TikTok for Brands

August 24, 2022

Last update


06 MIN.

7 Ideas for TikTok Live That Will Engage Your Followers

As one of the most used social network platform today, learning how to use TikTok and its features correctly is necessary. Get 7 great ideas here!

Leslie Anglesey

Leslie Anglesey

7 Ideas for TikTok Live That Will Engage Your Followers

How do influencers and celebrities come up with ideas for TikTok live? One of the ways to draw your audience’s attention and get more followers on TikTok is to start a TikTok live stream.

With more than 700 million active users worldwide, TikTok is now considered to be one of the most high-rated social networks. So, various brands, celebrities, influencers as well as creative beginners try to occupy a certain niche in this new social media platform.

That is why in this article we will dig deeper into the peculiarities of going live on TikTok and learn some great insights on how to create a catching live stream for your TikTok profile.

Ready? Let’s get it started!

Requirements for ‘Going Live’ on TikTok

Unlike the other social media platforms, TikTok has still a few requirements for access to the going live feature.

Firstly, you need at least 1,000 followers in your profile before starting a live broadcast. Otherwise, the TikTok live option won’t even show up. But as soon as you reach this number, don’t panic if this feature doesn’t appear immediately. In fact, it might take up to several days to get this option.

Secondly, there is an age limit for starting the live session in TikTok. After reaching the age of 16 years, this feature will be available for you. Until then you can only work on your content quality. Additionally, if you’re over 18, it is possible to get some virtual gifts from your followers which can later be exchanged for real cash.

So, assuming that you meet all the requirements needed for starting the TikTok live session, let’s now move on to the ways you can organize and improve it.

A Short & Simple Guide On The TikTok Live Streaming

Having completed the requirements, you will get access to start the live session on TikTok. Actually, this process is pretty simple and has some common features with Instagram live streaming. So, here is the step-by-step guide you can follow for live streaming on any Android or iOS mobile device.

Step 1. Open the TikTok app on your smartphone

Step 2. Click on the “add” button placed in the middle of the tab menu

Step 3. Choose the “live” option under the record button

Step 4. Create a title for your streaming. It would be better to choose a short, simple, and catching headline, which provides some general information about the content for your viewers.

Step 5. Personalize your live stream session. Add some effects or filters to make the session more interactive.

Step 6. Tap the “Go live” button to begin

Step 7. As soon as the live stream is over, click the “X” button to finish it.

Taken from: https://www.digitaltrends.com

Tips for Making a Creative TikTok Live Session

However, that’s not enough to click the go-live button. The way you interact with your audience, the new visitors and followers can greatly influence the account development as well. So, it is crucial to be aware of the latest trends and interests to create quality and unique content for your profile.

Here are some ideas for TikTok live to help you diversify your content and engage more followers in TikTok.

You can read more on tracking TikTok metrics in this ultimate guide to TikTok analytics.

#1 Join a Social Media Challenge

The tendency of creating and joining a social media challenge is now becoming more than obvious, so why just don’t make it online? Like the Ice Bucket Challenge extent worldwide in 2014, it can be a great idea for audience entertainment. There are tons of TikTok challenges you can try out, so just choose the one you like and go!

For instance, here is the ‘Flip the Switch” challenge of the celebrities Jennifer Lopez & Alex Rodriguez posted on the singer’s official profile. Of course, if the target goals are to entertain the audience and make lots of fun, these challenges thereafter spread widely on the Internet.

Taken from: https://www.eonline.com

Furthermore, you can encourage your followers to join the challenge with a special branded hashtag and thus boost your profile rates on social media.

Check out the 12 weirdest trends on TikTok here!

#2 Launch a Q&A Session

Along with the audience enlarging, your personality becomes more interesting for your followers. That is why you can greatly boost the number of followers by arranging an online meeting with the audience and share some minds about the certain issues raised.

By opening up to the questions in real-time, you become much closer to your followers and build trustworthy relationships with them.

#3 Show Behind the Scenes

Also, try to create unique or special content that is not usually published in the profile in TikTok live. That’s a perfect option to both generate leads on TikTok and grow your audience. For example, provide some insights on how you prepare your content or funny moments that appeared during the video making process. So, in this way you will:

  • help your audience discover a little more about you;
  • build the trust;
  • get people interested in your content.

Taken from: https://www.youtube.com

Additionally, by letting your audience look a little deeper into your life routine, you can significantly shorten the time between your content posting and always intrigue the audience about the upcoming videos.

#4 Organize Interviews & Collaborations

Nothing draws a large audience that efficiently as it is done with collaborations. If organized thoroughly, it can engage more visitors to come to your profile and look through its content. Moreover, the collaborations can greatly enlarge the number of followers if you pay attention to your audience analysis.

For this purpose, make the live streaming which will be interesting for both your audience and the followers of the interviewee. Broach the subject which is common for your audience, such as trends, fashion, films, food, etc.

And don’t forget about the summary and CTA words before finishing the TikTok live to encourage your audience to follow you and view some more content published on your account.

#5 Create Unusual Content

The experimental videos, mixed with madness and oddity, can significantly boost your views and draw more people’s attention. In fact, people are always interested in viewing a kind of experiment, which usually starts from the words “what if…”.

As an example, let’s have a look at the Buzzfeed live video posted on Facebook when the team stretched rubber bands over a watermelon. This video has reached over 800,000 viewers who watched the streaming. So, just don’t be afraid to make something extraordinary!

Taken from: https://www.buzzfeed.com

Or else, if you have any wow-talent or mastered some amazing skill with educational platforms like Skillshare to show – just do this! Something great starts with ordinary things.

Taken from: https://www.tiktok.com

#6 Make the Dress Up or Cosplay

Another great idea is to make the live transformation or cosplay challenge made for some celebrities on TikTok. Think over the people who inspired you or those you know a lot about, pick up the right outfit & makeup and make a guessing game for your viewers. Or else, you can offer the viewers to choose your look for today, and see the result.

Besides, that’s one of the easiest ways to surprise your audience and draw people’s attention!

#7 Cook or Taste Something

Last but not least: go to the culinary topic. That’s a nice option to spend some time in the informal atmosphere and get some fun as well. Are you still going to learn to cook the cinnabons or lasagna, or else try lychee or durian for the first time? Then it’s the right time to start and share your minds on the live stream! Perhaps you will get some fresh ideas for TikTok live, inspiration or advice on how to perform any process better.

Taken from: https://www.youtube.com

Furthermore, you can make a small flashmob dedicated to a certain dish and cook it simultaneously! Nothing can be better than tasting the self-made home pastry, especially during the holiday season. Thus, your audience will feel like a big friendly family from different parts of the world, connected with a common activity. Sounds great, isn’t it?


To sum up, the TikTok live session is a brilliant way to draw a new audience, present the new content formats, and get your viewers interested in the upcoming videos posted on your profile. Nevertheless, to get this feature, you should reach the age of 16 and have at least 1,000 followers on your account.

In the mean time, you could always try out your skills on Instagram live!

But as soon as it is available for you, it opens a list of various ideas for TikTok live, as well as ways to diversify and improve the content quality. For instance, you can:

  • Join or make your own challenge
  • Make small talk with your followers
  • Create unusual and extraordinary content
  • Collaborate with other influencers
  • Make different transformation contests
  • Try something new

And that’s not the full list. Just get some inspiration and think over the way you want to perform it. Come on, you can do this!

the writer
Leslie Anglesey

Leslie Anglesey

Contributor @Iconosquare

A guest blogger for Iconosquare


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