Building your personal brand is not easy. It’s an ongoing process that needs constant improvement and adjustment - Here is our guide.
In the age of social media and digital marketing establishing your unique identity has become crucial. No matter what profession you’re in, to achieve success, you need to create a lasting impression in the minds of your followers.
Personal branding plays a huge role in this aspect. So what exactly is personal branding? Personal branding is the practice of creating a unique identity for yourself. The idea is to shape the way you present yourself in digital media.
In doing so, your ultimate aim should be to create a strong and positive impression on your followers. There are various ways of doing it.
For example, you can showcase your expertise by posting high-quality content. This can be written content, video content, or even podcasts for that matter. But to understand if you’re going in the right direction, you need to measure the success of these efforts.
That’s where metrics come in. By measuring the key metrics, you can better analyze your performance and see if it aligns with your goals. This will help you understand whether you’re on the right track to achieve your established goals.
Furthermore, tracking metrics can help you make data-driven decisions based on quantifiable data. This, in turn, will reduce guesswork and make your branding efforts more successful.
Another benefit of tracking metrics is that it establishes accountability. It helps you understand what needs to be done to achieve your goals.
Hence, you can allocate your resources more effectively and delegate the tasks more thoughtfully. This helps your employees understand the expectations and motivates them to work more efficiently.
However, the problem is that many marketers and entrepreneurs struggle to identify which metrics to track. If you’re one of them, then worry no more. In this post, we’ll discuss 4 important metrics that will help you measure your personal branding success.
Let’s look at the 4 metrics that will help you understand how successful your personal branding efforts are.
The first metric that can help you measure your personal branding success is your online presence. Having a strong online presence helps you become visible to a wider audience.
This ensures that you’re easily discoverable by potential clients, employers, and collaborators. Besides, it can help build trust and add to your credibility as well. Your online presence can be divided into 3 different sections as follows.
If you’re trying to create a personal brand, you need to be easily discoverable on Google. To know if you appear on Google search, conduct a quick search of your name.
Ideally, the results should display your professional profiles, like your LinkedIn profile for example. If you have a website, it should be prominently displayed too.
Your website traffic is another major metric that can tell you how successful your branding efforts are. If your website traffic is high, it indicates that people are finding you online and are genuinely interested in your brand. This means that your efforts are driving the desired results.
A very easy way to track this metric is to use Google Analytics. If you have a WordPress website, you can install the Google Analytics plugin and monitor your traffic right from your dashboard.
It will help you track several important details like the number of page views you’ve got, the average session duration, where this traffic is coming from, and more.
Another important metric to measure your personal branding success is your social media followers. A strong brand will always have a solid fan base with great engagement.
If your follower base and engagement rates are showing an upward curve, it clearly indicates that people like your content and enjoy engaging with it. Keep an eye on these two important metrics.
Iconosquare helps social media managers and digital marketers follow and study your follower base on social media. You too can use it to track this important metric.
The second crucial metric to measure your personal branding efforts is engagement. Just like your online presence, your engagement too, can be divided into 3 sections.
If you have a blog section on your website, it’s a great place to start tracking your engagement. People show their love for your content through comments and shares.
If your audience finds your content helpful, they will definitely engage with it in your comments section. Some might even share it with their friends and followers. So keep an eye on the number of comments and shares you’re getting. The higher the numbers are, the better it is for you.
Just like your readers engage with your blog posts, they do so with your social media content too. You may not always attract positive comments. And that’s okay. If people are commenting on your posts, it means that they are engaging with them.
The same happens with likes and shares. Having more comments, likes and shares will help you increase your reach and boost your impressions. The more reach you’ll have, the more awareness you can create. This will further improve your branding efforts.
Iconosquare provides mentions and comments management directly on its all-in-one. So if you want to track these metrics, you should definitely use Iconosquare.
Your personal branding efforts are often centered around achieving a specific goal. This can be to gain a new client, secure a speaking event, increase your email subscribers, etc.
People will convert only if they are convinced that your business or service can help them solve a problem, ease pain, or make their lives easier. So your conversion rates can be a clear indication of how good your personal branding efforts are.
Your conversions come under two different sections.
Your leads are interested users who have the potential to convert into a customer. These are users who engage with your marketing message and provide you with their contact details.
When they do that, it clearly shows that they resonate with your message, and based on that they are taking action. So if the list of leads generated is a long one, it shows that your branding efforts are working.
So make sure to closely track the number of leads you have generated within a specific time.
Conversion rate is another major metric that can tell you how successful your personal branding efforts are. Conversion doesn’t simply mean making a sale.
Based on your goal, it can be anything from growing your social media followers to increasing your email list, etc.
If your conversion rates are high, it means that your branding strategy is in the right direction. By tracking this metric you can easily identify what’s working for you and what’s not.
Based on that you can make more informed decisions about how to make your branding strategy even more effective.
Another major metric to track, to measure your personal branding success is your reach and impressions. This again can be divided into several sections, and we’ll focus on four of them in this post.
Webinar signups are a valuable metric for businesses to measure their personal branding success. A high number of signups on any webinar formats — whether live, pre-recorded or automated webinar — from high-quality leads indicates the great success of the brand.
While live webinars have historically been more popular, certain automated webinars now support real-time chatting while being more accessible to attendees and scalable for hosts. This makes automated webinars ideal for expanding reach, generating leads, and boosting sales.
However, always ensure that the webinar aligns with your personal brand and expertise.
You should also regularly check the number of signups, audience demographics, and attendees’ engagement so that you can have an overview of how your personal branding efforts are resonating with your target audience.
Email open rates are one of the major metrics that you should track to understand your reach and impressions. This will help you understand how many users have opened your email and engaged with it.
If the open rate is high, it means that your message has been effectively delivered to your audience. It also suggests that your audience is able to resonate with your subject line. So they have clicked on it to further explore your content.
This is a very strong indicator of how effective your branding efforts have been.
Another key metric that helps you track your branding efforts is your social media post’s reach and impressions. Reach suggests the number of users who see your content. Impressions, on the other hand, suggest the number of views your content has received.
Both these metrics are important to understand the impact your content has created. If your reach and impression are high, it means that people are finding your content valuable and interesting.
When this happens, people start interacting with your content. This increases your reach and the number of impressions you get.
With Iconosquare, you can easily track your reach and impressions to understand how well your social posts are doing.
Tracking your client inquiries is yet another powerful way of identifying how successful your branding efforts are. Users reach out to you only when they find your personal brand and messages aligning with their needs and requirements.
Effective personal branding campaigns can generate significant interest and client inquiries. If you see an increase in the number of clients contacting you, this is a strong indication that your personal branding efforts are successful.
Building your personal brand is not easy. It’s an ongoing process that needs constant improvement and adjustment.
Doing this becomes much more effective when you track certain metrics. It helps you understand where to adjust your strategies and how to implement them for the best results.
The above metrics are some of the most powerful metrics that can help you assess your performance and measure your branding efforts. So, do try them out and let us know the results. We are eager to hear from you.
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Every week, Emily interviews top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.Listen to esm2