TikTok for Brands

July 22, 2022

Last update


07 MIN.

How to Get More Followers on TikTok

You feel like you haven't the amount of followers you deserve on TikTok? The answer is right here!



How to Get More Followers on TikTok

Looking for ways to get more followers on TikTok?

Look no further. In this article, we will see effective strategies you can use to get more TikTok followers.

To take full advantage of TikTok, you need a robust TikTok presence. The larger your audience, the more opportunities you will get to increase brand awareness and engage your potential customers.

The days of using fake followers and bots are over. You need real TikTok followers that will engage with your brand and eventually buy your products or services. It’s time you learn strategies that will help you gain real, organic followers on TikTok.

Let’s get started.

Create content for your target audience

One way to get more followers on TikTok is by creating awesome content that resonates with your target audience.

Creating great content takes time. So you should not waste precious time creating content that your target audience won’t engage with.

Your goal should not just be to gain millions of followers. Your goal should be attracting the right followers for your brand. This means that you will attract followers that will:

  • Connect and engage with your TikTok content
  • Be interested in any product or service you offer
  • Buy your product because they love your content

You need followers that will regularly engage with your content. The more engagement you receive, the more likely you will be to appear on the “For You” page. Appearing on the For You page will help boost your content visibility. The more TikTok users that see your videos, the more followers you get.

There are millions of users on TikTok. How, then, can you define your target audience?

How to define your TikTok target audience

Defining your target audience isn’t a difficult task. Ask the following questions to help you get started:

What product or service do you plan on selling?

If you plan on monetizing your TikTok account now or later in the future, the content you post should be related to that purpose. Create amazing videos that will promote your business goals.

For example, Gymshark a fitness clothing and accessories brand, creates content for their target audience – fitness enthusiasts. They create workout videos, fitness tips, and workout challenges for individuals who want to stay fit and healthy.

How to define your TikTok target audience

They found their niche audience and so far, it’s been working great for them. They just clocked 2 million followers on TikTok.

What kind of content do my Instagram followers love on TikTok?

Most of your Instagram followers are also on TikTok. Simply ask them the kind of content they will like to see from you on TikTok. This will give you a good idea of the kind of content you should create. You can use your Instagram Stories to ask questions or run a poll.

Who are my competitors?

If you are just starting out and don’t know what your target audience will love, look at the kind of content your competitors are creating. Try searching for keywords or hashtags related to your niche. This will help you develop ideas on the kind of content to create.

When you create relevant content for your target audience, you will receive more engagement. TikTok’s algorithm favors videos with high engagement and will boost your post visibility. As more people get to see your videos, the more followers you get.

Follow the latest TikTok trends

TikTok is built for trends. From challenges to dance videos, there is always something new trending on the platform. If you are interested in growing your TikTok followers, participate in the latest TikTok trends.

Participating in the latest trends increases the chances of TikTok users finding your videos. If you are lucky, the video can go viral. A single viral video can get you thousands of followers.

Tip: When you jump on a trend, ensure that your video stands out from the crowd. Create videos that will attract people’s attention. Be fun and creative. This will definitely help you get more followers.

Here are some ways you can find out the latest trends on TikTok:

  • Scroll through the “For You” page to see what other people are sharing. This will give you a good idea of what is trending on the platform.
  • Check out the trending hashtags and challenges on the Discover page.
Follow the latest TikTok trends

When it comes to hashtags and challenges, it’s best practice to choose the ones that align with your brand. Challenges and hashtags are some of the most effective ways to increase your visibility.

  • Check out the trending songs on the platform. When TikTok users find a song they like, they will want to see what other videos were created using that song. If you create a video using a popular song, you will increase the chances of your video getting seen.

Here is how you can find the trending songs on TikTok:

First, click on the Create button on the homepage.

click on the Create button on the homepage

Next, click on the Sounds button.

click on the Sounds button

After clicking on the Sounds button, you will be taken to a page where you can see all the trending songs on the platform.

clicking on the Sounds button

Use the right hashtags in your captions

Just like all other popular social media platforms, adding hashtags in your post captions will help increase your video’s discoverability.

Use the right hashtags in your captions

Adding hashtags in your caption will increase the chances of your video showing up in the For You page. When users search for that hashtag, they can also find your video.

You can either use general hashtags like #Fyp or #ForYou, or content-specific hashtags like #makeuptutorials.

It’s best practice to use hashtags that are specific to your content. General hashtags are saturated, making it difficult for your videos to feature at the top of the For You page. More specific hashtags that are related to your content will make it easier for users to find your videos.

So if you create videos related to the beauty and makeup niche, you can add specific hashtags like #makeuptutorials and #makeuphacks in your captions.

Posts videos at the right time

If you want to increase the number of interactions on your videos and eventually the number of followers you have, post content when your audience is most active.

You will receive more likes, comments, and shares when you upload videos during peak times.

While you will find several articles online that provide benchmarks on the best times to post on different social media platforms, I have come to realize that it isn’t one-size-fits-all. It is best for you to perform your own research. Use several weeks to experiment on different post times and track when you have the highest engagement.

If you use a TikTok Pro account, you get access to detailed analytics. In the analytics dashboard, you will find the hours and days when your followers are most active.

Posts videos at the right time

Note: TikTok displays analytic data in the UTC timezone. To find out when your audience is most active in their location, you will need to convert the time zones.

