Strategies and hidden techniques of marketers like you. They are the ones working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.
Season 2, episode 1
Starting off season 2 with a bang 💥 For this first episode of the new season of esm², I was honored to interview Valerie Boldrin, Senior Director of Communications at the one and only Gympass.
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Season 1, episode 17
Here it is: my interview with the amazing Bella Foxwell, freelance Instagram Strategist with an impressive background in agency work, who decided to go it alone 7 years ago and has never looked back.
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Season 1, episode 16
Ever wished you could shop for your new car on Instagram or Facebook? Well, the truth is you can!
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Season 1, episode 15
In this episode, I'm chatting with Aaron Bisman, Vice President of the Sesame Workshop at Sesame Street, in charge of audience development.Aaron is extremely articulate when it comes to the values and mission behind the global non-profit...
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Season 1, episode 14
Stéphane Couleaud, CEO of marketing automation software, Webmecanik, chats about his 18 years of experience using LinkedIn.LinkedIn is just like an online CV - right?Er... wrong! There are many uses for LinkedIn, and Stéphane Couleaud...
Season 1, episode 08
Louis Marty, CEO of Merci Handy shares some expert tips on engaging with the elusive Generation Z.Ever wonder about the techniques used to engage with Gen Z on social media? Or even just how to capture that engagement during the unique...
Season 1, episode 07
Whether you do social media for celebrities, as a freelance SMM or from within an agency, or you're just a big sports fan, this episode of esm² ought to leave you begging for more!Christian Millar works at 9024 Media, a digital agency...
Season 1, episode 06
If you manage the social media accounts of multiple brands, within an agency or freelance, for example, this episode will motivate you and give you some great tips to keep a level head and shoot for the stars.The interview covers topics...
Season 1, episode 05
If you're managing the social media accounts of an institute of higher education, look no further than this insightful 2-part episode with Andrea Estey.In part 2 we chat about:A successful UGC campaign Andrea ran on the university's...
Season 1, episode 04
If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea Estey.We talk about:TikTok content, and the ever growing popularity of the platform amongst...
Instagram’s recurring novelties result in regular surprises from the app. The app is constantly innovating to build the loyalty of its users and keep its place among the 10 most used social media apps. This short tutorial will walk you...
We love nothing more than helping you apply the most effective tactics to grow your community and successfully market your business through Instagram. So to stay ahead of these changes and ensure you’re focusing on the right things...
Right now, it seems like it’s harder than ever to grow your Instagram organically. So many of us have been experiencing a drop in engagement and follower numbers, which can be extremely frustrating when you’re sure you’re doing...
Even as recently as three years ago, brands and creators could achieve great engagement with high quality content and strategic hashtagging. That was enough. Today, the rules have changed. High quality imagery and hashtags are still...
Every creator, influencer, and brand on TikTok has followers located in different time zones. It is important that you find the best time to post on the platform based on your audience.There is no one size fits all.In this episode of...
Get your hands on our free, downloadable 2022 Social Media Calendar with over 250 trending dates, all preloaded and ready to use.
Read about how other business, agencies and entrepreneurs were able to level up their social media game with the help of powerful analytics and expert strategies.
Need a hand using the multiple features Iconosquare has to offer? Wondering how you can use them to maximize your perfromance on social media? Check out our tutorials on YouTube.
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