"Managing a university's social media presence" (Part 1 of 2)

If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea Estey.

We talk about:

• TikTok content, and the ever growing popularity of the platform amongst younger generations
• The key figures Andrea pays attention to for performance tracking on Instagram
• Where Andrea's inspiration for the great content she sources and creates for the University's account

Happy listening! And don't forget to check out @universityofvermont on Instagram!