5 ChatGPT prompts to help you create great social media content

If you’re a social media freelancer juggling multiple clients, campaigns, and tasks, I’ve got great news.

‍

AI chatbot ChatGPT is about to make your life so much easier.

‍

Tools like this can lighten some of the load by speeding up inefficient processes and providing a spark of creativity when you need it most.

‍

But only with the right prompts — clear and specific instructions that include information about your brand, your tone of voice and/or your ideal customer.

‍

The great thing about a tool like ChatGPT is that you can go backwards and forwards, reviewing the responses and refining the prompt until you get the content you need.

‍

But today, you don’t need to worry about that. I’ve done (most of!) the hard work for you.

‍

Let’s take a look at 5 ChatGPT prompts to help you create great social media content. 

Prompt 1: Topics

‍

Act as a <niche specialist> and create 5 Instagram post ideas. The format can be Reel, photo or carousel post. Topics can include personal, educational, inspiring, and promotional.

‍

We’ve talked before about the importance of content diversity on Instagram. Without this, it’s very hard to leverage the platform to book more clients and make more sales.

‍

The prompt above will help you (or your client) get there much faster by providing at least a week’s worth of content ideas that connect, teach, motivate and sell.

‍

Here’s a reminder about the purpose of each type of post:

‍

• Personal posts are incredibly powerful at putting a face to an Instagram account and building 1:1 relationships with people.
• Educational content helps move an audience from follower to fan. Providing value and giving people a takeaway is a surefire way to move them further down the sales funnel and closer to buying or inquiring.
• Inspiring content performs very well for industries including travel, food, fitness, interiors and fashion, and tends to be the content that gets saved and shared the most.
• Promotional posts are necessary if you want to use Instagram to grow your business… People need reminding regularly of your (or your client’s) availability/services.

‍

I used the prompt above imagining that I was a couture fashion designer and this is what ChatGPT responded with:

‍

‍

💡Pro tip: The key with ChatGPT is to refine your prompt until you get what you need. That might involve a few back-and-forths with the tool giving it specific instructions about what to include or exclude, or pasting in some brand copy that it can emulate.

Prompt 2: Hooks

Act as a <niche specialist> and create a list of 10 engaging hooks for social media content. These hooks should be 10 words or less and should start with a number or words like 'why', 'how' or 'this'.

Hooks are so, so important. You can have the best piece of content in the world but if it doesn’t have a good hook, it’s very unlikely to perform well. 

Don’t let that happen to you! 

Give your caption, TikTok, Reel, email, LinkedIn post, blog article the best chance of success with the help of ChatGPT.

Here’s what happened when I asked the tool to act as a ‘dog trainer’.

Not only are these great hooks but they’re also providing lots of original content ideas for the future.

Prompt 3: Video ideas

Act as an <niche specialist> and give me 5 easy video ideas that I could create for TikTok.

We’ve all been there.

You’re sitting at your computer with a thousand tabs open while you scroll TikTok looking for content inspiration for your client.

Their content calendar was due yesterday and you’re all out of creative ideas.

This prompt is a great way to overcome that block. 

Here’s what it came back with when I asked for ideas for an interior designer.

Now depending on the client, some of these video ideas may not be possible.

For example, you might not be able to capture a room transformation timelapse for several more weeks until the project is finished. 

In that case, I would ask ChatGPT for an additional 5 ideas or I would give it more specific instructions about the kind of ideas to exclude. 

Prompt 4: Captions

Rewrite this caption so that it is longer and begins with a short hook (less than 10 words) to capture people's attention. The caption should have short sentences and have a clear purpose. It should provide education, inspiration, or connection. It should be at least 10 sentences long so that it doesn't feel superficial to read. It should end with a clear call-to-action: [insert caption here].

This is the caption I asked ChatGPT to rewrite:

“Inspiration is all around us and it came in abundance on this Spanish Villa project. The local artwork and traditional ceramics of the area fed our creative direction on this kitchen we re-designed, drawing on the warmth of the wood tones and brass trimmings to compliment the vivid main colour of the cabinetry.​​​​​​​​​”

This ChatGPT prompt is great for editing content.

You might need to use this for content your client creates, your associate creates, or you create (during a first draft).

Just take the un-edited copy and add it onto the end of the prompt. You could even add further instructions about the desired tone or structure of the caption.

Here’s what ChatGPT came back with:

In its response, ChatGPT has elaborated on the original details to create a more detailed and engaging caption than the first.

Some of this information may not be completely correct of course, but it’s a solid caption to make minor refinements to before sharing with the client. 

💡 Iconosquare’s AI caption generator will generate engaging captions (for LinkedIn, Twitter, and Instagram) that are relevant to whichever brand you’re working on, whether you’re short of time or in need of a creative boost!

Prompt 5: TikTok/Reel script

Create a 15-second TikTok script that is funny, creative and talks about how to get started as a <niche specialist>. Mention [X, Y and Z].

This prompt is great to use for your own social media content as well as your clients.

For example:

Create a 15-second TikTok script that is funny, creative and talks about how to get started as a freelance social media manager. Mention asking for referrals, getting an accountant, and sharing testimonials.

This is what ChatGPT responded with:

The great thing about this prompt is that you can tailor it to your brand personality and tone of voice. It doesn’t have to be funny and creative, it can be serious or even sarcastic.

Look at what happened when I tweaked the prompt to be created in the style of Don Draper from Mad Men: 

If you have a distinct style of content on Instagram or TikTok, this approach will work really well.

You don’t have to use the stage directions and props that ChatGPT suggests, but it’s a good way to spark inspiration and get your creative juices flowing!

Are you ready to use ChatGPT?

Now it’s your turn!

Go forth and use these prompts to create some amazing social media content for yourself or your clients.

Don’t forget to tweak the prompts to suit you and go back and forth with ChatGPT until you get the output you need.

‍