Iconosquare vs. Loomly: The ultimate platform to scale your social media success
Looking for the perfect social media management platform but stuck choosing between Iconosquare and Loomly? Both tools promise effective scheduling and analytics, but Iconosquare provides a more comprehensive suite of features—giving your team everything they need to excel.
What does Iconosquare do better than Loomly?
$33
This is Iconosquare's starting price for advanced social media management features. Loomly can quickly become expensive, as its entry-level plan is custom-priced.
3
This is the number of different report types you can generate with Iconosquare (customized, competitor, and hashtag). With Loomly, you can only generate basic performance reports.
100+ metrics
Loomly offers basic analytics, but not across all social networks. With Iconosquare, you can dive into over 100 key indicators to analyze your social media presence, including on TikTok and Pinterest.
Why is Iconosquare the best Loomly alternative?
Efficient scheduling
Publish simultaneously across multiple profiles, automate first comments, and leverage recommended posting times—all uniquely available with Iconosquare.
Smart content creation
Instantly create captivating captions, discover relevant hashtags, and find fresh content ideas with AI-powered tools Loomly doesn’t offer.
In-depth analytics
Iconosquare’s analytics suite goes deeper. Gain advanced insights into TikTok and Pinterest performance, track competitors, and utilize comprehensive reporting capabilities unavailable in Loomly.
Seamless collaboration
Effortlessly streamline your workflows by sharing calendars and reports directly with stakeholders and teams, simplifying approvals and collaboration—key capabilities that Loomly lacks.
Iconosquare
From $33/month
Loomly
Custom pricing
Restricted free plan available, then custom pricing (could become expensive really quickly)
Try Iconosquare with a 14-day free trial
Check out our flexible plans that grow with your business.
5 reasons to choose Iconosquare over Loomly
More efficient and advanced scheduling
Iconosquare makes social media scheduling effortless and effective. Unlike Loomly, you can publish posts across multiple social profiles simultaneously, automate first comments, mention accounts directly within posts, set reminders for native publishing (essential for Instagram Stories with stickers and music), and even use caption templates. Plus, Iconosquare recommends the best posting times based on real-time audience insights—ensuring you reach followers exactly when they’re most active.
AI-driven content creation tools
Leverage Iconosquare’s suite of AI tools to boost your creativity and productivity—features entirely absent from Loomly. Instantly generate captivating captions or enhance existing ones with the AI caption generator, discover relevant hashtags effortlessly, and enrich your content strategy with AI-powered content inspiration.
Powerful analytics & comprehensive reporting
Iconosquare takes analytics far beyond Loomly's basic capabilities, delivering detailed insights for Instagram, Facebook, LinkedIn, TikTok, Pinterest, and YouTube; across both organic and promoted posts. Additionally, you can gain an overview of your brand's or client's social media performance as a whole, since Iconosquare allows you to analyze multiple social profiles simultaneously.
Customized & white-label reports
Iconosquare enables you to build fully customizable, branded reports tailored exactly to your needs. Effortlessly highlight your successes with professional, white-label reports—perfect for impressing clients and stakeholders. Additionally, you’ll gain valuable insights from your industry: competitor benchmarking, hashtag analytics, and campaign performance tracking.
Superior collaboration
With Iconosquare, collaboration reaches a new level. Easily share your content calendar and customized reports directly with stakeholders—capabilities Loomly lacks. This enhanced transparency streamlines approvals, boosts teamwork, and ensures your entire team stays aligned, saving significant time and effort.
“The scheduler is super easy, with just a few steps I can plan my content. But what I find best of all is the entire analytics section & the individual dashboards, which makes any reporting super easy."
“A variety of features that help analyze account performance. The social listening tool is also very useful for monitoring competitor activity. The scheduling tool is also very handy."
“A clear and easy-to-use tool with which to have all the KPIs necessary to improve your social media strategy. Within the Teddy Group we have happily adopted Iconosquare for all our brands."
“The scheduler is super easy, with just a few steps I can plan my content. But what I find best of all is the entire analytics section & the individual dashboards, which makes any reporting super easy."
“A variety of features that help analyze account performance. The social listening tool is also very useful for monitoring competitor activity. The scheduling tool is also very handy."
“A clear and easy-to-use tool with which to have all the KPIs necessary to improve your social media strategy. Within the Teddy Group we have happily adopted Iconosquare for all our brands."
FAQ
Which is better: Iconosquare or Loomly?
Iconosquare is better overall, offering advanced scheduling features, AI-powered content tools, comprehensive analytics (including TikTok, Pinterest, YouTube, and promoted posts), professional white-label reporting, and superior collaboration capabilities—all areas where Loomly falls short.
What are Loomly’s biggest disadvantages?
Loomly lacks critical features such as simultaneous multiprofile publishing, AI content-generation tools, comprehensive analytics for platforms like TikTok and Pinterest, white-label and customizable reporting, competitor benchmarking, social listening, and advanced stakeholder collaboration.
Is Iconosquare cheaper than Loomly ?
Yes, Iconosquare is cheaper than Loomly. Loomly currently offers only two pricing options: a very limited free plan and a custom-priced enterprise plan, which can quickly become expensive. In contrast, Iconosquare provides flexible and affordable tiered plans suited to businesses of different sizes and budgets.
Does Iconosquare support the same social platforms as Loomly?
Yes, Iconosquare supports all the major social media platforms that Loomly supports—including Instagram, Facebook, TikTok, LinkedIn, X (Twitter), Pinterest, YouTube and Threads—and offers more comprehensive features. Nevertheless, Loomly also supports Snapchat and Google Business Profile for certain functionalities.
Do Iconosquare and Loomly offer free trials?
Yes, both Iconosquare and Loomly offer free trials, allowing you to test their platforms and explore features before committing to a subscription. However, and this is an important point, Iconosquare does not require your credit card to start a free trial. Loomly asks for your billing info.
Who offers the best customer support, Iconosquare or Loomly?
Both Iconosquare and Loomly provide solid customer support, but Iconosquare typically excels with dedicated, responsive support teams, comprehensive documentation, and personalized onboarding assistance. Loomly’s support is reliable but generally less tailored, especially due to their limited pricing structure, potentially reducing availability and responsiveness for users requiring extensive guidance.
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