August 14, 2023
Last update
8.14.2023
07 MIN.
From entertaining videos to insightful posts that broaden our horizons - effective content has the ability to engage and inspire customers to take a desired action. We will look at the most effective types of social media content!
Scroll, like, share, repeat - we live in a digital era where social media has become an inseparable part of our lives. And at the heart of this vibrant online world lies the game-changing power of captivating social media content. From entertaining videos that tickle our funny bones to insightful posts that broaden our horizons, effective content has the ability to engage, educate, and inspire customers to take a desired action. So, in this article, we will look at the most effective types of social media content along with examples.
Let's get started.
Key takeaways 📌
Entertaining content refers to creative, enjoyable, and engaging material that captivates and delights audiences. It is designed to evoke emotions, spark curiosity, inspire laughter, or create a sense of amusement. Entertainment is subjective, but in the context of social media, entertaining content often includes humor, storytelling, compelling visuals, or interactive elements.
Entertaining content plays a crucial role in social media strategies for several reasons:
Remember, entertaining content should align with your brand's values, target audience, and overall social media strategy. It should be authentic, relatable, and unique to stand out amidst the sea of content on social platforms.
Here are a few examples of entertaining content that can captivate and engage your audience on social media:
Memes and GIFs: Share funny and relatable memes or animated GIFs that resonate with your target audience. They can quickly grab attention, spark humor, and encourage sharing.
Funny videos: Create or curate funny videos that align with your brand identity. It could be humorous skits, funny moments, or even playful animations that bring a smile to your viewers' faces.
💡 Short-form videos are perfect for funny videos. Why? The average social media user has a much shorter attention span when compared to a few years ago. So, leveraging short-form videos is the best way to connect and engage your audience. In fact, 85% of marketers say that short-form videos are the most effective content format on social media.
Quizzes and polls: Create interactive quizzes or polls to engage your audience and encourage participation. These can be light-hearted or related to your industry, allowing people to have fun while interacting with your content.
Storytelling with visuals: Videos and images have been proven to be more engaging than text posts. On LinkedIn, posts with images receive 98% more comments on average, and tweets with visual content are three more times likely to get more engagement. So use captivating visuals to tell a story that entertains and resonates with your audience.
Bloopers and outtakes: Compile bloopers or behind-the-scenes outtakes from your content creation process. Showcasing funny mistakes, unexpected moments, or spontaneous laughter can humanize your brand and entertain your viewers.
By incorporating entertaining content into your social media strategy, you can evoke laughter, create a positive brand image, and establish a strong connection with your audience.
Educational social media content is a remarkable tool for establishing thought leadership. It refers to posts, videos, or articles that aim to educate and inform an audience. It can cover a wide range of topics: from tutorials to how-to guides.
Now, let's talk about the benefits of sharing educational content to establish thought leadership.
Here are a few examples of educational social media content that you can create to engage and educate your audience:
💡Here, you can share longer videos. Especially on platforms like YouTube and Facebook. In fact, 93% of viewers on YouTube say they use it mainly for educational purposes, and the average user spends at least 29 minutes and 37 seconds per visit.
Your viewers also want to see more live videos from your brand. A survey by Livestream and New York Magazine reported that 80 percent of people will prefer to watch a live video from a brand than read a blog.
The thing key is to provide valuable information, spark curiosity and make it engaging for your audience. Mix and match these content ideas based on your expertise and the preferences of your target audience.
Sharing behind-the-scenes content can humanize your brand and foster a genuine connection with your audience.
It gives your audience a glimpse into the inner workings of your brand. By showing the real people and processes behind what you do, you create transparency and build trust with your audience. They get to see the human side of your brand, which can be incredibly powerful.
Whether it's a team brainstorming session, a sneak peek at product development, or even the fun and light-hearted moments in your workspace, you allow your audience to relate to you on a more personal level. It humanizes your brand and makes it easier for people to connect with you emotionally.
