6 Ways to Manage Instagram Link in Bio

Are you familiar with the Instagram Link in bio? If not, it’s time to catch up!

This single and clickable link you can find in your Instagram bio is essential, as it’s the only place that allows you to send your followers to other valuable content — it’d be a shame to miss so much potential traffic, wouldn’t it?

The question many social media managers face is: what link(s) should I add in your Instagram Bio?

Fortunately, this article will guide you through six effective ways to optimize your Instagram bio link.

Let’s dive in and explore how you can maximize this opportunity for traffic and engagement on Instagram!

What does Link in bio mean on Instagram​?

On Instagram, "link in bio" is your secret weapon for sharing more with your followers! It’s the only place where you can place a clickable URL in your profile.

This link is your gateway to direct people to your latest blog post, product launch, or any cool content you want to share. Since you can't use clickable links in regular posts, keeping your bio link fresh and relevant is key.

Many people use handy tools to bundle multiple links into one, making it super easy to share everything you love.

How to find link in bio on Instagram​?

Finding the link in someone's Instagram bio is super easy! Follow these simple steps:

• First, just open up the Instagram app on your phone or hop onto the website if you’re on a computer.
• Next, find the profile of the person, brand or creator you’re curious about. You can do this by tapping their username or searching for them in the search bar.
• Once you’re on their profile, you’ll see their bio right under their profile picture. This is where they might share a little about themselves and, of course, any links!
• If they’ve added a link or multiple ones, it’ll be right there in the bio. Sometimes it’s a direct URL, or they might use something like “Click here!” to guide you.
• If you see a link, just tap on it.

Why is adding a link to your Instagram bio important?

Obviously, if you only have a personal Instagram account, you probably don’t need a link in bio. 

But if you are on Instagram to promote your business — which I guess is the case since you’re reading this blog post 😉 —  and your goal is to drive traffic to your website, or any other content you produce, you should definitely use this link in your Instagram bio.

As explained above, if you add a link within an Instagram caption, your followers won’t be able to click on it. That’s why Instagram allows you to add links in your bio —  up to 5 — that can lead to any external website, providing you with potential business leads.

Don’t forget that your Instagram bio is the first thing people see on your account and that you have less than a second to make a great first impression. Make sure your Instagram bio is 100% well-equipped to convert visitors into followers and followers into business leads.

How to add link to Instagram Bio?

Adding a link to your Instagram bio takes just a few seconds and can significantly boost your engagement and drive traffic to your content. Follow these simple steps to make the most of this feature:

• Open the Instagram App on your mobile. Unfortunately, this action is not available on desktop.‍
• Head over to your profile by tapping the person icon in the bottom right-hand corner.
• Open your editing setting by tapping the “Edit Profile” button.

• Go to the "Links" tab.

• Click on "Add external link".

• Add the link and the title you want in the dedicated fields before saving.

And voilà, you’ve added your Instagram link in bio!

How to remove link from Instagram bio​?

• Once you're in the Links tab, instead of adding a new link, click on the link you want to delete.
• Click on the "Remove link" button, right under the URL and the title.
• Click on the "Confirm" button.

How to edit links in Instagram bio​?

• In the Link tab, click on the "..." button, at the top right corner.
• Click on "Reorder links". 
• You can now easily reorganize your list of links using drag and drop.
• Once you're happy with the order, click on the checkmark in the top right-hand corner of the screen.

Now that you know the basics, let’s dive into the different ways you can use your link in bio to give you the best chance to convert your followers into business leads and even better… into customers!

6 ways to use links in your Instagram bio

1. Use a link in bio tool to show off multiple links

First of all, what is a link in bio tool? A link in bio tool allows you to link to more pages and content via a unique URL that houses everything that you want to link to.

Ok, now, why should you consider using a link in bio tool?

As I mentioned before, Instagram only gives you the ability to add 5 links to your bio. It's already better than before, when you could only add one! But still, this can be challenging and frustrating for any marketing campaign or business in general.

Let’s imagine you want to promote an event, but also direct your followers to your new products on your website and to some new blog posts to encourage them to sign up to your newsletter. It can be difficult, right?

What's more, you can't stylize your links as you like, in your own image. And you can't simply edit your links from your computer - your cell phone is required (and that's not the easiest part).

Well, this is where link in bio tools will help you and why they are a must-have for every marketer and social media manager!

At Iconosquare, we ran into this exact problem a lot, so we went ahead and created our own link in bio tool: Omnilink — a free tool that allows you to create a unique landing page with multiple redirections using one unique link.

