancements, content inspiration, and hashtag generation—streamline content creation and enhance performance. With Metricool, you’re missing out on these powerful tools that elevate your social strategy effortlessly.
Detailed and customizable reporting
Unlike Metricool’s basic analytics, Iconosquare offers in-depth insights with customizable dashboards or report templates to make informed decisions with reports tailored to your business goals. In addition to brand reporting and campaign tracking, build reports on your competitors and on strategic hashtags to stay on top of your industry.
Advanced social listening
With Iconosquare, you get robust social listening features such as mentions tracking, UGC monitoring, customized social feeds, and trend inspiration. Metricool lacks these critical listening tools, leaving you blind to important conversations and industry insights.
Exceptional user experience
Social media management should be enjoyable, not frustrating. Iconosquare’s known intuitive, user-friendly design ensures you spend more time being productive and less time navigating a cumbersome interface like Metricool’s.
“The scheduler is super easy, with just a few steps I can plan my content. But what I find best of all is the entire analytics section & the individual dashboards, which makes any reporting super easy."
“A variety of features that help analyze account performance. The social listening tool is also very useful for monitoring competitor activity. The scheduling tool is also very handy."
“A clear and easy-to-use tool with which to have all the KPIs necessary to improve your social media strategy. Within the Teddy Group we have happily adopted Iconosquare for all our brands."
“The scheduler is super easy, with just a few steps I can plan my content. But what I find best of all is the entire analytics section & the individual dashboards, which makes any reporting super easy."
“A variety of features that help analyze account performance. The social listening tool is also very useful for monitoring competitor activity. The scheduling tool is also very handy."
“A clear and easy-to-use tool with which to have all the KPIs necessary to improve your social media strategy. Within the Teddy Group we have happily adopted Iconosquare for all our brands."
FAQ
Which is better: Iconosquare or Metricool?
Iconosquare is superior for teams and digital marketing agencies needing comprehensive reporting, superior analytics, advanced collaboration features, and robust listening tools. Metricool provides more basic functionalities and lacks depth in these core features. Not to mention the overall user experience, which is much more pleasant and straightforward on Iconosquare.
What are Metricool’s biggest disadvantages?
Metricool lacks essential collaboration tools, in-depth reporting capabilities, AI-driven content creation, and comprehensive listening features—all areas where Iconosquare excels.
Is Iconosquare really cheaper than Metricool ?
Iconosquare offers highly competitive pricing, providing greater value through advanced features that enhance your productivity and performance, potentially making it more cost-effective overall.
Does Iconosquare support the same social platforms as Metricool?
Yes, Iconosquare supports all major social platforms (Instagram, Facebook, TikTok, LinkedIn, X (Twitter), Pinterest, YouTube, and Threads) covered by Metricool and often offers additional functionalities tailored specifically for each platform. It's worth noting that Metricool also adds Bluesky, Google Business Profile and Twitch to its supported social networks (although not all features are available).
Do Iconosquare and Metricool offer free trials?
With Iconosquare, you get a 14-day free trial to test all our features without us needing your credit card. Metricool offers a free plan in addition to its paid plans. For the latter, you won't be able to take advantage of a free trial.
Who offers the best customer support, Iconosquare or Metricool?
As a large team or agency, you need someone to guide you and answer your questions about your favorite social media management tool. With Iconosquare, in addition to the help center that Metricool also offers, you benefit from a dedicated CSM (Excel plan), an academy to learn how to use the platform, and a responsive support in 5 languages by chat and email.
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