If you're managing the social media accounts of an institute of higher education, look no further than this insightful 2-part episode with Andrea Estey.
In part 2 we chat about:
- A successful UGC campaign Andrea ran on the university's Instagram (@universityofvermont) and how she set it up A-Z
- Some new social media behavior she's noticed working alongside college students
- The role social media plays in the decision-making process of prospective students when they choose to apply to UVM