Iconosquare vs Loomly: The ultimate platform to scale your social media success
Looking for the perfect social media management platform but stuck choosing between Iconosquare and Loomly? Both tools promise effective scheduling and analytics, but Iconosquare provides a more comprehensive suite of features, giving your team everything they need to excel.
What does Iconosquare do better than Loomly?
80% cheaper
Iconosquare costs 80% less than Loomly. Loomly's entry-level plan costs $49, while Iconosquare's is $10 (free plan excluded).
3 report types
With Iconosquare, generate customized, competitor, and hashtag reports. Loomly stops at basic performance reports.
100+ metrics
Loomly offers basic analytics, but not across all social networks. With Iconosquare, you can dive into over 100 key indicators to analyze your social media presence, including on TikTok and Pinterest.
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5 reasons to choose Iconosquare over Loomly
More efficient and advanced scheduling
Iconosquare makes social media scheduling effortless and effective. Unlike Loomly, you can publish posts across multiple social profiles simultaneously, automate first comments, mention accounts directly within posts, set reminders for native publishing (essential for Instagram Stories with stickers and music), and even use caption templates. Plus, Iconosquare recommends the best posting times based on real-time audience insights, ensuring you reach followers exactly when they’re most active.
AI-driven content creation tools
Leverage Iconosquare’s suite of AI tools to boost your creativity and productivity, features entirely absent from Loomly. Instantly generate captivating captions or enhance existing ones with the AI caption generator, discover relevant hashtags effortlessly, and enrich your content strategy with AI-powered content inspiration.
Powerful analytics and comprehensive reporting
Iconosquare takes analytics far beyond Loomly's basic capabilities, delivering detailed insights for Instagram, Facebook, LinkedIn, TikTok, Pinterest, and YouTube; across both organic and promoted posts. Additionally, you can gain an overview of your brand's or client's social media performance as a whole, since Iconosquare allows you to analyze multiple social profiles simultaneously.
Customized and white-label reports
Iconosquare enables you to build fully customizable, branded reports tailored exactly to your needs. Effortlessly highlight your successes with professional, white-label reports, perfect for impressing clients and stakeholders. Additionally, you’ll gain valuable insights from your industry: competitor benchmarking, hashtag analytics, and campaign performance tracking.
Superior collaboration
With Iconosquare, collaboration reaches a new level. Easily share your content calendar and customized reports directly with stakeholders, capabilities Loomly lacks. This enhanced transparency streamlines approvals, boosts teamwork, and ensures your entire team stays aligned, saving significant time and effort.
“The scheduler is super easy, with just a few steps I can plan my content. But what I find best of all is the entire analytics section & the individual dashboards, which makes any reporting super easy."
“A variety of features that help analyze account performance. The social listening tool is also very useful for monitoring competitor activity. The scheduling tool is also very handy."
“A clear and easy-to-use tool with which to have all the KPIs necessary to improve your social media strategy. Within the Teddy Group we have happily adopted Iconosquare for all our brands."
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