January 19, 2022
Social media plays a vital role in increasing the reach and impact of your brand online, whether you are a freelancer, agency, or enterprise business.
Social media plays a vital role in increasing the reach and impact of your brand online. Whether you are a freelancer, agency, or enterprise business, it is important that you have a strong online presence on several social media platforms. With over 53% of the world's population on social media, an effective social media marketing strategy is a must.
It's one thing to run marketing campaigns, it's another to run effective campaigns that help you reach your business goals.
“No workman is complete without his tools”
This saying rings true for any brand or freelancer running social media campaigns. Social media tools make it easier to promote and manage your brand's presence across multiple social media platforms.
The problem is that there are a ton of tools out there. It can be overwhelming to choose which tool or tools to work it. In this article, we have taken care of the hard work for you. You will find a list of must-try social media tools for freelancers and businesses in 2021. The tools are divided into categories depending on your need.
Let's get started.
Iconosquare is a powerful social media management and analytics tool for Facebook, Instagram, and Twitter. The platform offers three main solutions; analytics, publishing, and monitoring.
The analytics feature offers in-depth insights into the performance of your social media strategy. You can analyze metrics such as average engagement rate per post, impressions, follower rate evolution, and reach. It also allows you to measure and understand mentions of your brand or profile on Instagram. You can track your competitor’s performance so you can benchmark it against your own. Other useful analytics features include hashtag tracking, knowing which links in your social media profile drives traffic to your website, and community analysis. You can manually export or schedule automated reports to your email.
The scheduling tool allows you to plan and publish all your social media content in one place. You can also cross-post content to multiple profiles; allowing you to save time. With the media library, you can store images in bulk using Dropbox or OneDrive.
The monitoring feature allows you to monitor mentions of your brand or profile on social media. This is a useful feature that allows you to listen and engage with your audience in real-time.
Iconosquare is suitable for freelancers, small businesses, enterprises, and agencies.
MavSocial is an easy-to-use social media management platform that allows you to automate and schedule posts, engage with your audience, and curate content. The platform offers Bitly integrations and UTM tracking so you can easily monitor campaigns in Google Analytics. Users can respond to all of their comments, mentions, online reviews, messages, and ad comments across all social media networks in one place. The platform also offers sentiment analysis to help you understand your customer's reactions to your brand.
A useful tool it comes with is the digital asset management feature. This feature allows you to manage all of your social media images and video files in a centralized digital library. MavSocial comes with a powerful image recognition tool that analyzes the size and dimensions of files. This will allow you to create great visual content for social media.
Post Planner is a cloud-based social media marketing tool that allows businesses to curate and schedule content to share on several social media channels. The tool allows you to find the best content for your industry. You can also choose from thousands of text quotes to inspire your followers. There is also a section where you can see the trending and popular topics in your industry. With their Business and Agency plan, you can create a team of collaborators. These team members will also be able to schedule posts.
Tailwind is an effective social media scheduling tool for Pinterest and Instagram. The platform allows you to optimize your Instagram marketing strategy by finding the optimal times to posts. It also offers 1-click hashtag suggestions to help you multiply your reach and boost engagement with recommended hashtags for every post. With Tailwind Create, you can transform your ideas and photos into personalized Pin designs.
Want to reach new audiences? You can find and join communities in over 4000 niches. In these communities, you will find an endless stream of content and ideas from other pinners.
Sprout Social offers powerful reporting and analytics tools to help you measure your performance across several social media networks. The platform comes with a suite of user-friendly, customizable reporting options so you can oversee all of your social media profiles in one location. You can also compare the performance of your social media strategy with your competitors.
Sprout Social allows you to perform analytics by networks. You can examine Facebook page impressions, view posts stats by Twitter profile, track Instagram Stories impact, use URL tracking to measure website traffic from Pinterest, and analyze audience growth across LinkedIn Company Pages. The tool offers in-depth keyword, hashtag, and trend reports so you can plan and analyze your social media campaigns.
