How to Get More Views on TikTok​: 12 tips to try in 2024

If you’re here, you’re probably wondering, “How can I get more views on TikTok?” You’re not alone—this is a question that many creators and brands ask as they dive into the exciting world of TikTok. With its vibrant community and endless creative possibilities, it’s no wonder you want to make your mark!

The good news is that boosting your views isn’t just a dream; it’s totally achievable with the right strategies.

In this guide, we’ll share some practical tips and tricks that can help you stand out in the TikTok feed. From tapping into trending sounds to crafting engaging content that resonates with your audience, we’ve got you covered.

Your journey to TikTok success starts now, and we can’t wait to see what you create!

Understanding the TikTok Algorithm

Your number of TikTok followers alone doesn't necessarily guarantee a large audience for your content. The true power lies in engagement.

‍TikTok's algorithm recognizes and rewards the level of interaction users have with your content, including actions like liking, commenting, watching your video till the end, or even revisiting it multiple times.

What counts as a view on TikTok​?

Ever wondered how TikTok calculates its views? Well, the measurement of views varies across social media platforms. Still, on TikTok, the concept is straightforward: as soon as your video begins playing, it instantly counts as a view. Whether the video auto-plays, loops, or is watched multiple times by a viewer, each instance counts as a new view.

How to hack the TikTok algorithm to get more views?

Once you know that every single play counts, video views play a crucial role in measuring the success of your TikTok marketing efforts. They serve as an essential metric to gauge the popularity and engagement of your content on the platform.

A high number of views indicates the reach of your TikTok videos and attracts attention from users, leading to increased brand awareness.

For marketers, views are particularly significant when:

• Working with influencer marketing campaigns and collaborations, as they help determine the effectiveness of partnerships. 
• Creating content with UGC creators on trends and challenges on TikTok, allowing brands to tap into the viral nature of the platform. 
• Attracting and holding their specific audience's attention is essential to a successful TikTok marketing strategy.

How much does TikTok pay per view​?

TikTok does not have a fixed pay-per-view model, but creators can earn money through the TikTok Creator Fund, which compensates eligible users based on various factors, including views, engagement, and authenticity.

Generally, creators earn a few cents ($0.02 and $0.04) per 1,000 views, but the exact amount can vary widely depending on factors like audience engagement and geographic location. Overall, while views contribute to potential earnings, they are just one part of the monetization equation on TikTok.

Does buying TikTok views help​?

The answer is simple: NO! Genuine engagement and quality content are far more effective for long-term success on TikTok.

Buying TikTok views is not a beneficial strategy for several reasons:

• It often violates TikTok's terms of service, risking account suspension or banning.
• Purchased views usually come from bots, leading to low engagement rates and harming your visibility.
• Users can spot fake views, damaging your credibility and reputation.
• Accounts flagged for suspicious activity may face penalties, making it harder to reach your audience.
  

How to get more views on TikTok?

• Create quality content
• Post with consistency on TikTok
• Engage with your audience
• Utilize trending TikTok hashtags
• Use trending TikTok music and sounds
• Collaborate with TikTok creators
• Leverage TikTok trends

1. Create quality content 

Image source: TikTok / Google Pixel

Creating quality content is essential to gaining more views on TikTok.

Take Google Pixel as an example. The video was created for Black Friday and involves a witty, humorous dialogue between a Pixel phone and an iPhone. The video has reached more than 64 thousand views. 

Here are a few tips to help your videos and carousels capture the interest of your audience:

• Hook viewers within the first three seconds. These are crucial for grabbing users’ attention. 
• Focus on producing content that is entertaining, informative, or provides value. 
• Ensure your videos have good lighting, clear audio, and high-quality visuals to enhance the viewer's experience. 
• Be sensitive to current events, trends, or sensitive content. This can help you avoid negative attention. 
• Experiment with different content formats. This will allow you to discover what resonates best with your audience and increase your chances of gaining more views. That being said, keep in mind that shorter videos tend to perform best on TikTok. 

2. Post with consistency on TikTok

Image source: TikTok / Vans

Consistency is key in TikTok marketing.

