Looking for the perfect social media management platform but stuck choosing between Iconosquare and Loomly? Both tools promise effective scheduling and analytics, but Iconosquare provides a more comprehensive suite of features—giving your team everything they need to excel.
Publish simultaneously across multiple profiles, automate first comments, and leverage recommended posting times—all uniquely available with Iconosquare.
Instantly create captivating captions, discover relevant hashtags, and find fresh content ideas with AI-powered tools Loomly doesn’t offer.
Iconosquare’s analytics suite goes deeper. Gain advanced insights into TikTok and Pinterest performance, track competitors, and utilize comprehensive reporting capabilities unavailable in Loomly.
Effortlessly streamline your workflows by sharing calendars and reports directly with stakeholders and teams, simplifying approvals and collaboration—key capabilities that Loomly lacks.
Pricing
From $33/month
Restricted free plan available,
then custom pricing
(could become expensive really quickly)
Social platform supported
Free trial
(no credit card required)
(credit card required)
Best time to post
Promoted posts analytics
Custom views / dashboards
Brand customizable reports
Campaigns performance
Gained and lost followers
IG Reels / Stories
FB Reels
Channel / SP Group analytics
Data retention
Unlimited
?
Reminder for native publishing (for stickers, music, etc.)
Calendar view
Feed view
Alt text
AI Caption
AI Hashtag generator
Link in bio
Publishing recommendation
Saved captions & hashtags
Social media events calendar
First comment
Easy publishing on multiple social profiles or by channel/SP Group
Mentions in post
Promote an existing post
Approval workflows
Internal notes
Assign posts to team members
UGC monitoring
Competitors
Industry benchmark
Trends inspiration
Comments
Mentions
Direct messages
We are here to answer to your questions.
Iconosquare is better overall, offering advanced scheduling features, AI-powered content tools, comprehensive analytics (including TikTok, Pinterest, and promoted posts), professional white-label reporting, and superior collaboration capabilities—all areas where Loomly falls short.
Loomly lacks critical features such as simultaneous multiprofile publishing, AI content-generation tools, comprehensive analytics for platforms like TikTok and Pinterest, white-label and customizable reporting, competitor benchmarking, social listening, and advanced stakeholder collaboration.
Yes, Iconosquare is cheaper than Loomly. Loomly currently offers only two pricing options: a very limited free plan and a custom-priced enterprise plan, which can quickly become expensive. In contrast, Iconosquare provides flexible and affordable tiered plans suited to businesses of different sizes and budgets.
Yes, Iconosquare supports all the major social media platforms that Loomly supports—including Instagram, Facebook, Twitter, LinkedIn, Pinterest, and TikTok—and offers more comprehensive features. Nevertheless, Loomly also supports YouTube, X (Twitter), Snapchat and Threads for certain functionalities.
Yes, both Iconosquare and Loomly offer free trials, allowing you to test their platforms and explore features before committing to a subscription. However, and this is an important point, Iconosquare does not require your credit card to start a free trial. Loomly asks for your billing info.
Both Iconosquare and Loomly provide solid customer support, but Iconosquare typically excels with dedicated, responsive support teams, comprehensive documentation, and personalized onboarding assistance. Loomly’s support is reliable but generally less tailored, especially due to their limited pricing structure, potentially reducing availability and responsiveness for users requiring extensive guidance.