Iconosquare vs. Sprout Social: A Smarter and More Affordable Alternative

Looking for an alternative to Sprout Social that doesn't break the bank? Iconosquare is your smarter and more affordable choice. Discover why businesses are turning to us as a cost-effective and powerful social media management tool.

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Spoiler alert: There is no Iconosquare alternative. Here's why.

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Affordable pricing

Iconosquare is cheaper than Sprout Social, making it an intelligent choice for budget-conscious and agile teams

Connect your social profiles

User-Friendly UI/UX

Iconosquare's intuitive user interface ensures you can navigate effortlessly, whether you're a seasoned social media pro or just starting your journey

Let us get the data

Powerful Analytics

Iconosquare offers in-depth Instagram, FB, X and TikTok analytics that empower you with actionable insights. Understand your audience better, track your growth, and make data-driven decisions

Wow!All set up

Customizable Dashboard

Tailor your dashboard to your unique needs. Easily organize and monitor your social profiles, making it a breeze to manage multiple accounts efficiently


Sprout Social


From $49/month

From $249/month

Social platform supported

Free trial

All features opened for all plans

Analytics and reporting


Best time to post

Promoted posts analytics

Custom views / dashboards

Brand customizable reports

Campaigns performance

Gained and lost followers

IG Reels / Stories

FB Reels

IG/FB Posts engagement timeline

IG/FB Reach distribution (age and gender)

Channel / SP Group analytics

Data retention



Scheduling and publishing


Reminder for native publishing (for stickers, music, etc.)

Calendar view

Feed view

Alt text

AI Caption

AI Hashtag generator

Link in bio

Publishing recommendation

Saved captions & hashtags

Social media events calendar

First comment

Easy publishing on multiple social profiles or by channel/SP Group

Mentions in post

Promote an existing post



Approval workflows

Internal notes

Assign posts to team members



UGC monitoring


Industry benchmark

Trends inspiration

Community management




Direct messages

Trusted by more than 20,000 social media marketers around the world.

Still hesitating?

We are there to answer to your last questions.

Which is better: Iconosquare or Sprout Social?

Iconosquare surpasses Sprout Social with its user-friendly interface, customizable dashboards, and advanced analytics for Instagram, Facebook, Twitter, LinkedIn, and TikTok. Our platform's intuitive design ensures effortless navigation, whether you're a beginner or seasoned user, while fully customizable dashboards provide a personalized workspace.

With comprehensive and insightful analytics, you can gain a deep understanding of your audience and performance. Plus, our accessible support team is always ready to provide guidance, making Iconosquare the superior choice for efficient and effective social media management.

What level of customer support and training does Iconosquare provide to help users?

At Iconosquare, we provide dedicated customer support, extensive resources, onboarding assistance, live training sessions, and an intuitive interface to simplify your onooarding. Our goal is to make the switch from any coother tool hassle-free and user-friendly, ensuring you can confidently manage your social media profiles with ease

Is there a trial or demo available to test out Iconosquare before making a commitment?

Yes, Iconosquare offers a 15-day free trial, allowing you to explore and test our platform before making any commitment. It's a risk-free opportunity to experience the benefits of Iconosquare firsthand. Start your free trial