TapInfluence makes it easy for brands to work with influencers. The analytics platform provides important metrics such as engagement rate, reach, and the potential price tag of any influencer. So if your agency or brand works with a ton of influencers, TapInfluence will help streamline the process. The platform integrates with Google Analytics as well as other major social platforms.
Users will also get access to campaign summaries. Here, you will see an overview of analytic metrics such as engagements, clicks, follower count, views, ROI, and total social value. You can also view the best performing creators and compare the performance of your campaign across different social media platforms. The campaign analytics can be easily downloaded as CSV files.
Hashtags play a key role in increasing your brand's reach and awareness. To use them effectively, hashtag analytics is necessary. This is where Keyhole comes into play.
Keyhole allows you to track and analyze hashtags across multiple social media platforms in a single dashboard. You can measure the impact of hashtags on your campaigns in real-time. With their machine-learning predictions feature, you can forecast whether you will reach campaign goals during the period of the campaign. If you forget to start a campaign with a tracker, you can still get the information you require by checking the historical data.
ShortStack is a customizable all-in-one contesting software. If you regularly run contests or giveaways, it is important that you have a dedicated tool for analyzing the performance of your campaigns.
With a tool like ShortStack, you can run contests from start to finish. The tool allows you to create interactive landing pages to host the contests, run the contests, send promotional emails, and then analyze the results. Using their real-time analytics feature, you can learn how people interact with your emails and landing pages. If you want in-depth insights, you can add tracking pixels from Facebook, Google Analytics, and Google Adwords.
If you are a freelancer or business that uses LinkedIn to share posts, then you should use SlideShare. SlideShare used to be a separate site, but it is now owned by LinkedIn. So when you add presentations to SlideShare, your posts are automatically synced to LinkedIn. You can share anything from presentations, eBooks, infographics, gifs, and more. Along with LinkedIn, you can also share your presentations on Facebook and Twitter. Using IFrame or WordPress shortcodes, you can embed your SlideShare presentation on your website.
If you want to take things a step further, add SlideSnack to the mix. SlideSnack is a tool that allows you to add voice overlay to your SlideShare presentation. You can then share your presentation on Facebook and YouTube.
Buzzsumo is a powerful online tool that helps you find the content that performs best on the web. They offer content insights to help you generate content ideas and high-performing content. Their keyword tool allows you to discover the keywords and phrases your target audience is searching for. You can also filter content by type to learn which formats your audience engages with the most. Performance data is also shown for newly released content.
Along with content creation, BuzzSumo helps you find the best influencers that will amplify your reach. With the tool, you can connect with the top influencers in your industry. They also offer competitive analysis, so you can learn the exact strategies your competitors are using.
Revive Old Posts is a social media plugin that allows you to automatically share old posts to your social media accounts. The platform ensures that your brand remains active on social media.
Revive Old Posts allows you to add custom texts to old posts, include new hashtags, share just the title of the posts, or shorten the share links. The plugin can also automatically add optimized hashtags to your posts by fetching them from your post's tags, assigned categories, or even custom fields. The platform integrates with Google Analytics Campaign Tracking. It also works with popular URL shortening services so you can monitor the traffic coming to your site from social media networks.
LastPass isn't strictly designed for social media platforms, but it will get the job done. LastPass saves all of your passwords inside an encrypted password vault. To open the vault, you will need a master password. What this means is that you only need to memorize just one password; the master password. You can create multiple strong passwords for all your social media profiles using LastPass. It also comes with a built-in password generator that will help you create strong, randomized passwords. You will also get alerts if your personal information is at risk.
BrandFort is an AI-based content moderation platform for Facebook and Instagram. The platform protects your brand against spam, negativity, complaints, profanity, offensive language, and political debates.
Allowing spam in your comment section can be a security risk. Spammers can entice your employees or followers to click on scam sites. Even though you have nothing to do with the scam sites, you might have to deal with the negative effect. BrandFort will help you detect spam comments in multiple languages and hide them automatically.
