Monitor your performance with our Social Media Analytics tools
Maximize your social media impact using our intuitive social media analytics tools. Easily track your performance, uncover valuable insights, and adjust your strategy. Grow your brand and boost your engagement from one user-friendly dashboard. Time to turn data into actions!
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100+ metrics, 1 dashboard
Welcome to your all-in-one analytics tool! With over 100 metrics at your fingertips, our dashboard offers a comprehensive overview of your social media analytics. Measure and visualize your performance at both the post and page levels.
Community analytics
Visualize your community’s growth and gain valuable demographic insights, including age, gender, and location.
Rapid analytics exports
Export any data as a visual graph or CSV file with a single click to easily enhance your presentations. Simply select the time frame you want!
Engagement insights
Stop wondering what’s working and what’s not. In just seconds, analyze your top-performing posts, discover what resonates with your audience, find the best times to post on each social account, and closely monitor your average engagement rate—all while separating organic and paid performance.
Content performance
Evaluate post types, frequency, and history to identify which content performs best. Replicate successful strategies and refine your approach across your social accounts for maximum impact.
Create and customize dashboard to suit your needs
Easily create and share insightful reports! In just a few clicks, gather all the data you need from multiple social networks and accounts, and add relevant metrics, charts, and graphs to enhance your data monitoring. Enjoy presentation-ready reports that are easy to read, understand, and use. As a bonus, export your dashboard whenever you want and receive automated reports straight to your inbox!
How experienced
Social Media Marketers use our analytics features to level up
“Easy to use, streamlined analytics, IG/FB/TT all in one place. Super user-friendly and I didn't have to spend a bunch of time on the platform learning how to do things.”
10,000 users have adopted our powerful analytics
They had a few questions first.
What is social media analytics?
Social media analytics is the practice of collecting and analyzing data from social media platforms to understand user engagement and social media content performance.
Why is social media analytics important?
By tracking metrics such as likes, shares, and comments, you can gain valuable insights into what resonates with your audience. This enables you to refine your social media marketing strategy and make informed decisions to boost your brand visibility and engagement.
Which social media metrics should I track?
The metrics you should track depend on your specific social media goals, defined in your social media strategy. If your aim is to increase brand awareness, focus on metrics like reach and impressions. If you're looking to boost engagement, track likes, shares, comments, and engagement rates. For lead generation or sales, monitor click-through rates and conversion rates.
What data can I track with Iconosquare?
You can track over 100 metrics and KPIs on Iconosquare. On a single dashboard, monitor data from Facebook, Instagram, TikTok, LinkedIn and Pinterest.
How to track my social media analytics?
Social media management tools like Iconosquare make your analytics way easier. To access your analytics on our platform, go to the Analytics tab. Simply choose which view you want: overview, engagement, community, content, etc.
How can I create a Custom Dashboard?
Build a custom dashboard of the insights you find most valuable, specific to each of the social profiles you manage - perfect if you’re managing multiple profiles or brands. Click on the Dashboard icon in the main menu and start building!
- Select the date range you’d like to display data for
- Drag and drop the graphs and KPIs you’d like displayed from within each section to the dashboard. You can drag and drop the graphs once they're in the dahsboard to re-order the graphs also.
- Click the blue save button in the bottom of your screen!
Can I export my Custom Dashboard?
Yes, you can! To export your Custom Dashboard, simply click on the Export icon, and select either XLS or PDF.
How can I share my Custom Dashboard with a team member?
Once you're in the Dashboard tab, hover over the one you want to share. Click on the “Share a dashboard” icon and select the user you wish to share it with. Click on “Confirm” to finish.
How can I schedule an export for my Custom Dashboard?
- Head to the Reports tab
- Click on "Create new report" at the top right of the page
- Select "Dashboard Report"
You can then set the criteria for your report, including:
- Choose whether you want to set up an XLS or PDF export
- Title of your report
- Choose if you want the report to be sent via email with a link to download the report, and if so, the recipients of that email
- Which social profiles you want to set the report for
- Which date ranges you want the report to cover
- Timezone you want your report to be based on (this automatically defaults to your Iconosquare account timezone)
- Choose if you want to schedule the report and the frequency - select this option for recurring reports (eg. every month), or choose no if you just want to set up a one-off report!
How does the 14-day free trial work?
New users can get a 14-day free trial to discover Iconosquare at no cost, no risk, no obligation and no credit card needed. Your trial allows you to explore the TEAMS plan for an unlimited number of social profiles (Instagram, Facebook, TikTok, LinkedIn and Pinterest).
What happens after the trial?
If you decide to subscribe to a paid plan and become one of our customers (hurray!), you’ll go through our secure online payment system. You can cancel at any time.
Which means of payment do you accept?
Paid subscriptions require a Visa, Mastercard, Amex, Discover or a Paypal account.
Are there discounts for yearly plans?
Yes! If you pay for a year in advance, you save up to 22% compared to paying per month. That means you get 12 months’ usage for the price of 9 months.
More social media management features
Reporting
Export the social media insights you choose, for the time frame you want.
Publishing
Schedule your content in advance. Even across multiple accounts.
Collaboration
Submit your content to your team for approval before it’s published.
Conversations
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Listening
A dashboard to see what works best and make data-driven decisions.
Social Media Reporting
Generate, personalize, automate, export, and share comprehensive reports to track your progress and showcase your results.
Social Media Scheduler
Schedule and publish your social media posts effortlessly, maximizing engagement and streamlining your workflow!
Social Media Collaboration
Collaborate seamlessly with your team or clients to create, manage and approve content, ensuring everyone is on the same page.
Social Media Conversations
Engage in meaningful conversations with your audience by identifying unread comments and mentions easily and replying to them.
Social Media Listening
Monitor online chatter to gain valuable insights into trends and customer sentiment that can inform your strategy.