Reason to be and values

June 1, 2021

Last update


02 MIN.

Iconosquare’s 10th Birthday

The year 2021 marks our 10th birthday at Iconosquare, but it’s not really about us, it’s about all of you!

Emily Marsh

Emily Marsh

Iconosquare’s 10th Birthday

The year 2021 marks our 10th birthday at Iconosquare, but it’s not really about us, it’s about all of you! Our amazing customers, employees past and present, and brand advocates who have been a part of our journey throughout the last 10 years. So let’s just start by saying a huge thank you to all of you - without you we would not be where we are today.

Our milestones


Statigram is born in Limoges, France. Consisting of a one-page Instagram analytics tool with just 10 metrics available. At this time, there’s no telling whether the platform will have a future, but the small team can feel something brewing...

Our milestones


Statigram is re-branded Iconosquare after a lot of success during its first few years online. The team is expanding rapidly and new features are being made available to the fast-growing community of users. The team moves to a bigger office...

Statigram is re-branded Iconosquare


Iconosquare becomes an Instagram Partner in 2016 and a Facebook Marketing Partner in 2017, solidifying the relationship with the social media giants and permitting continued growth and expansion for the company...

Iconosquare becomes an Instagram Partner
Iconosquare becomes an Facebook Marketing Partner


Iconosquare opens a brand new office in Berlin, Germany. Little by little, more team members arrive, adding to the already diverse melting pot of nationalities and cultures working within the company. Employees can now move freely between offices to experience Iconosquare life elsewhere...

Iconosquare opens a brand new office in Berlin


Twitter is added to the platform, giving more possibilities for social media managers. Iconosquare now proudly provides analytics for 3 of the main social media platforms in the world, and is continuing to grow despite the global pandemic...

twitter icon


Iconosquare’s parent company, Tripnity, moves to an F-Form style of leadership, with a clear Reason to Be: Innovation for the Planet. Inspiration for our Future. As the team exceeds 50 members, Iconosquare continues its journey, humbled to have so many faithful users after 10 whole years!

More on Tripnity’s Reason to Be (RTB)

‘Innovation for the Planet, Inspiration for our Future’ 

This simple sentence is the driving force behind all decisions made within Tripnity and subsequently Iconosquare, and has shifted the company’s outlook from a traditional business approach to one governed by consideration for the collective, the wider community, the planet and our future as an entire ecosystem. 

We are all really excited about what this means for the future of Iconosquare as we move towards a more sustainable, human-focused way of working and serving the community.

the writer
Emily Marsh

Emily Marsh

Head of Marketing @Iconosquare

Emily is Head of Marketing at Iconosquare and also Podcast Producer! If you'd like to be interviewed for the esm² podcast she hosts, don't hesitate to get in touch via


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