Iconosquare Blog

Process and organization

July 17, 2026

Google Search Console Can Now Show How Your Social Content Performs In Search

Google's new platform properties bring social and video content into Search Console for the first time. Here's what the feature tracks across Search, Discover, and News, what it deliberately leaves out, and how to turn the data into strategy.

08 MIN.

Sophie Gonçalves

Latest articles

TikTok for Brands

December 21, 2020

7 TikTok Metrics You Should Track to Measure Performance

In order to reach your marketing goals you need to know where to look. Here are 7 tips and tricks to monitor your TikTok metrics.

07 MIN.

Marvellous Aham-adi

Secret tools and hacks

December 9, 2020

7 Clever Ways to Repurpose Content for Social Media

To build a strong social media presence, you need to publish a consistent stream of content. But what happens when you’re short of time, manpower, or ideas in general?

05 MIN.

Simki Dutta

TikTok for Brands

December 4, 2020

How Trends are Born on TikTok

Are you curious about the lifecycle of TikTok trends? In this article you will learn and understand what makes a trend.

04 MIN.

Marvellous Aham-adi

Instagram Advanced Tips

December 3, 2020

Beat the Instagram Algorithm? Here’s How

Allow us to take you through the best things you can do right now to improve your engagement on Instagram, and get one big step closer to beating the algorithm.

08 MIN.

Bella Foxwell

TikTok for Brands

November 26, 2020

The 15 TikTok Filters and Effects You Want to Use

On TikTok you need too have great content, in order to bring it to the next level, here are some tips for you.

05 MIN.

Marvellous Aham-adi

TikTok for Brands

November 24, 2020

10 TikTok Branding Strategies to Grow Your Business

TikTok is one of the most popular social network today, using it to promote your brand is a great way to gain exposure.

04 MIN.

Stacey Wonder

TikTok for Brands

November 20, 2020

TikTok for Business: How Does it Work?

TikTok is one of the most used apps, but it can be quite tricky to get the hang of it when you're a SMM, an agency or an international brand.

04 MIN.

Rhonda Martinez

TikTok for Brands

November 16, 2020

Your Step-by-Step Guide to Using TikTok as a Brand

TikTok is a very popular app and so a very good way to get people to know about your brand. Optimize your time and ressources by following our guide.

07 MIN.

Marvellous Aham-adi

More resources for you

Customer stories

2026 Social Media Trends

This ebook explores the 13 trends shaping social media in 2026.

Download for free

2026 Social Media Calendar

2026 social media holidays, tips, and resources gathered in one calendar.

Download for free

Instagram Audit

Get a detailed review of your Instagram profile performance and uncover opportunities to grow.

Run your free Instagram Audit

Facebook Audit

Analyze your Facebook Page and learn how to boost visibility, reach, and engagement.

Start your free Facebook Audit

Instagram Caption Generator

Find inspiration and create catchy, on-brand Instagram captions that drives likes, comments, and shares.

Generate Instagram captions

Instagram Giveaway Picker

Pick a fair and random winner from your Instagram giveaway comments.

Pick your giveaway winners