Instagram Advanced Tips

January 11, 2024

Last update


05 MIN.

How to Leverage Instagram Insights to Optimize Ad Campaigns

Are you using Instagram ads to market your business? Well, in that case, don’t forget to leverage Instagram Insights to make your ad campaigns even more successful. Find out everything you need to know in this article!

Syed Balkhi

Syed Balkhi

How to Leverage Instagram Insights to Optimize Ad Campaigns

Are you using Instagram ads to market your business? Well, in that case, don’t forget to leverage Instagram Insights to make your ad campaigns even more successful.

It can be a great tool to help you optimize your ad campaigns on Instagram, ensuring better reach and more conversions. By using Instagram Insights, you can get various valuable data and analytics that can help you understand several important insights.

For example, it can help you track different metrics like your audience, the performance of your content, your reach, etc. All of these can help you make informed decisions that can enhance the effectiveness of your ad campaigns.

But what exactly is Instagram Insights? In this blog article, let’s look at what it is, why to use it, and how to leverage it for the best results.

What Is Instagram Insights?

Source: Adbraze

Instagram Insights is a very helpful feature offered by Instagram to business accounts. Using this feature, you can have detailed analytics about your business profile and its performance.

This data can help you understand the performance of your content, whether or not your audience is engaging with it, which content is getting better reach or engagement, the demographics of the followers, and a lot more.

Knowing about these details is crucial because it helps you strategize your ad campaigns better. But how exactly does it help?

Let’s find out.

Why Use Instagram Insights?

If you’re running an ad campaign on Instagram, using Instagram Insights can be beneficial for several reasons.

It gives you a clear picture of whether your strategies are working or not. If you think it’s not working in your favor, you can easily refine and optimize them to achieve the desired results. 

By using these data you can make better informed decisions for your campaigns. As a result, your ads can perform better, bringing in stronger results for your marketing efforts.

Let’s look at a few things Instagram Insights can help you improve your ad campaigns.

1. Understand Your Audience

Running a successful ad campaign requires a proper understanding of your target audience. Instagram Insights provides detailed information about your followers, including age, gender, location, and more.


Knowing this is essential for tailoring your ad content ensuring that it resonates with them effectively.

2. Analyze Content Performance

Instagram Insights offers metrics on the performance of your posts, stories, and Reel videos.

Source: Iconosquare platform

Hence, as an advertiser, you can analyze which types of content resonate the most with your audience. This information can then be used to create more engaging and effective ad creatives.

3. Identify Optimal Posting Times

Another major metric that you can track through Instagram Insights is the optimal time to post your content. 

Source: Iconosquare platform

It helps you understand when your audience is the most active on Instagram.

This information is crucial for maximizing the reach and engagement of your ads. By using Instagram Insights, you know the times when most of your followers are online. This allows you to schedule your ads for optimal visibility.

4. Track Your Conversion

If you set up conversion tracking on Instagram, Instagram Insights will also allow you to measure the effectiveness of your ads in driving desired actions.

It can be anything such as website visits, sign-ups, or purchases. This data is crucial for assessing the return on investment (ROI) of your advertising efforts.

5. Optimize Your Budget

Instagram Insights can also help you evaluate the cost-effectiveness of your campaigns.

This includes understanding the cost per click (CPC), cost per impression (CPM), and other key financial metrics. Understanding this information is crucial for optimizing your ad budgets for better results.

How to Leverage Instagram Insights to Optimize Ads

Optimizing your Instagram ads using Instagram Insights involves a strategic approach. This includes analyzing data, identifying trends, and finally making informed decisions.

Here are 6 effective ways of leveraging Instagram Insights to Optimize Your Ad Campaigns.

1. Explore Activity Insights to Improve Ad Relevance

One of the biggest benefits of using Instagram Insights is that it helps you explore your audience’s activities. By using this insight, you get to understand who exactly your audience is, what age group they belong to, which country they are from, what their gender is, etc.

When you have this information, you can create ad content that is relevant to their interests, needs, and preferences. This targeted approach increases the likelihood that your ads will resonate with the right people.

