The podcast by Iconosquare

Strategies and hidden techniques of marketers like you. They are the ones working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.

"B2B2C strategy on Social Media: Bringing Wellbeing to the Workplace"

Season 2, episode 1

"B2B2C strategy on Social Media: Bringing Wellbeing to the Workplace"

With

Valerie Boldrin

Gympass

Starting off season 2 with a bang 💥 For this first episode of the new season of esm², I was honored to interview Valerie Boldrin, Senior Director of Communications at the one and only Gympass.

"You Know Everything You Need to Know!"

Season 1, episode 17

"You Know Everything You Need to Know!"

With

Bella Foxwell

Expert Instagram Strategist

Here it is: my interview with the amazing Bella Foxwell, freelance Instagram Strategist with an impressive background in agency work, who decided to go it alone 7 years ago and has never looked back.

"Selling Cars on Instagram"

Season 1, episode 16

"Selling Cars on Instagram"

With

Rob Van Loock

MyGuest

Ever wished you could shop for your new car on Instagram or Facebook? Well, the truth is you can!

"Smarter, Stronger, Kinder Social Media"

Season 1, episode 15

"Smarter, Stronger, Kinder Social Media"

With

Aaron Bisman

Sesame Street

In this episode, I'm chatting with Aaron Bisman, Vice President of the Sesame Workshop at Sesame Street, in charge of audience development.Aaron is extremely articulate when it comes to the values and mission behind the global non-profit...

"Using LinkedIn Like a Boss"

Season 1, episode 14

"Using LinkedIn Like a Boss"

With

Stéphane Couleaud

Webmecanik

Stéphane Couleaud, CEO of marketing automation software, Webmecanik, chats about his 18 years of experience using LinkedIn.LinkedIn is just like an online CV - right?Er... wrong! There are many uses for LinkedIn, and Stéphane Couleaud...

"Successfully Engaging with Gen Z"

Season 1, episode 08

"Successfully Engaging with Gen Z"

With

Louis Marty

-

Merci Handy

Louis Marty, CEO of Merci Handy shares some expert tips on engaging with the elusive Generation Z.Ever wonder about the techniques used to engage with Gen Z on social media? Or even just how to capture that engagement during the unique...

"Engaging Football Fans with Bespoke Content"

Season 1, episode 07

"Engaging Football Fans with Bespoke Content"

With

Christian Millar

-

9024 Media

Whether you do social media for celebrities, as a freelance SMM or from within an agency, or you're just a big sports fan, this episode of esm² ought to leave you begging for more!Christian Millar works at 9024 Media, a digital agency...

"The Importance of Brand Storytelling on Social Media"

Season 1, episode 06

"The Importance of Brand Storytelling on Social Media"

With

Meg Coffey

-

Coffey & Tea

​If you manage the social media accounts of multiple brands, within an agency or freelance, for example, this episode will motivate you and give you some great tips to keep a level head and shoot for the stars.The interview covers topics...

"Observing the new social media trends of college students" (Part 2 of 2)

Season 1, episode 05

"Observing the new social media trends of college students" (Part 2 of 2)

With

Andrea Estey

-

UVM

If you're managing the social media accounts of an institute of higher education, look no further than this insightful 2-part episode with Andrea Estey.In part 2 we chat about:A successful UGC campaign Andrea ran on the university's...

"Managing a university's social media presence" (Part 1 of 2)

Season 1, episode 04

"Managing a university's social media presence" (Part 1 of 2)

With

Andrea Estey

-

UVM

If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea Estey.We talk about:TikTok content, and the ever growing popularity of the platform amongst...

Tutorial: How to Make Money on TikTok

Tutorial: How to Make Money on TikTok

With

from

With TikTok increasing in popularity, a lot of people are wondering if the platform can be monetized. Creators on the platform are asking if they can make money from their videos.The simple answer is yes.Similar to other platforms like...

9 Must-Have Instagram Stats

9 Must-Have Instagram Stats

With

from

If you use filters on Instagram Stories or Reels, or if you're thinking about it, this short episode will convince you that it's definitely a good idea!Find the infographic linked to this episode right here.In collaboration with Filter...

Tutorial: How to Get More Customer Testimonials on Instagram

Tutorial: How to Get More Customer Testimonials on Instagram

With

from

No matter what products or services you offer to your clients, it’s likely that you have competitors in the market who also hope for the attention of the same audience. Modern customers have too many choices, so they always buy from...

Tutorial: 3 Tips on How to Stop Feeling Exhausted When Marketing on Social Media

Tutorial: 3 Tips on How to Stop Feeling Exhausted When Marketing on Social Media

With

from

Keeping up with changing algorithm standards, posting at the right times, and ensuring your audience remains engaged are all reasons why social media marketing can be overwhelming. It seems like the trends and best practices change...

Tutorial: Tips to Promote Your Freelance Skills on Social Media

Tutorial: Tips to Promote Your Freelance Skills on Social Media

With

from

Freelancers are often too naive when promoting themselves through social platforms. Posting beautiful content won’t attract clients to work with you, let alone a post that blatantly asks for a job. There are some tricks to make yourself...

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Social Media Calendar

Social Media Calendar

Get your hands on our free, downloadable 2022 Social Media Calendar with over 250 trending dates, all preloaded and ready to use.

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Customer stories

Customer stories

Read about how other business, agencies and entrepreneurs were able to level up their social media game with the help of powerful analytics and expert strategies.

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YouTube tutorials

YouTube tutorials

Need a hand using the multiple features Iconosquare has to offer? Wondering how you can use them to maximize your perfromance on social media? Check out our tutorials on YouTube.

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