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A detailed, feature-by-feature comparison of Iconosquare, Loomly, and Metricool for social media managers.
Sophie Gonçalves
Social media managers wear many hats — you’re strategists, content creators, analysts, and community builders all at once.
The right tool can make the difference between feeling like you’re juggling flaming torches or smoothly orchestrating a well-rehearsed show.
Let’s dive into how Iconosquare, Loomly, and Metricool compare, and find out which one deserves the starring role in your toolkit.
Iconosquare keeps things simple and transparent, with straightforward pricing and all the must-have platforms covered. The 14-day free trial (no card required) means you can try it out on your own terms — no awkward “cancel before you’re charged” reminders.
If you need YouTube or Snapchat, Loomly is there for you. But Loomly's pricing can quickly add up. You can opt for the free version or the paid version, with custom pricing. There are no upgradeable plans. The trial requires a credit card, and costs can quickly add up if you opt for the most advanced features.
Great entry price and plenty of platforms (even Twitch!), but no real free trial for the premium perks.
Iconosquare’s scheduler is a social media manager’s dream.
Loomly offers strong basics like unlimited scheduling, post previews, and a clean calendar view. It even includes a social media holidays calendar. However, it lacks multi-profile publishing, native publishing reminders, and advanced customization options like event creation or caption templates.
Metricool covers the fundamentals with unlimited scheduling, multi-profile posting, post previews, and a calendar view. It includes a media library and recommended posting times but misses features like customized events, caption templates, and a social media holidays calendar.
Iconosquare delivers analytics and reporting as a one-two punch: deep insights into your performance and polished ways to present them. That is his strength and his greatest asset. From organic and promoted post tracking to competitor and hashtag analysis, campaign performance, and multi-profile insights, you’ll have every metric you need to make data-driven decisions. Then, you can package it all into customizable, white-labeled reports with templates, scheduling, and export options — ready to wow stakeholders.
Loomly handles the basics of organic analytics and can export or schedule reports, but it doesn’t track promoted posts, competitors, or hashtags. Reporting is functional but lacks customization and templates, making it less flexible for client presentations.
Metricool offers solid analytics, including promoted post tracking, and has customizable and white-label reports (for custom plans). However, it doesn’t provide competitor or hashtag reports, and multi-profile analysis is missing.
Everyone stays in the loop, from your designer to your client, thanks to shared calendars, reports, and built-in feedback.
Good for team collaboration, but external sharing is a no-go.
Keeps collaboration minimal — fine for a solo act, less so for an ensemble.
Iconosquare handles comments, DMs, and mentions like a pro, plus adds a giveaway picker for when you want to turn engagement up to eleven.
Comments and DMs, yes — mentions, no.
Covers the basics, but skips the extras.
Iconosquare keeps you in the know with UGC, competitor moves, trending hashtags, and more — it’s like having ears everywhere.
No social listening at all.
Basic competitor and hashtag tracking, but no deep dives.
Iconosquare acts like an extra creative on your team, helping with everything from ideas to polished captions and perfect hashtags.
No AI support just yet.
AI captions are in, but the rest is missing.
Across every category, Iconosquare delivers the features, insights, and little extras that make a big difference in your day-to-day. Its combination of advanced analytics, robust scheduling, comprehensive listening, and AI-powered creativity make it the most well-rounded choice for professional social media managers and teams who need depth, scalability, and presentation-ready outputs.
Loomly becomes interesting if your strategy heavily involves platforms like YouTube, Snapchat, or other niche channels, and you value its clean scheduling interface over deep analytics or listening capabilities.
Metricool is worth considering if budget is a primary concern or you’re looking for a straightforward, multi-platform scheduling and analytics tool without needing advanced collaboration or listening features.
However, for most professional use cases where strategy, data, and workflow efficiency matter, Iconosquare stands out as the clear leader.
Sophie Gonçalves specializes in content writing, particularly SEO copywriting. After more than 3 years' agency experience, she joined Iconosquare in 2024 as Content Manager.
Every week, Emily interviews top brands, renowned influencers, and hidden agencies with one goal in mind: to understand what happens backstage of their social media strategies.
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