TikTok trends have immense potential for marketing purposes, as they are often relatable, entertaining, and shareable. You can leverage these trends by creating unique content!
TikTok's popularity has skyrocketed in recent years, and its marketing potential is undeniable. With over 1 billion monthly active users, the app has become a prime location for brands to connect with younger generations and build a loyal following.
Finding and utilizing trending content can help brands stand out on the platform, increase engagement with their audience, and – hopefully – create viral marketing campaigns. TikTok's algorithm surfaces top content and trends, making it essential for brands to stay up-to-date with what’s in vogue to create trending content that resonates with their audience.
Let’s learn how to find trending content and make the most of TikTok's latest trends.
Incorporating TikTok trends into your content can help grow your brand by reaching a younger and highly engaged audience. You can create fresh, fun, and relevant content by tapping into TikTok's latest trends and challenges, helping build brand awareness and increase engagement.
Source. TikTok Creative Center
To find trends on TikTok and stay ahead of the game, follow these steps:
By following these steps and consistently staying active on TikTok, you can spot and leverage the latest trends to create engaging and shareable content.
The TikTok algorithm curates users' feeds to show content that is most relevant and engaging to them. When a user spends time on specific videos, the algorithm learns this and shows them similar content. Similarly, the algorithm may offer content from creators that a user does not follow but is popular among their fellow TikTokers.
The TikTok algorithm determines what content users get on their "For You" page, creating a personalized and engaging experience for each user. According to TikTok’s Newsroom, “the system recommends content by ranking videos based on a combination of factors – starting from interests you express as a new user and adjusting for things you indicate you're not interested in, too – to form your personalized “For You” feed.”
The algorithm considers the following when showing content to users:
It's important to note that the TikTok algorithm is constantly learning and evolving based on user behavior and feedback. Therefore, staying active on the platform, creating engaging content, and understanding your audience's preferences is key to maximizing your reach and visibility on TikTok.
For brands looking to expand their reach on TikTok, understanding how the algorithm works can help create and promote content that resonates with the platform's users and drives engagement.
Canadian multinational footwear retailer ALDO leveraged a combination of brand and creator assets, embodying a TikTok best-practice strategy.
In this case, the brand worked with @kristy.sarah and @andoej to reach a wider audience and have their ads look more native to the platform. The campaign generated 55 million impressions with an incredible Video Completion Rate of 785% above benchmarks.
This approach allows brands to create unique, engaging videos by working with well-known creators. You can do this for your brand by:
Korean-based beauty brand Cellfection achieved a 10.2x increase in sales through amplifying creative videos on Spark Ads.
They partnered with TikTok’s creative partner – AJ Marketing in Korea – to produce videos calling out users with concerns about their eyelashes while engaging their existing audience. The trend was part of an innovative program offered by TikTok during their Lunar New Year campaign in 2023, a perfect seasonality to be part of when promoting a product for the Korean market.
Here are some tips to make this happen for your brand:
Source: TikTok / Cellfection
Belgium’s Bostani Chocolatier's goal was to drive traffic to the website and boost sales for their new line of products. Focused on Ramadan and Eid shopping, the seasonal campaign would run for three weeks in April, targeting the millennial demographic in Saudi Arabia and the Gulf region.
The campaign resulted in a 15% increase in website traffic, a 20% increase in sales, and a 35% increase in TikTok followers.
If your goal is to increase sales rapidly, you can:
Source: TikTok / Bostani
Using trending audio for TikTok content will maximize reach and engagement. Trending sounds and music have gained massive popularity among users, increasing the chances of your video being discovered and shared.
By leveraging these popular audio clips, you can tap into the existing excitement and create content that resonates with the TikTok community.
Here’s how to find trending audio on TikTok:
Here are some tips for creating engaging and shareable content when using TikTok as a brand.
Understand your audience and how to better engage them with your content by tracking statistics. TikTok has an in-built analytics dashboard; however, you can also benefit from using Iconosquare’s integration with the platform.
This integration includes TikTok stats, reports, and scheduling features. If you’re not yet an Iconosquare user, you can sign up for a free 14-day trial (no credit card required) to test its features.
TikTok analytics is a valuable tool for brands looking to optimize their content strategy and improve performance on the platform.
You'll need to have a TikTok Pro account to use TikTok analytics. You can access metrics like profile views, follower growth, video views, engagement rates, and more. By analyzing these metrics, brands can gain insights into what content resonates with their audience and adjust their strategy accordingly.
For example, you can track which videos have the highest engagement rates and use that information to inform future content creation. Additionally, TikTok analytics can help brands identify their most engaged and active followers, making building stronger relationships easier.
When checking your analytics, these are the metrics to track for measuring the success of TikTok marketing campaigns:
If you want to learn more about how to use data to optimize future content and strategy,
Iconosquare can come in handy by doing a structured report, a clear dashboard, and letting you study your TikTok stats directly on this platform.
TikTok trends have immense potential for marketing purposes, as they are often relatable, entertaining, and shareable. You can leverage these trends by creating unique content that aligns with them while remaining true to their brand values and identity. By jumping on the bandwagon of popular trends, your brand can increase its visibility and reach a broader audience.
Advanced analytics for Instagram, Twitter, Facebook, Linkedin and TikTok. Peace of mind scheduling, time-saving reporting, and visual statistics for all your social media!
Every week, Emily interviews top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.Listen to esm2