Behind-the-scenes content also provides an opportunity to tell compelling stories. You can share the challenges, triumphs, and lessons learned along the way. Storytelling is a powerful way to engage your audience, captivate their attention, and leave a lasting impression.
Another great time to share behind-the-scenes content is before product launches, events, or initiatives. It allows you to build anticipation and excitement by giving your audience a sneak peek into what’s coming.
Remember, behind-the-scenes content doesn't have to be overly produced or perfect. The idea is to show the real and unfiltered side of your brand, while still maintaining professionalism. It's about being authentic and allowing your audience to have a deeper connection with you.
User-generated content refers to any content created and shared by your audience or customers. It plays a significant role in building trust and fostering a sense of community, and here's why:
By actively encouraging and promoting UGC, you make your audience an integral part of your brand's story and journey.
Here are some examples of user-generated content that can help build trust and foster a sense of community:
In this example, Lululemon shares a carousel image of their followers wearing their clothes. Their followers can see how the outfits will look like on regular people in everyday lighting.
https://www.instagram.com/p/CVV-q-PvOGx/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==
Repost or share these posts on your own social media channels. Remember, when featuring user-generated content, always seek permission from the content creators and give proper credit. This not only respects their rights but also encourages others to contribute. By showcasing the voices and experiences of your audience, you'll not only build trust but also create a vibrant and engaged community around your brand.
Contests and challenges are like magnets for participation and engagement! They provide a clear incentive for your audience to get involved. Whether it's a chance to win a prize, gain recognition, or showcase their skills, people are motivated to participate when there's something valuable or rewarding at stake.
When used right, contests and challenges create a sense of excitement and anticipation. They generate a buzz around your brand as people discuss, share, and participate. This heightened energy helps increase brand visibility and attract new audiences who are intrigued by the contest or challenge.
Not only that, well-designed contests and challenges have the potential to go viral. 94.46% of the time, participants will share the promotion immediately after registering. When participants share their entries or encourage others to join in, it can create a snowball effect, reaching a wider audience and boosting engagement. The viral nature of these campaigns can significantly amplify your brand's exposure.
Planning and executing effective contests and challenges requires careful thought and a strategic approach. Here are some techniques to help you plan and execute them successfully:
By employing these techniques, you can plan and execute contests and challenges that capture the attention, engagement, and enthusiasm of your audience, while achieving your desired goals.
Experimentation, consistency, and understanding your audience's preferences are like the power trio of social media content creation. Let's break them down one by one, shall we?
First up, experimentation! Think of social media as your personal laboratory of engagement. Trying out different types of content, formats, and strategies allows you to discover what works best for your audience. Whether it's witty captions, captivating visuals, or interactive polls, push the boundaries and see what resonates. Just remember, even Thomas Edison didn't invent the light bulb on his first attempt, so don't be discouraged if some experiments fail. Learn and iterate!
Next, we have consistency. Imagine if your favorite TV show had episodes airing at random times or if your favorite author published books sporadically. It wouldn't be the same, would it? Consistency builds trust and expectation. Establish a routine for sharing your content that aligns with your audience's habits. Whether it's daily posts, weekly updates, or monthly newsletters, be reliable and show up consistently. Don't make your audience play hide-and-seek with your content.
Some articles to help with that:
Finally, understanding your audience's preferences is like the secret sauce of social media success. Every audience is unique, so take time to get to know your followers. Dive into analytics, engage with comments and direct messages, and conduct surveys to uncover what makes them tick. Do they prefer bite-sized videos or long-form blog posts? Are they into memes or inspirational quotes? Tailor your content to their tastes and interests.
Combine these three elements, and you'll create a social media strategy that works. Experiment, be consistent, and understand your audience's preferences. Just remember, it's not a one-size-fits-all formula. Embrace the journey, be open to learning, and enjoy the process. May your content spread like wildfire!
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