Strategies and hidden techniques of marketers like you. They are the ones working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.
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Season 1, episode 13
Any idea how to select the right influencers to help market your brand effectively? Thinking a little nudge in the right direction wouldn't go amiss? Joël Gaudeul is CRO at Hivency and I was lucky enough to be able to ask him all the...
Season 1, episode 12
New trends, best practices, what not to do... Raúl Galera from ReferralCandy really knows his stuff when it comes to influencer marketing and referral strategies.Learn from the best in this episode as I ask Raúl about his best customer...
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Season 1, episode 11
We've all heard about the advantages of using UGC (User-Generated Content) on social media.Authentic content, created by real, satisfied customers... what more could you ask for!?Andy Griffiths from Asics saw this opportunity and he...
With TikTok increasing in popularity, a lot of people are wondering if the platform can be monetized. Creators on the platform are asking if they can make money from their videos.The simple answer is yes.Similar to other platforms like...
Season 1, episode 10
Sloggi is one of those household brand names that everyone is familiar with.So it may surprise you to know the intricacies of what happens behind the scenes of the brand's social media channels.Yaron Jacobs is a true expert in social...
Season 2, episode 1
Starting off season 2 with a bang 💥 For this first episode of the new season of esm², I was honored to interview Valerie Boldrin, Senior Director of Communications at the one and only Gympass.
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Season 1, episode 17
Here it is: my interview with the amazing Bella Foxwell, freelance Instagram Strategist with an impressive background in agency work, who decided to go it alone 7 years ago and has never looked back.
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Season 1, episode 16
Ever wished you could shop for your new car on Instagram or Facebook? Well, the truth is you can!
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Season 1, episode 15
In this episode, I'm chatting with Aaron Bisman, Vice President of the Sesame Workshop at Sesame Street, in charge of audience development.Aaron is extremely articulate when it comes to the values and mission behind the global non-profit...
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Season 1, episode 14
Stéphane Couleaud, CEO of marketing automation software, Webmecanik, chats about his 18 years of experience using LinkedIn.LinkedIn is just like an online CV - right?Er... wrong! There are many uses for LinkedIn, and Stéphane Couleaud...
With TikTok increasing in popularity, a lot of people are wondering if the platform can be monetized. Creators on the platform are asking if they can make money from their videos.The simple answer is yes.Similar to other platforms like...
If you use filters on Instagram Stories or Reels, or if you're thinking about it, this short episode will convince you that it's definitely a good idea!Find the infographic linked to this episode right here.In collaboration with Filter...
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No matter what products or services you offer to your clients, it’s likely that you have competitors in the market who also hope for the attention of the same audience. Modern customers have too many choices, so they always buy from...
Keeping up with changing algorithm standards, posting at the right times, and ensuring your audience remains engaged are all reasons why social media marketing can be overwhelming. It seems like the trends and best practices change...
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Freelancers are often too naive when promoting themselves through social platforms. Posting beautiful content won’t attract clients to work with you, let alone a post that blatantly asks for a job. There are some tricks to make yourself...
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