The podcast by Iconosquare

Strategies and hidden techniques of marketers like you. They are the ones working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.

"Teaching Science Through Social Media"

Season 1, episode 09

"Teaching Science Through Social Media"

With

Loïc Bommersbach

CERN

The European Center for Nuclear Research is incredibly active on social media. And that's mainly thanks to Loïc Bommersbach and his attention to detail when building the ever-improving communication strategy.Want to learn about science...

9 Must-Have Instagram Stats

9 Must-Have Instagram Stats

With

If you use filters on Instagram Stories or Reels, or if you're thinking about it, this short episode will convince you that it's definitely a good idea!Find the infographic linked to this episode right here.In collaboration with Filter...

"Successfully Engaging with Gen Z"

Season 1, episode 08

"Successfully Engaging with Gen Z"

With

Louis Marty

Merci Handy

Louis Marty, CEO of Merci Handy shares some expert tips on engaging with the elusive Generation Z.Ever wonder about the techniques used to engage with Gen Z on social media? Or even just how to capture that engagement during the unique...

Tutorial: How to Get More Customer Testimonials on Instagram

Tutorial: How to Get More Customer Testimonials on Instagram

With

No matter what products or services you offer to your clients, it’s likely that you have competitors in the market who also hope for the attention of the same audience. Modern customers have too many choices, so they always buy from...

"Engaging Football Fans with Bespoke Content"

Season 1, episode 07

"Engaging Football Fans with Bespoke Content"

With

Christian Millar

9024 Media

Whether you do social media for celebrities, as a freelance SMM or from within an agency, or you're just a big sports fan, this episode of esm² ought to leave you begging for more!Christian Millar works at 9024 Media, a digital agency...

"What not to post as a brand on social media" (Part 2 of 2)

Season 1, episode 03

"What not to post as a brand on social media" (Part 2 of 2)

With

Geoff Faber

-

Syatt Media

Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media.If you missed part 1, go check it out first for Geoff's tips on where to be (and where not to be) on social...

"Where to be (and where not to be) on social media" (Part 1 of 2)

Season 1, episode 02

"Where to be (and where not to be) on social media" (Part 1 of 2)

With

Geoff Faber

-

Syatt Media

Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media.If you're interested in getting some top-notch insights from a social media professional who works alongside...

"Extreme social media management"

Season 1, episode 01

"Extreme social media management"

With

Jessica Horn

-

Horn Media

Managing the social media presence of her father, the extreme explorer... This is what Jessica Horn, along with her sister, Annika, has dedicated herself to.Chatting with Jessica was so inspiring! If you're interested in what happens...

Tutorial: Instagram trends to apply to influencer marketing

Tutorial: Instagram trends to apply to influencer marketing

With

from

Instagram’s recurring novelties result in regular surprises from the app. The app is constantly innovating to build the loyalty of its users and keep its place among the 10 most used social media apps. This short tutorial will walk you...

Tutorial: Hottest Instagram tips

Tutorial: Hottest Instagram tips

With

from

We love nothing more than helping you apply the most effective tactics to grow your community and successfully market your business through Instagram. So to stay ahead of these changes and ensure you’re focusing on the right things...

Tutorial: How to grow your Instagram organically

Tutorial: How to grow your Instagram organically

With

from

Right now, it seems like it’s harder than ever to grow your Instagram organically. So many of us have been experiencing a drop in engagement and follower numbers, which can be extremely frustrating when you’re sure you’re doing...

Tutorial: How to Improve your Instagram Engagement Rate

Tutorial: How to Improve your Instagram Engagement Rate

With

from

Even as recently as three years ago, brands and creators could achieve great engagement with high quality content and strategic hashtagging. That was enough. Today, the rules have changed. High quality imagery and hashtags are still...

Tutorial: Best Time to post on TikTok

Tutorial: Best Time to post on TikTok

With

from

Every creator, influencer, and brand on TikTok has followers located in different time zones. It is important that you find the best time to post on the platform based on your audience.There is no one size fits all.In this episode of...

Icon ESm2

Are you interested in being interviewed for our podcast?

Get in touch with us
Social Media Calendar

Social Media Calendar

Get your hands on our free, downloadable 2025 Social Media Calendar with over 450 trending dates, all preloaded and ready to use.

Download for Free
Customer stories

Customer stories

Read about how other business, agencies and entrepreneurs were able to level up their social media game with the help of powerful analytics and expert strategies.

Inspiration this way
YouTube tutorials

YouTube tutorials

Need a hand using the multiple features Iconosquare has to offer? Wondering how you can use them to maximize your perfromance on social media? Check out our tutorials on YouTube.

Best pratices

How do you perform on social media?

Find out in a minute using our audit.

How data-driven social media marketers get the job done