‍Vans, for example, delivers great content on weekdays rather than weekends, which works best for the brand, targeting consumers 10 to 24 years of age.

Regularly creating and posting content builds audience loyalty and trust and increases visibility and exposure. Maintaining a consistent content schedule can optimize your chances of getting more views on TikTok! Remember to prioritize quality while planning and managing your content for maximum impact.

Smart tip: plan your social media content to be auto-posted on your best time to post on TikTok, where your audience is most present and engaging. It will help you maximize your results.

3. Engage with your audience

Image source: TikTok / JamesCharles

Engaging with your audience on TikTok can help you build a community, increase your views and followers, and ultimately, achieve better results. 

Take the example above, where makeup artist @jamescharles –with over 38.4 million followers– responds to tiktok users commenting on his video. 

Here are three tips to effectively engage with your audience on TikTok:

• Take the time to respond to comments on your videos, even if it's just a simple "thank you." This shows that you are paying attention to your audience and value their input, which can increase your engagement on TikTok.

• Create interactive videos. This encourages your followers to participate by creating interactive videos such as Q&A sessions, polls, or challenges. This type of content encourages engagement as your audience can participate directly in your content.
  
  
• Share behind-the-scenes content and offer a glimpse of the creative process or the people behind your brand. This helps to humanize your brand and makes your audience feel like they are part of the process.

4. Utilize trending TikTok hashtags

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Image source: TikTok Creative Center

To boost your TikTok views, you can utilize TikTok trending hashtags that are relevant to your content. This will increase the visibility of your TikTok videos and attract a larger audience. Maybe your video will make it onto the For You Page!

Utilizing the power of hashtags is a great way to boost your visibility.

Here are some considerations when using hashtags: 

• Research and use relevant hashtags that are popular among your target audience to reach a larger audience and capture their attention. 
• Mix trending and niche hashtags. This helps you target specific interests while still reaching a wider audience. 
• Regularly update your hashtag arsenal to stay up-to-date with the latest trends and analyze the performance of different hashtags.
• Optimize your content strategy accordingly and ensure you use the most effective hashtags for your TikTok account.
• Avoid overusing hashtags, as it can make your content appear spammy. 

5. Use trending TikTok music and sounds

Utilizing the right audio play a crucial role in attracting more views! Incorporating TikTok trending music and sound effects can enhance the viewer's experience and make your videos more engaging.

Here are a few tips from the pros:

• Regularly check the TikTok Discover page to see which songs and sounds are trending. Participating in these trends and audio can significantly increase your visibility.
• When you post a video with a popular sound, include relevant hashtags that relate to the audio. This helps categorize your content and makes it easier for users searching for that specific sound to find your video.
• If you have a unique idea or catchphrase, consider creating your own sound. If it gains traction, it can lead to others using it in their videos, which can drive views back to your original content.
• Pay attention to the rhythm and beats of the music you choose. Syncing your actions, transitions, or text overlays with the beat can make your video more engaging and visually appealing, encouraging viewers to watch until the end.
• Don’t limit yourself to one type of music. Experiment with various genres and styles to see what resonates best with your audience. Sometimes, an unexpected choice can make your content stand out!
• Consider using sound effects to enhance your storytelling. Whether it’s a comedic sound bite or a dramatic effect, the right sound can add an extra layer of interest to your video.

6. Collaborate with TikTok Creators

Image source: TikTok / Aerie

Collaborations and duets on TikTok are great ways to increase your views and reach on the platform. By teaming up with other users, you can tap into their audience and expand your own.

To make your collaboration a success, here are two valuable tips:

• Find the right partners who align with your brand and target audience. Once you have identified potential collaborators, focus on creating high-quality content that resonates with both your audience and their followers.

• Cross-promoting content is also a good idea to maximize exposure. Remember that timing is crucial on TikTok, so post your collaborations at the right time to capture the viewer's attention.

Take Aerie, for example. The brand partnered with influencer Gemma Adby and the brand Liberare to create a video that shows the ease of use of disability-inclusive intimates. The comment section is filled with positive comments and love for this relatable content. 

TikTok collaboration

Collaboration on TikTok involves working with a creator to produce content together. This can be done through joint videos, challenges, or even co-hosting live sessions.