Cross-promote your TikTok content on other social media platforms

After uploading your video on TikTok, also promote it on other social media platforms.

Cross-promoting your TikTok content on social media channels like Instagram will help drive traffic to your TikTok account, boost your video views, and most importantly increase your followers.

The best part is that TikTok makes it very easy for you to download your videos straight to your camera roll.

To save a published video, tap on the share button and click Save video.

Cross-promote your TikTok content on other social media platforms

Tip: Since TikTok videos are short, upload them as stories on Instagram and Facebook. You can also create a compilation of your best TikTok videos and upload them to YouTube.

Since your goal is to get TikTok followers, always add a call to action at the end of your videos directing viewers to go follow your TikTok account.

Collaborate with TikTok influencers

As a brand, one of the most effective ways to grow your TikTok following is by collaborating with influencers.

TikTok influencers already have thousands of followers who engage with their content. Partnering with them will help you reach a larger audience.

Take for example Chipotle. To boost their brand’s presence on the app, they partnered with several influencers to create challenges. These challenges have gone viral with thousands of fans participating in it.

One of their most popular viral challenges is #guacdance.

Collaborate with TikTok influencers

The challenge already has 1.1 billion views. This strategy is working for Chipotle. As of the time of writing, they have 1.2 million followers on TikTok.

Tip: Don’t partner with an influencer just because they have a large number of followers. Find the best influencer to represent your brand. It’s best practice to choose influencers that are directly related to your niche or industry.

Also, look at the engagement rate of the influencer. Some influencers have huge followers but low engagement rates. The more engagement an influencer receives, the more attention your brand will get.

Working with influencers is one of the top marketing strategies on TikTok. Check out more TikTok marketing strategies you can try out today.

Use UGC to increase engagement

Hoping for more engagement and followers on TikTok? You can achieve both goals with a user-generated content (UGC) campaign on TikTok. UGC is content created by users.

On TikTok, UGC created by your audience will help build trust in your brand, increase the number of engagements you get, and ultimately, help you get more followers. Regardless of the number of followers you have, encourage them to share content related to your brand. And when they do, share it.

If you are a brand that sells physical products, reposting UGC is a great way to increase brand awareness and jumpstart engagement. For example, if you sell makeup products, ask users to create makeup tutorials using your products. You can then repost their videos on your account.

Tip: When you download the user’s video you want to share on your own profile, you don’t have to worry about encountering any issues with giving credit. TikTok automatically adds the content creator’s handle in any video that you download.

Here are some ways you can source user-generated contents for TikTok:

  • Start a hashtag trend: Encourage your followers to share content using a branded hashtag you have created. The advantage of using a hashtag is that you can easily track users’ submissions.
  • Use your bio: You can use your bio to encourage users to share a post related to your brand for a chance to get featured.

This is a good example from Instagram that you can replicate on TikTok.

Use UGC to increase engagement
  • Run a contest: A TikTok contest is a good way to encourage users to create content related to your brand. You can also ask users to follow you as a way of gaining entry into the contest. The key is to offer a prize that will entice them.

Engage with content that compliments your brand

A simple but effective way to grow your followers on TikTok is by engaging with other creators’ content that compliments your brand.

The main way you can engage with other user’s content on TikTok is through comments and likes on their videos.

You will get more followers when you engage in other people’s posts because your comments are seen by other users; which will lead them to check out your own profile and ultimately engage with your content. The key is to post creative comments that will attract the attention of other users.

Tip: To take full advantage of this strategy, comment on popular influencers’ videos. They usually have a large number of viewers and engagement. This will increase the chances of your comments getting seen by a lot of people.

When users check out your profile and like your content, they will follow you. So while you are busy commenting, also share awesome content on your profile. It is your content that will convince them to follow you.

Use a CTA at the end of your videos

Posting awesome content might not be enough to urge TikTok users to follow you.

Use a call-at-action at the end of your videos to push them in the right direction. You should also add a CTA in your post caption.

Using a CTA to directly ask viewers to follow you will increase the chances of them doing so. A simple “Follow us for more videos like this” will do the trick. You can input this as a simple text addition at the end of your video

Tip: You can also host a giveaway. To qualify for the prize, users will have to follow you.

In the example below, EOS took it a step further by asking participants to also tag their friends. This will help you increase brand awareness.

Use a CTA at the end of your videos

Try out TikTok ads

Brands looking for a fast way to increase their followers should consider using TikTok to boost awareness.

With TikTok ads, you can make sure that your content reaches the right audience, which will mean more engagement.

TikTok offers different advertising options you can choose from. To help you get started, we have written this in-depth guide to TikTok Ads.


In this article, we have seen 10 ways you can increase your followers on TikTok. These strategies will help you increase your brand’s awareness, boost engagement, and ultimately get more followers.

One thing to remember is that creativity is the most important factor on TikTok. If you want TikTok users to engage with you, create awesome content.

Like most social platforms, the TikTok algorithm rewards posts that have a lot of engagement. So the more engagement you receive, the better the chances of your videos getting featured on the “For You” page and getting seen by a ton of people.

the writer


Copywriter @Iconosquare

Hi! I'm Marvellous, huge fan of Iconosquare as a product, and determined to help experienced social media marketers thrive in the various aspects of their career.


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