Strategies and hidden techniques of marketers like you. They are the ones working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.
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Season 1, episode 13
Any idea how to select the right influencers to help market your brand effectively? Thinking a little nudge in the right direction wouldn't go amiss? Joël Gaudeul is CRO at Hivency and I was lucky enough to be able to ask him all the...
Season 1, episode 12
New trends, best practices, what not to do... Raúl Galera from ReferralCandy really knows his stuff when it comes to influencer marketing and referral strategies.Learn from the best in this episode as I ask Raúl about his best customer...
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Season 1, episode 11
We've all heard about the advantages of using UGC (User-Generated Content) on social media.Authentic content, created by real, satisfied customers... what more could you ask for!?Andy Griffiths from Asics saw this opportunity and he...
With TikTok increasing in popularity, a lot of people are wondering if the platform can be monetized. Creators on the platform are asking if they can make money from their videos.The simple answer is yes.Similar to other platforms like...
Season 1, episode 10
Sloggi is one of those household brand names that everyone is familiar with.So it may surprise you to know the intricacies of what happens behind the scenes of the brand's social media channels.Yaron Jacobs is a true expert in social...
Season 1, episode 08
Louis Marty, CEO of Merci Handy shares some expert tips on engaging with the elusive Generation Z.Ever wonder about the techniques used to engage with Gen Z on social media? Or even just how to capture that engagement during the unique...
Season 1, episode 07
Whether you do social media for celebrities, as a freelance SMM or from within an agency, or you're just a big sports fan, this episode of esm² ought to leave you begging for more!Christian Millar works at 9024 Media, a digital agency...
Season 1, episode 06
If you manage the social media accounts of multiple brands, within an agency or freelance, for example, this episode will motivate you and give you some great tips to keep a level head and shoot for the stars.The interview covers topics...
Season 1, episode 05
If you're managing the social media accounts of an institute of higher education, look no further than this insightful 2-part episode with Andrea Estey.In part 2 we chat about:A successful UGC campaign Andrea ran on the university's...
Season 1, episode 04
If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea Estey.We talk about:TikTok content, and the ever growing popularity of the platform amongst...
Instagram’s recurring novelties result in regular surprises from the app. The app is constantly innovating to build the loyalty of its users and keep its place among the 10 most used social media apps. This short tutorial will walk you...
We love nothing more than helping you apply the most effective tactics to grow your community and successfully market your business through Instagram. So to stay ahead of these changes and ensure you’re focusing on the right things...
Right now, it seems like it’s harder than ever to grow your Instagram organically. So many of us have been experiencing a drop in engagement and follower numbers, which can be extremely frustrating when you’re sure you’re doing...
Even as recently as three years ago, brands and creators could achieve great engagement with high quality content and strategic hashtagging. That was enough. Today, the rules have changed. High quality imagery and hashtags are still...
Every creator, influencer, and brand on TikTok has followers located in different time zones. It is important that you find the best time to post on the platform based on your audience.There is no one size fits all.In this episode of...
Get your hands on our free, downloadable 2022 Social Media Calendar with over 250 trending dates, all preloaded and ready to use.
Read about how other business, agencies and entrepreneurs were able to level up their social media game with the help of powerful analytics and expert strategies.
Need a hand using the multiple features Iconosquare has to offer? Wondering how you can use them to maximize your perfromance on social media? Check out our tutorials on YouTube.
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