To make the most of collaborations, consider partnering with influencers and creators who align with your brand and have a larger audience. This allows you to leverage their following and tap into their expertise. 

TikTok duet

The duet feature allows you to create a split-screen video alongside another user’s video. This is often used to react to, complement, or add to the original content.

It can be a powerful tool for amplifying your content's visibility! When you engage in duets with other creators, your video appears side by side with theirs, capturing the attention of their followers and potentially going viral.

Duets can also spark trends and generate viral content. When you create a compelling duet, it has the potential to capture the viewer's attention, leading to more views and a higher engagement rate. 

7. Leverage TikTok Trends

Leveraging the latest TikTok trends, effects, and challenges is essential to get more views. You can attract a larger audience by staying updated and incorporating these elements into your content.

Here are some tips to get the best results when leveraging trends:

• Put your own creative twist on trending content, making it unique and engaging.
• Participate in viral challenges. This can increase your video's chances of going viral and reaching a wider audience. 
• Share your TikTok videos on other social media platforms to maximize their reach.

How to get views on TikTok​? Avoid these mistakes

When it comes to TikTok marketing, there are common mistakes that marketers often make.

• Ignoring the TikTok algorithm and not optimizing content for better visibility.  
• Focusing solely on view count instead of audience engagement metrics can be detrimental. 
• Not utilizing the TikTok scheduler and not posting videos at the best time for maximum views can limit your reach.  
• Ignoring the importance of using relevant hashtags.

1. Don’t ignore analytics

Analyzing why you are not getting enough TikTok views is crucial for improving your TikTok marketing strategy. 

Besides the platform’s dashboard, ensure you’re using reliable TikTok Analytics tools like Iconosquare! This is crucial for obtaining accurate data and insights, enabling you to measure and optimize your content performance, understand your audience better, and make data-driven decisions.

2. Don’t spam

Prioritize engagement, create content that resonates with your target audience, and avoid spammy behavior like hashtag stuffing.

3. Don’t neglect audio

Bad audio can be a turnoff for viewers. Experiment with different sound clips, funny dialogues, or voiceovers to add personality to your content while considering the tone of voice and emotions. The sound effects you choose can significantly impact the viewer's experience. 

Pay attention to user-generated content that includes trending sound effects and put your own spin on it to stand out. However, it's important not to rely solely on sound effects, as visual appeal also plays a crucial role. Remember to make your content visually appealing and create a well-rounded TikTok arsenal that combines both audio and visuals.

4. Don’t be too promotional

You must be cautious against hard-selling, which can repel viewers. Instead, harness the power of collaborations or influencer marketing. 

As we discussed before, partnering with other TikTok creators can expose your content to their followers and help you reach a wider audience without fixing hard-selling practices. 

5. Don’t leave your followers hanging

Responding to comments and engaging with your audience is also essential. Don't forget to interact with your viewers, as this helps build a loyal following. 

Posting at irregular intervals or too frequently can also lead to low views. Find the right balance and consistency in your posting schedule.

TikTok Statistics to Inform Your Strategy

Besides learning how to create content for TikTok that performs well, understanding TikTok statistics is vital for crafting an effective strategy –not only for immediate views but for the long run. 

Discover key insights and stats that can inform your TikTok marketing approach.

• TikTok has more than three billion downloads.
• According to GlobalWebIndex, 18% of global internet users use TikTok, and their ages are between 16 and 64
• TikTok had more than 1.5 billion monthly active users in 2023. The platform will reach 2 billion by the end of 2024. 
• In recent years, TikTok has experienced significant growth in its revenue generation. Its annual revenue in 2022 reached a substantial amount of $9.4 billion. 

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Image source: Business of Apps

Wrapping Up

Following this guide will help increase your views on TikTok.

Remember to post consistently with high-quality, trend-aligned content while using relevant hashtags and engaging with the community. Don't engage in fake follower or view-count boosting practices. Keep experimenting and examining your TikTok analytics to refine and improve your TikTok content strategy and increase your visibility on the platform.

Start these best practices now and harness the power of TikTok for marketing success!