Secret tools and hacks

Last update

05 MIN.

7 Productivity Hacks for Social Media Managers in 2023

From automation tools to content creation techniques, we’ll cover everything you need to know to optimize your productivity and achieve your goals.

Pauline Carter

Pauline Carter

7 Productivity Hacks for Social Media Managers in 2023

In the fast-paced world of social media management, productivity is key. You need to stay organized, efficient, and ahead of the curve to succeed.

With billions of users logging into various platforms every day, managing social media accounts has become a critical component of marketing strategies for brands of all sizes. However, with so many platforms to manage and a constant flow of content to create and publish, social media management can quickly become overwhelming. That’s where productivity comes in. 

Today, we’ll give you actionable productivity hacks that will help you boost your efficiency as a social media manager, and stay on top of your workload. From time-saving automation tools to content creation techniques, we’ll cover everything you need to know to optimize your productivity and achieve your professional goals. So whether you’re a seasoned social media pro or just starting out, keep reading to discover how you can take your productivity to the next level in 2023. 

What Does Productivity for Social Media Managers Mean?

Productivity refers to your ability to efficiently manage your time and resources to achieve your goals. When it comes to social media management, productivity is crucial for maximizing your impact and engagement. 

According to a recent survey conducted by the Social Media Examiner, the majority of social media managers spend 6 or more hours per week on social media management tasks, with 28% reporting they spend over 16 hours per week. This includes everything from creating and scheduling content to monitoring analytics and engaging with followers. With so much time invested in social media management, it’s essential to optimize productivity and streamline processes. 

Use Pinterest for Content Ideas

Pinterest is a unique platform that provides social media managers with a wealth of information, ideas, and inspiration. It’s a massive online community where users share pins and ideas on a range of topics. With over 435 million monthly active users,  it’s a great source of content ideas. If you want to fill up your posting schedule ASAP, Pinterest is the place to trigger your productivity. 

Here are some tips on how to use the platform for content ideas:

  • Explore pictures related to your niche. They can help you find content ideas that are relevant to your audience.
  • Follow relevant topics and explore your feed. The ideas you get are a good indication of what content is resonating with your target audience and would be popular on other users’ feeds. 
  • Search for relevant keywords or topics. This can help you discover popular trends that are currently resonating with your target audience. You can also browse through the boards and pins of other users and businesses in your niche to see what’s working for them. 
  • Use the “Related Pins” feature, a.k.a “The Pinterest Rabbit Hole.” You’ll find suggestions for additional content based on what you’ve already searched or saved. This can help you discover new ideas and expand your content repertoire. 
  • Curate your own boards and pins! By creating boards that reflect your brand’s style and values, you can establish a visual identity on the platform and attract new followers. You can also create pins that showcase your own content, such as blog posts or products. When you see what your audience reacts to, the successful posts will give you more content ideas. 

Use Facebook Groups for Engagement Opportunities

Facebook Groups are a valuable tool for social media managers to connect with their audience and build relationships. Groups provide a platform for like-minded individuals to share their thoughts, ideas, and experience on a specific topic, making it an excellent opportunity for engagement. 

Groups enhance your productivity by providing a centralized location for communication with your audience. They can also help you get ideas for social media content. They are an irreplaceable tool for collecting feedback and data from your audience, so you can use them to conduct surveys or ask questions to help with your social media marketing strategy. 

Here’s how to use Facebook Groups for engagement opportunities:

  • Find relevant Groups and join them. Make sure they align with your brand’s values and they are active with high engagement rates. 
  • Engage with the community! Once you join a group, participate in conversations, answer questions, and provide value to the community. By establishing yourself as a thought leader, you can build trust and credibility with your audience. 
  • Share your content. Make sure to provide context and add value by sharing insights or asking questions related to the content! 
  • Host live events. Facebook Groups are an ideal place to host Q&A sessions, webinars, or live streams. By hosting live events, you can engage with your audience in real-time and offer valuable information to them. 

Create Templates for Commonly Used Graphics

By having pre-designed templates for graphics such as social media posts, infographics, or ad creatives, managers can quickly create new content without starting from scratch each time. This can help increase productivity and efficiency, allowing managers to focus on other important tasks, such as engagement and strategy. 

Here’s how you can create effective templates:

  • Identify your most commonly used graphics, such as social media posts, infographics, or ad creatives. 
  • Design a template with a photo editor such as Photoshop or Final Cut Pro. It will be used as a base for future graphics, so include elements that are consistent with your brand, such as colors, fonts, and logos. 
  • Make sure you have enough storage space on your device to create and edit graphics, as photo editors can take up a lot of space. Ensuring that your scratch disks are not full will help your software operate smoothly, ultimately saving you time on content editing. 
  • Save the template as a file, which can be easily accessed and modified as needed. 
  • Use the template as a starting point and customize it with new text, images, or other elements as needed. 

Set Up a “Social Media Cockpit”

A social media cockpit is a centralized workspace or platform that allows social media managers to monitor and manage their accounts in one place. It typically involves using a social media management tool that integrates all of a manager’s accounts into one dashboard or workplace.  