With Omnilink, you can display all the content you want to link to, using a unique URL — so you’ll no longer need to update your bio link — and a custom landing page, which allows you to keep your branding consistency on point.

2. Direct people to your website or a specific page

Directing visitors to a website is the most common tactic used by most companies.

However, depending on what your goal is, you can also direct your followers to a specific page on your website thanks to a link in your Instagram bio.

For example, if your goal is to increase sales, you’ll use your bio link to send your visitors to your products page, but if your goal is to get more partnerships perhaps you’ll consider adding a link to your partnership form.

GoPro knows that their community wants to see amazing photos taken with their cameras, but on top of that, they know that their followers want to buy those cameras. That’s why they made a smart move by adding a link to their bio that sends people to the product page of their latest Hero 8 GoPro with a special offer.

Before you just add the link to your website, don’t hesitate to dig into your website to see if there is a page that really serves your main goal that it makes sense to direct your followers to.

3. Promote a product launch

Are you launching a brand new product?

Similar to the previous section, you can make the most of your link in bio to promote a new product you’re launching.

It helps if you give a special offer to your Instagram followers, as this will encourage them to click through to your website, giving you a better chance of making a sale!

Gymshark does it very well — they’re currently promoting their new women Flex collection on Instagram and, in addition, they put the direct link on their link in bio to give their followers a quick way to access and discover — and especially to buy quickly!

4. Send people to your blog

I’m sure you’ve already seen “link in bio” mentioned at the end of an Instagram caption, right?

Most often, it directs followers to a specific blog post that a brand or business has published.

At Iconosquare, we do that A LOT! We share relevant and appealing caption and a image, and then at the end of the caption, we direct people to our bio to click the link and access the blog post.

It’s a really simple tactic to drive traffic to your blog and to your valuable content like ebooks, guides or case studies — even more, if one of your goals is to inform and educate your community about your industry specifics. It's all part of a quality Instagram content strategy!

The only drawback to this tactic is that you’ll have to change your Instagram bio link every time you promote a new blog post….oh wait… no, you don’t! Let’s circle back to the earlier section about link in bio tools and combine it with this method.

By using a link in bio tool, like Omnilink, you can simply add your blog posts link to your page and it will automatically update your Omnilink page and no need to update the link in your bio — time saver!

5. Send people to your Youtube channel

Another great way to use your link in bio is to send people to your Youtube channel.

Video content is more and more engaging and powerful. Research shows that in 2020, 92% of marketers say that video is an important part of their marketing strategy and consumers use video as an integral part of their journey with brands.

This is good news for the link in your Instagram bio, rather than sending your followers to your homepage (as mentioned before), why not create a short, attention-grabbing video about your company and direct them to it?

Use it as a presentation of your company: who you are, what you offer, what your values are — people are interested in finding out who you are to decide whether or not your brand is worth it, so show them!

Again, you can do all this via your Omnilink profile. Using the Youtube card, you can feature any Youtube video you want, add a description, and even add a subscribe button right there within your profile!

Video is an incredibly compelling way to promote your brand and help you achieve important goals — if you feel like it could be effective for your business and that it can meet the expectations of your audience, go for it!

6. Invite people to participate in contests or giveaways

People love to play, but mainly, people love to win! Fact.

Nowadays, it’s crucial to find new ways to grab your community’s attention with relevant and interactive content that will bring you the quantity (and quality) of leads you’ve been waiting for. Contests are a simple, inexpensive, and powerful way to get great marketing results.

From increasing your brand visibility to building an engaged community to creating truly engaging content, running contests and giveaways offers many benefits.

On Instagram, when you’re running a contest or giveaway you post an image or video to announce the start of the contest, the conditions of participation, and the prize, right?

Let me give you another idea: to increase the visibility of your contest or giveaway and drive more traffic to it and get more participants, you can also create a dedicated landing page and put the link in your Instagram bio — all you have to do is mention it on your contest post as you’d do with a blog post.

Once the contest or giveaway is over, make the job of the prize draw easier for yourself with our free Instagram Giveaway Picker!

‍🚀 To go further: How to Run a Social Media Contest: A Complete Guide

Conclusion

Your Instagram bio is an important place to generate interest for your brand, and your outbound link plays a big part in that. When well used, your link in bio can help you drive traffic, engagement, and even increase sales. There are so many ways to engage and retain your followers than just send them to your website so, don’t hesitate to get a little creative! The more effort you put in, the better results you’ll get.