TikTok for Brands

December 28, 2023

Last update


06 MIN.

How to Get More Views on TikTok: Dos and Don’ts

Boost your TikTok views with our expert dos and don'ts for marketers. Learn how to get more views on TikTok and increase your engagement.

Alina Midori Hernàndez

Alina Midori Hernàndez

How to Get More Views on TikTok: Dos and Don’ts

In the last few years, TikTok has become a powerful platform for content creators and businesses. With its rapid growth and massive user base, TikTok has become an essential tool in digital marketing strategies. But if you're a brand struggling to gain views on your TikTok videos, worry not – you're not alone. 

Understanding the importance of TikTok and how it fits into your marketing efforts is crucial for generating the views and engagement your brand deserves. In this article, we'll delve into the world of TikTok, explore its significance in digital marketing, and share practical tips to help you increase your views, gain exposure, and make your mark in the TikTok community. 

Understanding the TikTok Algorithm

Your number of followers on TikTok alone doesn't necessarily guarantee a large audience for your content. The true power lies in engagement. TikTok's algorithm recognizes and rewards the level of interaction users have with your content, including actions like liking, commenting, watching till the end, or even revisiting it multiple times.

Ever wondered how TikTok calculates its views? Well, the measurement of views varies across social media platforms. Still, on TikTok, the concept is straightforward: as soon as your video begins playing, it instantly counts as a view. Whether the video auto-plays, loops, or is watched multiple times by a viewer, each instance counts as a new view.

How to Hack the TikTok Algorithm to Get More Views

Once you know that every single play counts, views play a crucial role in measuring the success of your TikTok marketing efforts. They serve as an essential metric to gauge the popularity and engagement of your content on the platform.

A high number of views indicates the reach of your TikTok videos and attracts attention from users, leading to increased brand awareness. For marketers, views are particularly significant when:

  • Working with influencer marketing campaigns and collaborations, as they help determine the effectiveness of partnerships. 
  • Creating user-generated content trends and challenges on TikTok, allowing brands to tap into the viral nature of the platform. 
  • Attracting and holding their audience's attention is essential to a successful TikTok marketing strategy.

The Dos: Getting More Views on TikTok

Dominating the TikTok algorithm game is an ongoing process that requires experimentation and adaptation. Put these dos into action and continuously assess your results to refine your strategy and boost your performance on TikTok using the right social media solution.

1. Create Quality Content 

Image source: TikTok / Google Pixel

Creating quality content is essential to gaining more views on TikTok. Take Google Pixel as an example. The video was created for Black Friday and involves a witty, humorous dialogue between a Pixel phone and an iPhone. The video has reached more than 64 thousand views. 

Incorporating trending music and sound effects can enhance the viewer's experience and make your videos more engaging. Experimenting with different video lengths is also recommended, but keep in mind that shorter videos tend to perform best on TikTok. 

  • Hook viewers within the first three seconds. These are crucial for grabbing users’ attention. 
  • Focus on producing content that is entertaining, informative, or provides value. 
  • Ensure your videos have good lighting, clear audio, and high-quality visuals to enhance the viewer's experience. 
  • Be sensitive to current events, trends, or sensitive content. This can help you avoid negative attention. 
  • Experiment with different content formats. This will allow you to discover what resonates best with your audience and increase your chances of gaining more views.

2. Post with Consistency

Image source: TikTok / Vans

Consistency is key in TikTok marketing. Vans, for example, delivers great content on weekdays rather than weekends, which works best for the brand, targeting consumers 10 to 24 years of age.

Regularly creating and posting content builds audience loyalty and trust and increases visibility and exposure. Maintaining a consistent content schedule can optimize your chances of getting more views on TikTok. Remember to prioritize quality while planning and managing your content for maximum impact. Smart tip: plan your social media content to be auto-posted on your best time to post where your audience is most present and engaging, it will help you maximize your results.

3. Engage with the Audience

Image source: TikTok / JamesCharles

Engaging with your audience on TikTok can help you build a community, increase your views and followers, and ultimately, achieve better results. 

Take the example above, where makeup artist @jamescharles –with over 38.4 million followers– responds to viewers commenting on their video. 

Here are three tips to effectively engage with your audience on TikTok:

  • Take the time to respond to comments on your videos, even if it's just a simple "thank you." This shows that you are paying attention to your audience and value their input, which can increase your engagement on TikTok.

  • Create interactive videos. This encourages your followers to participate by creating interactive videos such as Q&A sessions, polls, or challenges. This type of content encourages engagement as your audience can participate directly in your content.

  • Share behind-the-scenes content and offer a glimpse of the creative process or the people behind your brand. This helps to humanize your brand and makes your audience feel like they are part of the process.

4. Utilize Trending Hashtags

Image source: TikTok Creative Center

To boost your TikTok views, you can utilize trending hashtags that are relevant to your content. This will increase the visibility of your TikTok videos and attract a larger audience. 

Utilizing the power of hashtags is a great way to boost your visibility. Here are some considerations when using hashtags: 

  • Research and use relevant hashtags that are popular among your target audience to reach a larger audience and capture their attention. 
  • Mix trending and niche hashtags. This helps you target specific interests while still reaching a wider audience. 
  • Regularly update your hashtag arsenal to stay up-to-date with the latest trends and analyze the performance of different hashtags.
  • Optimize your content strategy accordingly and ensure you use the most effective hashtags for your TikTok account.
  • Avoid overusing hashtags, as it can make your content appear spammy. 

