Iconosquare Blog

May 19, 2026

Iconosquare Joins Positive: A New Chapter for Social Media Management

Iconosquare has officially been acquired by Positive, a European martech leader serving more than 45,000 brands and agencies. Here's what it means for our customers, our team, and the future of social media management.

04 MIN.

Sophie Gonçalves

Latest articles

TikTok for Brands

Feb 11, 2022

How to Leverage TikTok Search to Inform Your Content Strategy

There’s more to TikTok than just the entertainment factor. It’s an incredibly valuable tool people use to discover new ideas and answer their questions.

06 MIN.

Amanda Li

Instagram Advanced Tips

Feb 25, 2025

A Complete Guide to Find and Reach your Instagram Target Audience

To experience Instagram greatness at its fullest and engaging content that truly resonates, you need to know a lot about your audience first! We're sharing effective strategies to help you find and connect with your ideal followers.

13 MIN.

Olga Rabo

Instagram Advanced Tips

Jul 25, 2024

Best times to post on Instagram in 2026

Updated for 2026: Discover the best times to post on Instagram by day, industry, and format (backed by 2026 data) and finally nail your posting strategy.

15 MIN.

Sophie Gonçalves

Secret tools and hacks

Dec 9, 2020

7 Clever Ways to Repurpose Content for Social Media

To build a strong social media presence, you need to publish a consistent stream of content. But what happens when you’re short of time, manpower, or ideas in general?

05 MIN.

Simki Dutta

Instagram Advanced Tips

Jan 14, 2021

Instagram Engagement Rate: Everything you need to know to calculate and increase it

How to calculate your Instagram engagement rate? What constitutes a good engagement rate on Instagram? How to improve it? All your answers are here!

14 MIN.

Bella Foxwell

Secret tools and hacks

Aug 11, 2021

How To Make Your Agency More Reactive To 21st Century Challenges

In this post, then, we’re going to set out some tips for steadily shifting your approach to make your agency more swiftly overcome the many 21st-century trials

06 MIN.

Kayleigh Alexandra

Instagram Advanced Tips

Jul 13, 2021

How to Get More Customer Testimonials on Instagram

If you have an Instagram presence, that’s great. But do you collect customer testimonials on the platform to make the most out of it?

08 MIN.

Val Razo

TikTok for Brands

Oct 24, 2022

13 TikTok Influencers to Watch in 2023

Short video content provides an entry point into topics that can otherwise be intimidating, like finance, politics, entrepreneurship and even Excel. Here's a list of Influencers to watch in 2023

06 MIN.

Bella Foxwell