Strategies and hidden techniques of marketers like you. They are the ones working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.
Even as recently as three years ago, brands and creators could achieve great engagement with high quality content and strategic hashtagging. That was enough. Today, the rules have changed. High quality imagery and hashtags are still...
Season 1, episode 01
Managing the social media presence of her father, the extreme explorer... This is what Jessica Horn, along with her sister, Annika, has dedicated herself to.Chatting with Jessica was so inspiring! If you're interested in what happens...
Every creator, influencer, and brand on TikTok has followers located in different time zones. It is important that you find the best time to post on the platform based on your audience.There is no one size fits all.In this episode of...
Season 1, episode 08
Louis Marty, CEO of Merci Handy shares some expert tips on engaging with the elusive Generation Z.Ever wonder about the techniques used to engage with Gen Z on social media? Or even just how to capture that engagement during the unique...
Season 1, episode 07
Whether you do social media for celebrities, as a freelance SMM or from within an agency, or you're just a big sports fan, this episode of esm² ought to leave you begging for more!Christian Millar works at 9024 Media, a digital agency...
Season 1, episode 06
If you manage the social media accounts of multiple brands, within an agency or freelance, for example, this episode will motivate you and give you some great tips to keep a level head and shoot for the stars.The interview covers topics...
Season 1, episode 05
If you're managing the social media accounts of an institute of higher education, look no further than this insightful 2-part episode with Andrea Estey.In part 2 we chat about:A successful UGC campaign Andrea ran on the university's...
Season 1, episode 04
If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea Estey.We talk about:TikTok content, and the ever growing popularity of the platform amongst...
With TikTok increasing in popularity, a lot of people are wondering if the platform can be monetized. Creators on the platform are asking if they can make money from their videos.The simple answer is yes.Similar to other platforms like...
If you use filters on Instagram Stories or Reels, or if you're thinking about it, this short episode will convince you that it's definitely a good idea!Find the infographic linked to this episode right here.In collaboration with Filter...
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No matter what products or services you offer to your clients, it’s likely that you have competitors in the market who also hope for the attention of the same audience. Modern customers have too many choices, so they always buy from...
Keeping up with changing algorithm standards, posting at the right times, and ensuring your audience remains engaged are all reasons why social media marketing can be overwhelming. It seems like the trends and best practices change...
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Freelancers are often too naive when promoting themselves through social platforms. Posting beautiful content won’t attract clients to work with you, let alone a post that blatantly asks for a job. There are some tricks to make yourself...
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Read about how other business, agencies and entrepreneurs were able to level up their social media game with the help of powerful analytics and expert strategies.
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