ZeroFox is a protection and intelligence platform powered by AI. The platform helps protect your brand and reputation from targeted attacks like impersonation, fraud, piracy, and phishing. With ZeroFox, you will be able to detect and remove fraudulent campaigns targeting your customers through social media, email, or harmful domains. The platform will also protect your social media reputation. Similar to Brandfort, they remove any comment that is intentionally disruptive or offensive.
Falcon.io is a social media management and customer experience platform. The platform allows users to listen, engage, publish, advertise, measure, and build stronger connections with their audience. It is suitable for medium to enterprise-size businesses.
The social listening feature allows you to monitor mentions of your brands or products even beyond your social feeds. You can also monitor potential influencers you can work with. In the influencer tab, you can identify the top 25 influencers for any topic you are monitoring. With Falcon, you can stay on top of the trends in your industry. You get a real-time view of events, industry news, and market preferences. This information will be valuable when creating marketing campaigns.
Awario is a powerful social media monitoring platform that monitors instant mentions of your brand on social media and all around the web. The platform helps you grow your brand awareness by finding important discussions and opportunities across social media and the web where you can spread the word about your service, product, or content.
Awario also allows you to research your market and carry out customer intelligence. The platform will provide you with insights to help you better understand your industry, audience, and marketing campaigns.
TweetReach is a useful tool that will help you analyze mentions of your brand on Twitter. The tool analyzes your impressions as well as your brand reach. With TweetReach Pro (now a part of Union Metrics subscriptions), you will be able to monitor topics and social media profiles on Instagram and Facebook. The Union Metrics subscriptions offer an in-depth analysis into your engagement, content performance, reach, and competitive analysis across all social media platforms.
Canva is a fantastic design tool that every social media manager or marketer should have in their arsenal. The tool allows anyone to create beautiful images and designs. Even if you don't have any design knowledge, Canva offers thousands of ready-made templates you can choose from. You can create stunning images for your marketing campaigns in minutes. With the free version, you get access to a handy drag-and-drop editor.
VEED is an online video editing app, used by content creators to help create cool videos for social media and beyond. There’s no software to download, and you don’t need any prior video editing experience, which makes this tool accessible even to beginners. Especially helpful if you need to add subtitles to a YouTube video, a progress bar to an Instagram Story, or crop some footage to fit a Twitter post, you can do it all with this tool!
Placeit is an efficient design tool that makes it easy to create videos, logos, designs, and mockups. You get access to thousands of professional templates and high-resolution mockups. With this tool, you can showcase your products and designs in different web or video environments. All you need to do is search for your desired environment, upload the image of your product or design, and Placeit will automatically place your image in the selected environment.
Narrow is an effective social media tool that helps you build a following and increase engagement on Twitter. The more followers and awareness your brands get on Twitter, the more leads you can generate. Whether you are handling a single Twitter account or multiple accounts, Narrow allows you to manage all of them from a single dashboard.
Narrow uses a system called social reciprocation. What this means is that when you follow your target audience, your brand gets exposed to them. The platform is also designed for efficiency. You only have to use it for five minutes or fewer a day.
Quuu is a content curation platform that ensures you only share high-quality content to your social media followers. Content curation can be a time-consuming process. Quuu takes care of all the hard work by automating the process for you. They help you discover valuable content in over 500 interests that matter to your audience. You can also connect Quuu to your scheduler of choice or share content directly from Quuu.
Rebrandly is a link management platform that makes it easy to brand, track, and share short URLs using a custom domain. The platform helps you boost your brand visibility by placing your brand name on every link you share on social media. You can create a domain name directly on Rebrandly. They are over 2000 extensions from .com to .shop you can choose from. Other relevant features include UTM builder, mobile deep linking, customizable reports, link retargeting, and multiple domain name management.
There are several tools available on the internet today. In this article, we have listed some of the best social media tools.
When choosing a tool to work with, you need to consider the features it comes with. You must choose tools that best suit the needs of your business. If you are a freelancer or small business, also put your budget into consideration as some tools are more expensive than others. Before you invest in any of the tools, test the product using their free trials before upgrading to a paid plan.
Which of these tools will you add to your social media marketing strategy?
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