The podcast by Iconosquare

Starting off season 2 with a bang 💥 For this first episode of the new season of esm², I was honored to interview Valerie Boldrin, Senior Director of Communications at the one and only Gympass.

Here it is: my interview with the amazing Bella Foxwell, freelance Instagram Strategist with an impressive background in agency work, who decided to go it alone 7 years ago and has never looked back.

Ever wished you could shop for your new car on Instagram or Facebook? Well, the truth is you can!

In this episode, I'm chatting with Aaron Bisman, Vice President of the Sesame Workshop at Sesame Street, in charge of audience development.Aaron is extremely articulate when it comes to the values and mission behind the global non-profit...

Stéphane Couleaud, CEO of marketing automation software, Webmecanik, chats about his 18 years of experience using LinkedIn.LinkedIn is just like an online CV - right?Er... wrong! There are many uses for LinkedIn, and Stéphane Couleaud...

With TikTok increasing in popularity, a lot of people are wondering if the platform can be monetized. Creators on the platform are asking if they can make money from their videos.The simple answer is yes.Similar to other platforms like...

If you use filters on Instagram Stories or Reels, or if you're thinking about it, this short episode will convince you that it's definitely a good idea!Find the infographic linked to this episode right here.In collaboration with Filter...

No matter what products or services you offer to your clients, it’s likely that you have competitors in the market who also hope for the attention of the same audience. Modern customers have too many choices, so they always buy from...

Keeping up with changing algorithm standards, posting at the right times, and ensuring your audience remains engaged are all reasons why social media marketing can be overwhelming. It seems like the trends and best practices change...

Freelancers are often too naive when promoting themselves through social platforms. Posting beautiful content won’t attract clients to work with you, let alone a post that blatantly asks for a job. There are some tricks to make yourself...