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May 11, 2022

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07 MIN.

11 Social Media Benefits of Blogging You Should Know About

It can be hard to keep up with the trends and keep pace with the amount of content needed to meet your social media goals. Blogging can help ease that pressure.

Karli Jaenike

Karli Jaenike

11 Social Media Benefits of Blogging You Should Know About

Social media is a powerful tool for building an online presence. But sometimes, it's hard to keep up with the latest trends and keep pace with the amount of content needed to meet your social media strategy goals. 

Blogging can be one way to ease that pressure. It’s one of the most popular ways to maintain a social media presence. With blogging, brands or individuals can share their knowledge, expertise, and opinion in a way that resonates with their audience. As a result, it can help them build relationships with their customers or followers, increase brand awareness, and drive traffic to their website.

Here are 11 of the top benefits of blogging for social media that you should know about and incorporate into your own marketing strategy.

Blogging Helps You Establish Yourself As An Expert

When you share your blog on social media, you’re sharing your knowledge and expertise with your followers. As people learn about the depth of your knowledge, you can gradually become a go-to source for information and advice and establish yourself as an expert in your field.

In this way, sharing blogs on social media can help build trust and credibility with your audience. When people know that they can rely on you for accurate information, they are more likely to become loyal followers and customers.

For example, Niel Patel, founder of Crazy Egg, has built a reputation as an expert on all things SEO. He shares his insight and knowledge through blogging and shares them on multiple social media platforms, which has helped him gain a following of over one million. People see him as an expert in his field and trust his advice. 

Increase Your Followers And Reach

When you share your blog on social media, you open up the opportunity to reach a larger audience. If your content is valuable, the probability of your followers sharing it with their connections is high. As you improve the quality of your content, you will see an increase in the number of shares you get. With each share, your content can reach even more people, helping you build a larger audience.

Brian Dean, the founder of Backlinko, is known for the high-quality educational content on his website. His blog posts and videos are regularly shared on social media, which has helped him build a following of over 120K on Twitter alone.

It's not just about getting as many followers as possible. It's also important to focus on building relationships with your followers and providing them with valuable content that can help them. 

The benefits of blogging lie in quality content, which sets successful brands apart from those who just publish content for its sake. Successful brands or bloggers take the time to connect with their followers and provide them with valuable information that they will want to share.

Readers Can Share Best Parts of Your Posts

When someone reads your blog post and finds something of value, they will want to share it with their friends and followers on social media. Making sure that your readers can easily share your posts on social media can help you reach a larger audience and grow your following.

One way to ensure smooth sharing is to include social media sharing buttons or share boxes in your blogs, allowing people to share the posts with just a few clicks. You can also use social media plugins to embed your social media feeds on your website so that the readers can easily click through and follow you on their favorite social media platforms.

The social media analytics and management platform, Iconosquare, does a great job of including social media sharing buttons on its blog posts. As you can see in the screenshot below, readers can share the post on Twitter, Facebook, LinkedIn, WhatsApp, and Messenger.

Create Buzz By Involving Audience and Influencers

When you share your blog post on social media, you allow your audience to provide feedback about the topic. Their comments can help you understand what people are interested in and what they want to know about more. It can also help you determine which topics are worth writing about.

Similarly, before you write on a specific topic, you can ask the opinion of your followers and the influencers you follow on the topic. This way, you can create a buzz for your blog post before it’s even written. When you share this blog post finally, it’s sure to get more shares and mentions as people will feel invested in it. 

For example, Iconosquare used Instagram's polls to ask its followers about the most popular Instagram filter. Based on the responses, they are more likely to engage their audience with a blog post curated around that topic or they can also enhance their product.

Build Connection With The Audience

When you blog and share your content on social media, you have the opportunity to build a connection with your audience. By providing valuable content that helps them solve a problem or learn something new, you can become a part of their success.

Your blog can tell your audience about the true purpose behind your brand. You can share your convictions behind your business, and this authenticity is crucial to building a relationship with your audience. When people feel like they can connect with you genuinely and deeply, they are more likely to stick around and support your business. 