Here’s how you can set up your social media cockpit:

  • Choose a management tool that’s user-friendly and meets your specific needs. 
  • Integrate all your social media accounts. This will allow you to monitor and manage your work in one place, saving time and effort. 
  • Create a social media dashboard. Most management tools give you a single dashboard where you can view all your accounts and relevant metrics. Customize your dashboard to include the most important data for your brand, such as engagement rates, reach, and impressions. 
  • Schedule your content! That’s one of the most time-consuming tasks for social media managers. Your SMM tool can help you schedule your content in advance, allowing you to focus on other tasks. 
  • Monitor and respond to comments and messages in a timely manner. You can set up notifications, so that you’ll be alerted when someone engages with your content. 

Make Use of Voice-To-Text Software for Content Creation

This is one of the best productivity hacks for social media managers! Rather than typing out content manually, managers can use voice-to-text software to dictate their ideas and create content much more quickly. 

Here’s how to use voice-to-text software for content creation:

  • Choose a reliable tool. There are many options available, so do some research to find one that works well for you. Some popular options include Google Docs Voice Typing, Dragon NaturallySpeaking, and Converse Smartly. 
  • Most voice-to-text programs will require some initial training to recognize your voice and speech patterns. Invest some time to go through the training process to ensure accurate transcription!
  • Speak clearly and concisely, so the software will accurately transcribe your words. 
  • Don’t forget to edit and proofread! You must make sure your content is flawless before using it for marketing purposes. 

Use Collaboration Tools

Collaboration tools can significantly improve a social media manager’s productivity. These tools help teams work together more efficiently, streamline workflows, and improve communication. 

Here’s how to use social media collaboration tools for improved productivity:

  • Choose the right tool. There are many collaboration tools available, such as Dropbox, Asana, Trello, and Evernote. Do your research and compare different tools to find one that fits your team’s needs and budget. 
  • Once you’ve chosen a tool, establish clear workflows for your team to follow. Decide who is responsible for each task, such as creating content, scheduling posts, and monitoring analytics. 
  • Collaboration tools are only effective if team members use them to communicate regularly and effectively. Set up regular check-ins or use the tool’s messaging features to stay in touch and provide feedback. 

Develop a Social Media Crisis Plan

A social media crisis plan can improve a social media manager’s productivity by preparing them for potential crises in advance. Instead of scrambling to respond to a crisis when it happens, having a plan in place can help teams react quickly and effectively, reducing downtime and minimizing damage. 

Here’s how you can develop a social media crisis plan:

  • Identify potential crises. Think about the problems that could impact your brand on social media. Some examples include negative reviews, customer complaints, data breaches, or PR incidents. 
  • Define your response process through all steps that your team should take to respond to a crisis. This might include identifying who is responsible for monitoring social media, responding to comments or messages, and escalating issues as needed. 
  • Create pre-approved messaging templates that can be used to quickly respond to a crisis. This will ensure that your team is consistent and on-brand in their responses, while also saving time in crafting messages from scratch. 
  • Develop a process for monitoring social media for potential crises. You can use social listening tools to track brand mentions and sentiment. 
  • Train your team! Make sure that all team members are aware of the crisis plan and their role in the response. Provide regular training to ensure that your team is up-to-date on the latest social media crisis best practices. 

Let’s Wrap It Up

Social media management is a time-consuming task. But with the 7 productivity hacks above, you can make a significant difference in how much time you spend managing your social media channels. From using Reddit for content ideas and Facebook Groups for engagement opportunities, to creating templates for commonly used graphics and using collaboration tools, these tasks can help you streamline your social media efforts and work more efficiently. 

We’ve also covered setting up a “social media cockpit,” using voice-to-text software for content creation, and developing a social media crisis plan. These hacks will not only help you save time but also increase the effectiveness of your entire team. 

When you improve your productivity, you can focus on the most important tasks, such as creating engaging content, growing your brand’s social media presence, and staying ahead of the game in the ever-evolving landscape of social media.

the writer
Pauline Carter

Pauline Carter

Guestposter @Iconosquare

Pauline Carter is a freelance writer with a 5-year of experience in digital marketing. She is passionate about sharing her expertise in marketing, remote and hybrid team management, as well as employee engagement.

for weekly updates

Get your weekly dose of quality content in the form of blog articles, podcast episodes and expert tips and tricks. Why hesitate? Sign up now!

Thank you !
Oops! Something went wrong while submitting the form
Emily Marsh
Icon ESm2

Discover our podcast

Every week, Emily interviews top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.

Listen to esm2
Social Media Calendar

Social Media Calendar

Get your hands on our free, downloadable 2022 Social Media Calendar with over 250 trending dates, all preloaded and ready to use.

Download for Free
Customer stories

Customer stories

Read about how other business, agencies and entrepreneurs were able to level up their social media game with the help of powerful analytics and expert strategies.

Inspiration this way
YouTube tutorials

YouTube tutorials

Need a hand using the multiple features Iconosquare has to offer? Wondering how you can use them to maximize your perfromance on social media? Check out our tutorials on YouTube.

Best pratices

How do you perform on social media?

Find out in a minute using our audit.

How data-driven social media marketers get the job done