Sophie Gonçalves
Content & SEO Manager at Iconosquare since 2024, Sophie leads the editorial and organic search strategy of the blog. With 3+ years of agency experience and an MBA in Digital Marketing, she writes data-driven guides on social media management, analytics, and reporting. Her goal? Help SMMs, agencies, and multi-location brands save time and scale their workflows across multiple profiles.
AI Search Optimization For Social Media: How To Get Your Content Cited By AI
Social media has become a source AI tools cite in their answers. This guide shows how to make your content one they pick, without reinventing your editorial line.
Google Search Console Can Now Show How Your Social Content Performs In Search
Google's new platform properties bring social and video content into Search Console for the first time. Here's what the feature tracks across Search, Discover, and News, what it deliberately leaves out, and how to turn the data into strategy.
Iconosquare Joins Positive: A New Chapter for Social Media Management
Iconosquare has officially been acquired by Positive, a European martech leader serving more than 45,000 brands and agencies. Here's what it means for our customers, our team, and the future of social media management.
Social Media Image Sizes: The Complete 2026 Guide
Complete 2026 guide to social media image sizes for major social networks. Find exact dimensions, aspect ratios, safe zones, and best practices to avoid cropping and pixelation.
Why use a social media management tool in 2026?
Is a SMM tool worth it? Discover why use a social media management tool to manage multiple social media profiles, and when it becomes essential to have one.
Social media trends for 2026: 5 shifts that actually matter
Discover the 5 critical shifts in social media trends 2026 — AI, video, social search, commerce & community — and how to adapt fast.
How to choose a social media management tool?
Choosing the wrong social media tool can cost both time and money. This guide will help you quickly and easily evaluate your budget, features, team collaboration needs, and more.
Your complete 2026 Social Media Holidays Calendar
Whether you are a social media or community manager, missing a trending date is not an option. From niche awareness days to global celebrations, this is the only social media calendar you'll need to stay ahead of the curve and keep your content calendar full all year long!
Spend less time on social media management
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