Zapier is a company that provides software to help businesses automate their workflows. They blog and share their content on social media to connect with their audience. By providing valuable content, they have built a strong relationship with their followers.

Personal Branding

Blogging is also a great way to build your personal brand. By sharing your unique perspective, you can attract the attention of people whose thoughts and ideas resonate with you. They can benefit from your expertise and enjoy sharing your content. When you share your thoughts and ideas in a blog post, you are putting yourself out there for the world to see.

Tim Ferriss is a well-known author, speaker, and investor. He has built his personal brand by sharing his ideas and thoughts on his blog. This authenticity has helped him attract the attention of like-minded people from all over the world and grow his career. His unique approach is an asset that he shares with followers. 

Promote Your Products Or Services

If you have products or services to promote, then blogging is a great way to do it. It can be an excellent way to attract the attention of potential customers and get them interested in what you have to offer. By creating helpful and informative content, you can showcase your offerings in a positive light. 

When your followers see that you’re knowledgeable about your niche, they begin to trust that your products and services will help them as promised. 

Helium 10 is a software company that provides tools for Amazon sellers. They use their blog to promote their products and services. By creating helpful content, they are able to attract attention from potential customers and get them interested in what they have to offer.

Get Immediate Feedback On Your Offerings

When you blog and share your content on social media, you get immediate feedback from the audience. This is a great way to find out what people think of your brand or the stance you’ve taken in your blog. You can use this feedback to make changes in your vision and even your offerings. You can create a product that people will love by listening to what the audience has to say.

For example, let’s say you have an idea for a new product and share blog posts to gauge the interest of your audience. By reading the comments and feedback from your audience, you can get an idea of whether your audience will genuinely welcome this product or not. This can help you think of some features to add that you may not have thought of earlier.

The more you understand the needs of your audience, the better your chances of creating products and services that they will love. 

Convert Your Followers To Email List Subscribers

You can also convert your followers into email list subscribers by sharing your blogs. You can do this by including a call-to-action (CTA) at the end of each blog post or sharing nuggets of wisdom from gated content. When people share their contact details to access the content, you will have the opportunity to engage them via email even when they leave your website.

For example, let’s say you have a blog post about how to start a business. At the end of the post, you can include a CTA that encourages people to subscribe to your email list for more information, an excellent way to convert your followers into email list subscribers. You can start sending them weekly newsletters with your new posts. Make sure you use great subject lines and make the email easy to scan so that your subscribers get excited to open it

Use Keywords As Hashtags For Greater Visibility

Blogs are typically created around a set of keywords. You can use these keywords as hashtags while sharing your blog posts. By using hashtags, you can ensure that your content is seen by people searching for that particular keyword. This practice can help you attract new readers and followers. It can be a great way to increase your visibility on social media.

Wise App is an edtech startup focused on online teaching. They use the hashtag #onlineclasses, #elearning, #onlinestudy, etc., on Instagram to increase their visibility. Using this hashtag, they can reach a larger section of their target audience interested in edtech.

11. Identify Your Best Performing Content

Social media can help identify your best-performing content, the ones resonating with your audience the most. You can do this by using social media analytics tools and seeing engagements for each post. This data can help you determine which posts are doing well and which ones need more work.

For example, let’s say you have a blog post doing really well on social media. You can create more content on this particular topic and explore the idea further. You can reuse content from this blog post to create images, slideshows, videos, and whatnot. Since people are interested in this topic, perhaps you could create an in-depth guide as gated content. Depending on the social media analytics stats, boosting the post for greater reach may also make sense. 

The benefits of blogging for social media are unlimited. There are so many ways blogging and social media content intersect and boost your visibility and reach. Blogs can help you attract new readers and followers, build trust with your audience and convert your followers into subscribers or customers.

the writer
Karli Jaenike

Karli Jaenike

Contributor @iconosquare

Karli is a content marketer and founder of content marketing and SEO collective Wild Idea. With over She’s worked with brands across many industries to grow organic traffic and reach new audiences.

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