Besides, you can also focus on personalizing your ad content for your audience. This is a very effective way of capturing people’s attention and boosting engagement for your ads. This, in return, helps improve your conversions to a great extent.

If you’re not sure how to do it, you can try using Iconosquare. All you need to do is create an account, connect your social profile, and start exploring your activity insights.


It offers full and deep insights into your activities on Instagram, Facebook, Twitter, LinkedIn, and TikTok. This includes detailed insight into your audience, the best time to post, and even filters of the most engaging content published in a chosen time period.

2. Adaptation to Audience Behaviour

You can also leverage Instagram Insight to adapt to your audience’s behavior. A buyer's preference is constantly evolving. With the ever-changing market trends, people’s preferences start changing too.

Instagram Insights allows you to monitor and track your audience’s preferences regularly. This allows you to adapt your ad strategy to align with evolving trends and preferences.

This, in turn, can help you make your ad more attractive to your users which can ultimately boost your conversions.

Damian Grabarczyk, the co-founder and growth marketer of PetLab Co., says, "For leveraging Instagram Insights, we've honed in on buyer preferences to optimize our ad campaigns. It's fascinating to see how audience behaviors on Instagram directly influence their buying decisions. For example, we noticed a surge in engagement on posts featuring interactive pet care tips. This insight led us to create ads showcasing our products and offering valuable pet care advice. The response was phenomenal – our click-through rates soared, and we saw a marked increase in sales from these ads. It's a testament to how adapting to audience behavior, especially their preferences, can significantly boost ad effectiveness and drive sales."

3. Use Insights to Improve Customer Experience

Instagram Insights can be super helpful in improving your customer experience. For example, you can use these insights to monitor direct messages from your users. You can then ensure that you respond to those messages promptly for a better customer experience.

Another way to use it to improve customer experience is to identify common questions or concerns that come in from your users. Once you know about them it becomes easier for you to proactively address them in your content or communications.

You can also use Instagram polls and questions to engage your audience. Then use Instagram Insights to gather feedback, and ask for preferences. This information can be very helpful in helping you involve your audience in decision-making for your business.

4. Analyze Ad Performance for Improvements

Instagram Insights also helps you track the total number of impressions and reach for each of your promoted posts. This helps you identify the ads with the highest engagement and reach. That way, you can create more content similar to high-performing posts for your ad campaigns.

And not just that. It can also help you compare different ad variants and optimize the ones with the lowest engagement and reach. 


It’s a very effective way to ensure that your ads are gaining more reach and impressions. Because, only that will ensure that your ads are bringing in the results you’re expecting.

5. Understand the Budget to Spend on the Ads

If you’re a new marketer, you need to ensure that you’re using your money wisely. But being a beginner, it’s sometimes difficult to understand how much you’re spending on your marketing campaigns.

With Instagram Insights, however, this problem can be easily resolved. As advertisers, you can use these insights to evaluate the cost-effectiveness of your campaigns. 

For example, you can easily identify how your ads are performing. If it’s not performing well, you can optimize your ads to ensure that it's bringing in the right results for the money you have spent for marketing your business.

This includes identifying the cost per click (CPC), cost per impression (CPM), and other key financial metrics. This information helps in optimizing ad budgets for better results and ensures that you’re not overspending on your ad campaigns.

6. Measure Your Ad Campaign Success

Running your ad campaigns without results can be daunting. So identifying the success of your ad campaign is crucial for all marketers. Instagram Insights can help you analyze and understand how well your campaigns are doing.

From analyzing your reach and impressions to measuring your click-through rates (CTR), and website clicks, it gives you an in-depth understanding of how your ads are performing.


Instagram Insights can be a super effective tool for anyone running ad campaigns on Instagram. As marketers, it's up to you how you leverage it for better results.

Start using it regularly to optimize your ad campaigns based on the data-driven insights it offers. It can be super helpful to enhance the performance of your ads and achieve better results on the platform.

the writer
Syed Balkhi

Syed Balkhi

is the founder of WPBeginner

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.


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