Iconosquare Unveils Its New Visual Identity as Part of Positive

Limoges, September 2026 – A few months after joining Positive, Iconosquare is taking another step in its integration with the launch of a new visual identity, now aligned with that of the group and its key solutions.
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This evolution includes a redesign of the brand’s main touchpoints: the Iconosquare website and the app.iconosquare.com product platform now feature a new visual identity in line with Positive's brand guidelines.

A New Identity to Mark a New Chapter

Since joining Positive in May 2026, Iconosquare has continued to grow alongside the different solutions that make up the group’s ecosystem.
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The new visual identity gives tangible form to this integration while preserving Iconosquare’s own DNA and market positioning. The brand now shares visual codes with the other solutions in the Positive portfolio, creating a more consistent brand experience across the group.
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“This evolution marks a new chapter for Iconosquare. Being part of Positive means joining an ecosystem of complementary solutions, and this new identity gives a tangible expression to that integration. We are pleased to preserve what makes Iconosquare unique while now sharing a common visual language with the group’s other brands.”
Cyrille Moreau, Head of Positive Iconosquare

A Renewed Experience, from Website to Product Platform

The new identity is being rolled out across Iconosquare’s key digital environments.
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The Iconosquare website has undergone a complete visual redesign, creating an experience that is now aligned with the other solutions within Positive.
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The transformation also extends to the product platform, accessible at app.iconosquare.com. Users will find a refreshed interface featuring Iconosquare’s new visual codes and reflecting the group’s overall brand identity.
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Beyond the visual changes, the redesign brings the experiences offered by the different solutions within the Positive ecosystem closer together, while preserving the features and user environment that are specific to Iconosquare.

Iconosquare at the Heart of an Ecosystem of Complementary Solutions

Iconosquare is joining a portfolio of solutions covering several key areas of marketing and digital communications.
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The main brands within Positive include user.com, a marketing automation and customer engagement platform; noCRM.io, a sales management solution; Signitic, a specialist in email signature management; rapidmail, an email marketing solution; and Surfer, a platform dedicated to content optimization and SEO.
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Together, these solutions form an ecosystem of complementary expertise, enabling Positive to support businesses across different aspects of their marketing, sales and digital activities.
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Iconosquare adds its longstanding expertise in social media analytics, management and performance tracking to this ecosystem.

A First Step in Iconosquare’s Integration into Positive

The new visual identity represents a first tangible step in the integration of Iconosquare into Positive.
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This evolution is part of a broader effort to strengthen synergies between the group’s different solutions, while enabling each brand to retain its own expertise, positioning and relationship with its users.
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For Iconosquare, this new identity marks the beginning of a new chapter, with the ambition to continue evolving its product and user experience as part of a broader ecosystem.

About Iconosquare

Iconosquare is a social media management and analytics platform designed to help brands, businesses and agencies better understand their performance and optimize their social media strategies.
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The platform brings together analytics, reporting, publishing and social media management capabilities in one centralized solution.
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Website: Iconosquare website

About Positive

Positive brings together a portfolio of solutions dedicated to marketing, communications, automation and digital performance. Its key brands include user.com, noCRM.io, Signitic, rapidmail, Surfer and Iconosquare.
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By bringing complementary expertise together within a single group, Positive supports businesses in building and managing their marketing and sales strategies.