Facebook has the power to make or break your business, especially if you want to acquire new customers through online channels.
Maximizing social media engagement is vital for any company, especially brands that draw most or all of their business from online customers. Out of all the social media platforms, Facebook is arguably the most important. As the first major social media network, Facebook has the power to make or break your business, especially if you want to acquire new customers through online channels.
Fortunately, there are lots of ways in which you can increase Facebook engagement for your brand. Let’s take a look at seven tips and strategies in detail.
Whether you’ve just started your company and have a small following on your Facebook page or you’re an established brand, Facebook engagement can drive traffic to and around your business website.
Imagine a target audience member for your brand or industry. They hear about your company, so they decide to check out your Facebook business page. If they have a good experience, they’ll be more likely to click on your business website and check out some products.
Similarly, imagine a customer who makes a purchase but has a question about the product’s operation or safety features. Your Facebook business page is a perfect channel for them to ask questions, provided that it is staffed by at least one social media or marketing manager.
In other words, Facebook engagement gives your brand another way to reach out and interact with your customers and another avenue for your customers to interact with your brand. This can boost:
From taking advantage of user-generated content to posting only high-quality photos, here are seven strategies for boosting engagement on Facebook.
For starters, you should try to post new content on Facebook at the right time. This can vary from brand to brand and industry to industry. Generally, however, the best time to post new content on Facebook is on weekday evenings and weekends. That’s when most people have enough time to surf the internet and check out the Facebook pages of their favorite businesses.
If you post Facebook content at the right time, your target audience members will be more likely to see it when it is “fresh.” Perhaps more importantly, those same target customers will be more likely to see that content before it gets subsumed or overwhelmed by the constant flux of new content on Facebook.
Social media algorithms move and evolve constantly, so you have to post content regularly as well. But it’s much more important to post your content strategically and at the perfect time. Take a look at your user engagement data on your Facebook business page and find out when most people make comments or view your page to determine the best posting times.
Alternatively, you can try live posting, in which your social media manager posts in direct response to customer questions or concerns. This can be a great way to drive engagement and an ongoing conversation with your target audience members.
For example, if you are announcing a new product that you want to hit major sales numbers right out of the gate, consider live posting techniques, such as:
You can also live stream posts using Facebook’s interface. This can be a great way to market to and interact with your target audience members, especially if you’re already active on platforms like Instagram.
Naturally, every post you put up on Facebook and other social media platforms needs to look great. With that in mind, make sure that you take top-tier photos for every post.
If you don’t know how to do this, hire a photographer or take some beginning photography classes. Regardless, improving the quality of your photos will make each post really pop as soon as you put them on your business page.
UGC or user-generated content is also important. This is content like user testimonial videos or reviews, which you can post to support your brand and its products. Any content that your users make can be leveraged for your social media marketing goals.
It’s also important to use UGC since most online shoppers think of user-generated content as inherently more authentic or trustworthy than traditional advertisements. Use user-generated content to draw people to your brand and build their trust in your company.
From time to time, one of your posts or content pieces will really take off. But don’t think that it can only work for your brand once! In fact, the top pieces of content you create can and should be used to boost Facebook engagement.
Repost or recycle them into “roundup” social media posts highlighting the best content of the year. This gives you another way to introduce people to your best content if they haven’t read it before, plus it allows people who have seen the content to refresh their memory.
Whatever you do, try to stay away from using engagement bait. These are posts that say things like, “don’t forget to like and subscribe!” to viewers or readers. Not only will you get penalized by the Facebook algorithm for using engagement bait posts, but your users will want to engage with your page less frequently since they will see your brand as “fake.”
Lastly, don’t forget to reference your company’s Facebook business page on other hubs and platforms. For instance, if you market on Instagram, try to direct traffic to your Facebook page and vice versa.
Use your Facebook page as a customer service center, reference that on your brand website. That way, anyone who makes a purchase from your online store knows that they need to go to Facebook if they want to ask a question or inquire about things like returns.
The more you reference Facebook elsewhere, the more traffic you will get from all your company’s visitors, regardless of where they came from.
Leveraging these strategies and tips together will help you boost and maximize Facebook engagement. Your target audience members will discover your brand’s Facebook business page, interact with your social media manager, and recommend your brand to their friends and followers on Facebook. Keep these tips in mind when drafting your new social media marketing strategy, and you’re sure to see excellent results in no time!
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Every week, Emily interviews top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.Listen to esm2