Struggling to choose between Iconosquare and Metricool for your social media management needs? While Metricool offers basic scheduling and analytics for individuals, Iconosquare provides a complete solution designed for social media teams and agencies looking for a trust and comprehensive tool.
Iconosquare lets you dive deep into competitor benchmarks, customized dashboards, hashtag analytics, and campaign tracking. Metricool falls short, offering only surface-level insights.
With Iconosquare, assign posts, leave internal notes, and effortlessly share content calendars with stakeholders. Metricool misses these critical teamwork functionalities.
Only Iconosquare provides AI-driven caption enhancements, content inspiration, and intelligent hashtag generation. Metricool leaves you doing this tedious work manually.
Iconosquare offers robust listening features like mentions tracking, UGC monitoring, customized social feeds, and trend inspiration. You won't find such features on Metricool.
Pricing
From $33/month
Restricted free plan available,
then from $18/month
Social platform supported
Free trial
(no credit card required)
Free plan available
No free trial on paid plans
Best time to post
Promoted posts analytics
Custom views / dashboards
Brand customizable reports
(custom plan)
Campaigns performance
Gained and lost followers
IG Reels / Stories
FB Reels
Channel / SP Group analytics
Data retention
Unlimited
Unlimited
Reminder for native publishing (for stickers, music, etc.)
Calendar view
Feed view
Alt text
AI Caption
AI Hashtag generator
Link in bio
Publishing recommendation
Saved captions & hashtags
Social media events calendar
First comment
Easy publishing on multiple social profiles or by channel/SP Group
Mentions in post
Promote an existing post
Approval workflows
Internal notes
Assign posts to team members
UGC monitoring
Competitors
Industry benchmark
Trends inspiration
Comments
Mentions
Direct messages
We are here to answer to your questions.
Iconosquare is superior for teams and digital marketing agencies needing comprehensive reporting, superior analytics, advanced collaboration features, and robust listening tools. Metricool provides more basic functionalities and lacks depth in these core features. Not to mention the overall user experience, which is much more pleasant and straightforward on Iconosquare.
Metricool lacks essential collaboration tools, in-depth reporting capabilities, AI-driven content creation, and comprehensive listening features—all areas where Iconosquare excels.
Iconosquare offers highly competitive pricing, providing greater value through advanced features that enhance your productivity and performance, potentially making it more cost-effective overall.
Yes, Iconosquare supports all major social platforms (Instagram, Facebook, TikTok, LinkedIn, and Pinterest) covered by Metricool and often offers additional functionalities tailored specifically for each platform.
With Iconosquare, you get a 14-day free trial to test all our features without us needing your credit card. Metricool offers a free plan in addition to its paid plans. For the latter, you won't be able to take advantage of a free trial.
As a large team or agency, you need someone to guide you and answer your questions about your favorite social media management tool. With Iconosquare, in addition to the help center that Metricool also offers, you benefit from a dedicated CSM (Excel plan), an academy to learn how to use the platform, and a responsive support in 5 languages by chat and email.