Sophie Gonçalves

Content & SEO Manager at Iconosquare since 2024, Sophie leads the editorial and organic search strategy of the blog. With 3+ years of agency experience and an MBA in Digital Marketing, she writes data-driven guides on social media management, analytics, and reporting. Her goal? Help SMMs, agencies, and multi-location brands save time and scale their workflows across multiple profiles.

Articles from Sophie Gonçalves

32 articles

Secret tools and hacks

August 5, 2026

AI Search Optimization For Social Media: How To Get Your Content Cited By AI

Social media has become a source AI tools cite in their answers. This guide shows how to make your content one they pick, without reinventing your editorial line.

08 MIN.

Sophie Gonçalves

Process and organization

July 17, 2026

Google Search Console Can Now Show How Your Social Content Performs In Search

Google's new platform properties bring social and video content into Search Console for the first time. Here's what the feature tracks across Search, Discover, and News, what it deliberately leaves out, and how to turn the data into strategy.

08 MIN.

Sophie Gonçalves

Company news, inspiration and values

May 19, 2026

Iconosquare Joins Positive: A New Chapter for Social Media Management

Iconosquare has officially been acquired by Positive, a European martech leader serving more than 45,000 brands and agencies. Here's what it means for our customers, our team, and the future of social media management.

04 MIN.

Sophie Gonçalves

Secret tools and hacks

April 3, 2026

Social Media Image Sizes: The Complete 2026 Guide

Complete 2026 guide to social media image sizes for major social networks. Find exact dimensions, aspect ratios, safe zones, and best practices to avoid cropping and pixelation.

14 MIN.

Sophie Gonçalves

Process and organization

February 24, 2026

Why use a social media management tool in 2026?

Is a SMM tool worth it? Discover why use a social media management tool to manage multiple social media profiles, and when it becomes essential to have one.

08 MIN.

Sophie Gonçalves

Secret tools and hacks

February 23, 2026

Social media trends for 2026: 5 shifts that actually matter

Discover the 5 critical shifts in social media trends 2026 — AI, video, social search, commerce & community — and how to adapt fast.

05 MIN.

Sophie Gonçalves

Process and organization

February 5, 2026

How to choose a social media management tool?

Choosing the wrong social media tool can cost both time and money. This guide will help you quickly and easily evaluate your budget, features, team collaboration needs, and more.

09 MIN.

Sophie Gonçalves

Process and organization

November 21, 2025

Your complete 2026 Social Media Holidays Calendar

Whether you are a social media or community manager, missing a trending date is not an option. From niche awareness days to global celebrations, this is the only social media calendar you'll need to stay ahead of the curve and keep your content calendar full all year long!

17 MIN.

Sophie Gonçalves