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Struggling to juggle multiple social media accounts? Find out how to streamline your workflow, save time, and maintain consistency across all platforms.
Bella Foxwell
Trying to run one social media account well is hard enough. Multiply that by three, four, five or more and the level of complexity increases exponentially.
Particularly when those accounts are spread across different platforms, regions, and audiences. Then it’s not just about managing more content, but ensuring that content (and engagement) is localized, relevant, and engaging.
But whether you’re a brand like Sephora managing 17 Instagram accounts around the world or managing 5+ accounts for one brand (on LinkedIn, Facebook, Pinterest, Instagram, TikTok, etc.), the challenge remains.
How do effectively manage them all without sacrificing content output (or quality) or burning out employees?
To answer that question, first we’ll take a look at the common challenges brands face managing multiple social media accounts. Then, we’ll explore our solution for managing 5+ social media accounts seamlessly.
Here are some of the biggest challenges brands face when trying to manage five or more social media accounts.
Many social media marketers find themselves in one of two situations:
All of this logging in and out of accounts, switching between tools, copying and pasting captions, and adjusting content formats for each platform takes a huge amount of time.
Without a streamlined workflow, social media teams can find it a struggle to keep up with posting schedules. This leads to one (or some) platforms not getting as much attention as others. As a result, performance suffers.
Without a flexible content calendar, brands often end up with a manual and time-consuming content planning process and/or having to constantly play catch-up—rushing to come up with ideas and post in real-time because it’s easier and faster than re-jigging the content calendar.
This lack of flexibility and ability to cross-post and customize quickly leads to missed opportunities, lower engagement, and a weaker brand social media presence. That's not the best way to stay active!
Regular, timely engagement with a brand’s followers is the key to turning them into loyal fans. But doing this without a centralized system and having to switch from TikTok to Instagram to LinkedIn and back again takes a huge amount of effort.
This leads to delayed responses and missed interactions—risking brand reputation and customer loyalty.
Understanding what works and what doesn’t require unified insights across all social media accounts.
Brands that rely on individual platform analytics may struggle to gain a holistic view of their performance and return on investment (ROI). They’ll also struggle with how much time it takes to look into the analytics of each account separately.
Doing this manually increases the likelihood of crucial insights being missed or overlooked, as team members will struggle to do this efficiently across multiple social networks profiles.
Global beauty brand Sephora runs more than 17 regional Instagram accounts.
Localizing content while maintaining a unified brand voice and managing a network of 35 social media managers is a massive task. The team must balance local engagement while maintaining Sephora’s signature style and messaging.
To do this effectively, Sephora relies on Iconosquare to streamline content monitoring, analytics, and reporting.
With Iconosquare, Sephora is able to:
This level of efficiency allows Sephora to tailor their global strategy at a local level, maintaining consistency while adapting to each market’s unique needs.
Should you be using a centralized social media management tool? To help you decide, first let’s look at the benefits.
A centralized social media management tool allows brands to plan, schedule, and publish posts across multiple platforms from one dashboard.
Instead of manually posting at the right time for each platform, teams can ensure content goes live consistently and at optimal moments, boosting engagement with minimal effort.
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Certain social media tools also enable drag-and-drop scheduling and cross-posting, making it easy to rearrange and tailor content for different platforms by adjusting captions, hashtags, and content all in one place.
By bringing all comments, mentions, and messages into one place, brands no longer have to keep switching between accounts. This ensures no interaction slips through the cracks, speeds up response time, and strengthens the relationships a brand has with its community.
Beyond efficiency, a unified inbox also enhances engagement strategy. By tracking mentions, identifying key interactions, and moderating comments seamlessly, brands can foster meaningful connections while maintaining a consistent voice.
The analytics provided by platforms like Instagram and LinkedIn only tell a tiny part of the story. Brands need more than this. They need actionable insights.
A social media management tool that provides robust analytics will consolidate performance data across multiple platforms, giving brands a clear picture of what's working and where adjustments are needed.
It also helps brands to plan ahead. Identifying peak engagement times, understanding audience preferences, and distinguishing between organic and paid success ensures every post is backed by data-driven decisions. And with a tool like Iconosquare, you can turn these insights into colorful, user-friendly reports!
Without the right system in place, managing multiple social media profiles can quickly spiral into endless email chains, scattered feedback, and last-minute posting scrambles.
That’s where a structured collaboration process makes all the difference.
A strong social media management tool helps teams work together efficiently. Roles and permissions can be assigned, content calendars shared, and approvals tracked in one place. Instead of chasing down approvals or juggling multiple spreadsheets, teams can leave feedback directly on scheduled social media posts. This makes it easy to keep track of changes, and maintain a clear, organized workflow so nothing falls through the cracks.
With so many tools available, selecting the right social media management software can feel daunting. Here are key factors to consider when choosing a platform:
Make sure that the tool supports all the platforms you need. For example, Iconosquare covers Instagram, Facebook, LinkedIn, TikTok, and Pinterest—offering in-depth analytics and management features tailored to each platform.
The key features you want to look for when it comes to content planning are: bulk scheduling, drag-and-drop functionality, and cross-posting capabilities. Being able to preview posts and schedule them in advance saves time and improves content alignment.
Choose a tool that consolidates performance data across multiple platforms, providing comprehensive reports that highlight key trends, best-performing social media content, and audience insights. Bonus points if they allow you to translate this information into digestible, colorful reports!
A unified inbox that centralizes messages, comments, and brand mentions can help teams efficiently manage interactions and improve response times.
If you’re working within a team and/or have several people involved in the approvals process, choose a platform that allows you to assign roles, approve content, and streamline collaboration.
Your social media management tool should integrate seamlessly with your existing tech stack, such as CRM software, email marketing platforms, or content creation tools.
Consider your budget and whether the features offered justify the price. Iconosquare stands out with its customizable dashboards, advanced analytics tools, and competitive pricing tailored for businesses managing multiple accounts.
What do you like best about Iconosquare? Peyton D, TikTok Lead
“Easy to use, streamlined analytics, IG/FB/TT all in one place. It is super user-friendly and I didn't have to spend a bunch of time on the platform learning how to do things.”
Managing multiple social media profiles doesn’t have to be overwhelming. With the right social media management platforms in place, brands can streamline content planning and track performance effectively—all while saving valuable time.
Iconosquare is designed to help businesses simplify social media management, providing everything you need to stay organized, analyze performance, and engage with your audience efficiently.
Try Iconosquare today with a 14-day free trial and experience a smarter way to manage multiple social profiles.
Hey! I'm Bella. Super curious about any new feature released on social media platforms. I do have a preference for Instagram, even though each platform has its specificity ;)
Every week, Emily interviews top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.
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