5. Collaborate with Creators

Image source: TikTok / Aerie

Collaborations and duets on TikTok are great ways to increase your views and reach on the platform. 

Take Aerie, for example. The brand partnered with influencer Gemma Adby and the brand Liberare to create a video that shows the ease of use of disability-inclusive intimates. The comment section is filled with positive comments and love for this relatable content. 

By teaming up with other users, you can tap into their audience and expand your own. Duets, in particular, can be a powerful tool for amplifying your content's visibility. When you engage in duets with other creators, your video appears side by side with theirs, capturing the attention of their followers and potentially going viral.

The Role of Collaborations and Duets in Gaining More Views

To make the most of collaborations, consider partnering with influencers and creators who align with your brand and have a larger audience. This allows you to leverage their following and tap into their expertise. 

Duets can also spark trends and generate viral content. When you create a compelling duet, it has the potential to capture the viewer's attention, leading to more views and engagement. 

How to Collaborate Effectively

Effective collaboration on TikTok can maximize views and reach, and there’s not only one way to collaborate effectively. Here are a couple of things you could try: 

  • Find the right partners who align with your brand and target audience. Once you have identified potential collaborators, focus on creating high-quality content that resonates with both your audience and their followers.

  • Cross-promoting content is also a good idea to maximize exposure. Remember that timing is crucial on TikTok, so post your collaborations at the right time to capture the viewer's attention.

6. Leverage Trends

Leveraging the latest TikTok trends, effects, and challenges is essential to get more views. You can attract a larger audience by staying updated and incorporating these elements into your content. Here are some tips to get the best results when leveraging trends:

  • Put your own creative twist on trending content, making it unique and engaging.
  • Participate in viral challenges. This can increase your video's chances of going viral and reaching a wider audience. 
  • Share your TikTok videos on other social media platforms to maximize their reach.

The Don’ts: Get More Views on TikTok Avoiding These Mistakes

When it comes to TikTok marketing, there are common mistakes that marketers often make.

One of the most significant mistakes is ignoring the TikTok algorithm and not optimizing content for better visibility. Understanding how the algorithm works and using it to your advantage is important. 

Additionally, focusing solely on view count instead of audience engagement metrics can be detrimental. 

Lastly, not utilizing the TikTok scheduler and posting videos at the best time for maximum views can limit your reach.  

Another don't is ignoring the importance of using relevant hashtags. Hashtags are a powerful tool for increasing discoverability and reaching a larger audience. Remember to research and use trending hashtags that are relevant to your content. 

1. Don’t Ignore Analytics

Analyzing why you are not getting enough TikTok views is crucial for improving your TikTok marketing strategy. 

Besides the platform’s dashboard, ensure you’re using reliable TikTok Analytics tools. This is crucial for obtaining accurate data and insights, enabling you to measure and optimize your content performance, understand your audience better, and make data-driven decisions.

2. Don’t Spam

Prioritize engagement, create content that resonates with your target audience, and avoid spammy behavior like hashtag stuffing.

3. Don’t Neglect Audio

Bad audio can be a turnoff for viewers. Experiment with different sound clips, funny dialogues, or voiceovers to add personality to your content while considering the tone of voice and emotions. The sound effects you choose can significantly impact the viewer's experience. 

Pay attention to user-generated content that includes trending sound effects and put your own spin on it to stand out. However, it's important not to rely solely on sound effects, as visual appeal also plays a crucial role. Remember to make your content visually appealing and create a well-rounded TikTok arsenal that combines both audio and visuals.

4. Don’t Be Too Promotional

You must be cautious against hard-selling, which can repel viewers. Instead, harness the power of collaborations or influencer marketing. 

As we discussed before, partnering with other TikTok creators can expose your content to their followers and help you reach a wider audience without fixing hard-selling practices. 

5. Don’t Leave Your Followers Hanging

Responding to comments and engaging with your audience is also essential. Don't forget to interact with your viewers, as this helps build a loyal following. 

Posting at irregular intervals or too frequently can also lead to low views. Find the right balance and consistency in your posting schedule.

TikTok Statistics to Inform Your Strategy

Besides learning how to create content for TikTok that performs well, understanding TikTok statistics is vital for crafting an effective strategy –not only for immediate views but for the long run. 

Discover key insights and stats that can inform your TikTok marketing approach.

  • TikTok has more than three billion downloads.
  • According to GlobalWebIndex, 18% of global internet users use TikTok, and their ages are between 16 and 64
  • TikTok had more than 1.5 billion monthly active users in 2023. The platform will reach 2 billion by the end of 2024. 
  • In recent years, TikTok has experienced significant growth in its revenue generation. Its annual revenue in 2022 reached a substantial amount of $9.4 billion. 

Image source: Business of Apps

Wrapping Up

Following this guide will help increase your views on TikTok. Remember to post consistently with high-quality, trend-aligned content while using relevant hashtags and engaging with the community. Don't engage in fake follower or view-count boosting practices. Keep experimenting and examining your TikTok analytics to refine and improve your TikTok content strategy and increase your visibility on the platform.

Start these best practices now and harness the power of TikTok for marketing success!

the writer
Alina Midori Hernàndez

Alina Midori Hernàndez

Contributor @Iconosquare

Alina is a journalist-turned-content producer who works at Envato. She’s passionate about copywriting and content writing, but she also enjoys poetry and reading nonfiction.


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