Welcome to esm², the blog by Iconosquare. Get ready to learn from the experiences of other professionals, so you don’t have to fall before you fly.
Brands face challenges following Meta's changing content policies while keeping their messaging authentic and engaging. It’s always a race to stay updated, avoid content removal, and manage biases in automated moderation.
Contests on social media have become an essential part of brands' marketing arsenals because they give them an uncommon way to connect with customers, raise brand awareness, and reach other marketing goals. Here is a complete guide for you!
Every week, Emily interviews top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.Listen to esm2