The podcast by Iconosquare

Strategies and hidden techniques of marketers like you. They are the ones working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.

"Managing a university's social media presence" (Part 1 of 2)

Season 1, episode 04

"Managing a university's social media presence" (Part 1 of 2)

With

Andrea Estey

UVM

If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea Estey.We talk about:TikTok content, and the ever growing popularity of the platform amongst...

Tutorial: Hottest Instagram tips

Tutorial: Hottest Instagram tips

With

We love nothing more than helping you apply the most effective tactics to grow your community and successfully market your business through Instagram. So to stay ahead of these changes and ensure you’re focusing on the right things...

"What not to post as a brand on social media" (Part 2 of 2)

Season 1, episode 03

"What not to post as a brand on social media" (Part 2 of 2)

With

Geoff Faber

Syatt Media

Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media.If you missed part 1, go check it out first for Geoff's tips on where to be (and where not to be) on social...

Tutorial: How to grow your Instagram organically

Tutorial: How to grow your Instagram organically

With

Right now, it seems like it’s harder than ever to grow your Instagram organically. So many of us have been experiencing a drop in engagement and follower numbers, which can be extremely frustrating when you’re sure you’re doing...

"Where to be (and where not to be) on social media" (Part 1 of 2)

Season 1, episode 02

"Where to be (and where not to be) on social media" (Part 1 of 2)

With

Geoff Faber

Syatt Media

Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media.If you're interested in getting some top-notch insights from a social media professional who works alongside...

"Trust at the Heart of Successful Influencer Marketing"

Season 1, episode 13

"Trust at the Heart of Successful Influencer Marketing"

With

Joël Gaudeul

-

Hivency

Any idea how to select the right influencers to help market your brand effectively? Thinking a little nudge in the right direction wouldn't go amiss? Joël Gaudeul is CRO at Hivency and I was lucky enough to be able to ask him all the...

"The Perfect Referral Marketing Recipe"

Season 1, episode 12

"The Perfect Referral Marketing Recipe"

With

Raúl Galera

-

ReferralCandy

New trends, best practices, what not to do... Raúl Galera from ReferralCandy really knows his stuff when it comes to influencer marketing and referral strategies.‍Learn from the best in this episode as I ask Raúl about his best customer...

"Top of the Podium for UGC Strategy"

Season 1, episode 11

"Top of the Podium for UGC Strategy"

With

Andy Griffiths

-

Asics

We've all heard about the advantages of using UGC (User-Generated Content) on social media.Authentic content, created by real, satisfied customers... what more could you ask for!?Andy Griffiths from Asics saw this opportunity and he...

"Challenging Stereotypes on Social"

Season 1, episode 10

"Challenging Stereotypes on Social"

With

Yaron Jacobs

-

Sloggi

Sloggi is one of those household brand names that everyone is familiar with.So it may surprise you to know the intricacies of what happens behind the scenes of the brand's social media channels.Yaron Jacobs is a true expert in social...

"Teaching Science Through Social Media"

Season 1, episode 09

"Teaching Science Through Social Media"

With

Loïc Bommersbach

-

CERN

The European Center for Nuclear Research is incredibly active on social media. And that's mainly thanks to Loïc Bommersbach and his attention to detail when building the ever-improving communication strategy.Want to learn about science...

Tutorial: How to Make Money on TikTok

Tutorial: How to Make Money on TikTok

With

from

With TikTok increasing in popularity, a lot of people are wondering if the platform can be monetized. Creators on the platform are asking if they can make money from their videos.The simple answer is yes.Similar to other platforms like...

9 Must-Have Instagram Stats

9 Must-Have Instagram Stats

With

from

If you use filters on Instagram Stories or Reels, or if you're thinking about it, this short episode will convince you that it's definitely a good idea!Find the infographic linked to this episode right here.In collaboration with Filter...

Tutorial: How to Get More Customer Testimonials on Instagram

Tutorial: How to Get More Customer Testimonials on Instagram

With

from

No matter what products or services you offer to your clients, it’s likely that you have competitors in the market who also hope for the attention of the same audience. Modern customers have too many choices, so they always buy from...

Tutorial: 3 Tips on How to Stop Feeling Exhausted When Marketing on Social Media

Tutorial: 3 Tips on How to Stop Feeling Exhausted When Marketing on Social Media

With

from

Keeping up with changing algorithm standards, posting at the right times, and ensuring your audience remains engaged are all reasons why social media marketing can be overwhelming. It seems like the trends and best practices change...

Tutorial: Tips to Promote Your Freelance Skills on Social Media

Tutorial: Tips to Promote Your Freelance Skills on Social Media

With

from

Freelancers are often too naive when promoting themselves through social platforms. Posting beautiful content won’t attract clients to work with you, let alone a post that blatantly asks for a job. There are some tricks to make yourself...

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Social Media Calendar

Social Media Calendar

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Customer stories

Customer stories

Read about how other business, agencies and entrepreneurs were able to level up their social media game with the help of powerful analytics and expert strategies.

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YouTube tutorials

YouTube tutorials

Need a hand using the multiple features Iconosquare has to offer? Wondering how you can use them to maximize your perfromance on social media? Check out our tutorials on YouTube.

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