Strategies and hidden techniques of marketers like you. They are the ones working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.
Season 2, episode 1
Starting off season 2 with a bang 💥 For this first episode of the new season of esm², I was honored to interview Valerie Boldrin, Senior Director of Communications at the one and only Gympass.
Season 1, episode 17
Here it is: my interview with the amazing Bella Foxwell, freelance Instagram Strategist with an impressive background in agency work, who decided to go it alone 7 years ago and has never looked back.
Season 1, episode 16
Ever wished you could shop for your new car on Instagram or Facebook? Well, the truth is you can!
Season 1, episode 15
In this episode, I'm chatting with Aaron Bisman, Vice President of the Sesame Workshop at Sesame Street, in charge of audience development.Aaron is extremely articulate when it comes to the values and mission behind the global non-profit...
Season 1, episode 14
Stéphane Couleaud, CEO of marketing automation software, Webmecanik, chats about his 18 years of experience using LinkedIn.LinkedIn is just like an online CV - right?Er... wrong! There are many uses for LinkedIn, and Stéphane Couleaud...
Season 1, episode 13
Any idea how to select the right influencers to help market your brand effectively? Thinking a little nudge in the right direction wouldn't go amiss? Joël Gaudeul is CRO at Hivency and I was lucky enough to be able to ask him all the...
Season 1, episode 12
New trends, best practices, what not to do... Raúl Galera from ReferralCandy really knows his stuff when it comes to influencer marketing and referral strategies.Learn from the best in this episode as I ask Raúl about his best customer...
Season 1, episode 11
We've all heard about the advantages of using UGC (User-Generated Content) on social media.Authentic content, created by real, satisfied customers... what more could you ask for!?Andy Griffiths from Asics saw this opportunity and he...
Season 1, episode 10
Sloggi is one of those household brand names that everyone is familiar with.So it may surprise you to know the intricacies of what happens behind the scenes of the brand's social media channels.Yaron Jacobs is a true expert in social...
Season 1, episode 09
The European Center for Nuclear Research is incredibly active on social media. And that's mainly thanks to Loïc Bommersbach and his attention to detail when building the ever-improving communication strategy.Want to learn about science...
Instagram’s recurring novelties result in regular surprises from the app. The app is constantly innovating to build the loyalty of its users and keep its place among the 10 most used social media apps. This short tutorial will walk you...
We love nothing more than helping you apply the most effective tactics to grow your community and successfully market your business through Instagram. So to stay ahead of these changes and ensure you’re focusing on the right things...
Right now, it seems like it’s harder than ever to grow your Instagram organically. So many of us have been experiencing a drop in engagement and follower numbers, which can be extremely frustrating when you’re sure you’re doing...
Even as recently as three years ago, brands and creators could achieve great engagement with high quality content and strategic hashtagging. That was enough. Today, the rules have changed. High quality imagery and hashtags are still...
Every creator, influencer, and brand on TikTok has followers located in different time zones. It is important that you find the best time to post on the platform based on your audience.There is no one size fits all.In this episode of...
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