Iconosquare Blog

July 17, 2026

Google Search Console Can Now Show How Your Social Content Performs In Search

Google's new platform properties bring social and video content into Search Console for the first time. Here's what the feature tracks across Search, Discover, and News, what it deliberately leaves out, and how to turn the data into strategy.

08 MIN.

Sophie Gonçalves

Latest articles

Instagram Advanced Tips

March 8, 2022

6 Easy Ways to Incorporate Video into Your Instagram Strategy to Increase Reach and Engagement

2022 is the year of video. Whether you’re a business owner, content creator or freelancer, video is a must if you want to get the most out of Instagram in 2022.

07 MIN.

Bella Foxwell

Process and organization

March 7, 2022

How to Increase Social Media Productivity

Running effective social media campaigns can be a lot of work. And to be effective at their jobs, social media managers need to maximize productivity.

08 MIN.

Marvellous Aham-adi

TikTok for Brands

February 11, 2022

How to Leverage TikTok Search to Inform Your Content Strategy

There’s more to TikTok than just the entertainment factor. It’s an incredibly valuable tool people use to discover new ideas and answer their questions.

06 MIN.

Amanda Li

Facebook for Business

February 2, 2022

How to Make Interactive Facebook Ads for Business

There are so many ads online, it can be overwhelming for advertisers. One thing that helps to get good results is creating engaging and relevant content.

05 MIN.

Bogdan Klopov

Secret tools and hacks

January 25, 2022

Social Selling: 7 Tips To Increase Sales on Social Media

Sales on social media are becoming a must for almost every brand that looks to boost its online presence. However, not every social channel will yield results.

09 MIN.

Boyan Stoykovski

Process and organization

January 19, 2022

Scaling Lean With Decentralized Content Marketing

Blogging isn’t dead, but it isn’t the only way to do content marketing. Here's how you can do better by scaling lean with decentralized content marketing.

08 MIN.

Alex Birkett

Instagram Advanced Tips

January 11, 2022

9 Tips to Make Instagram Content Planning Easier

Instagram is an invaluable marketing tool for freelancers and business owners. But to use it successfully requires high quality content shared consistently.

08 MIN.

Bella Foxwell

Instagram Advanced Tips

January 6, 2022

How to Regularly Promote Your Services as a Freelancer on Instagram (Without Feeling Sleazy)

Whether you’re brand new to freelancing or you’ve been in the game for a few years, it’s important to regularly promote your services online.

06 MIN.

Bella Foxwell

More resources for you

2026 Social Media Trends

This ebook explores the 13 trends shaping social media in 2026.

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2026 Social Media Calendar

2026 social media holidays, tips, and resources gathered in one calendar.

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Instagram Audit

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Facebook Audit

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Instagram Giveaway Picker

Pick a fair and random winner from your Instagram giveaway comments.

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